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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ahrefs

    Score9 out of 10
    N/AAhrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

    $99

    per month

    BrightEdge

    Score6.8 out of 10
    N/ABrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

    $0

    per month

    Pricing
    AhrefsBrightEdge
    Editions & Modules
    Lite
    $99.00
    per month
    Standard
    $179.00
    per month
    Advanced
    $399.00
    per month
    Agency
    $999.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    AhrefsBrightEdge
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AhrefsBrightEdge
    Considered Both Products
    Ahrefs
    Chose Ahrefs
    I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and …
    Incentivized
    Chose Ahrefs
    Ahrefs is the best tool I've used for link building reporting; however, other tools are better suited for things like keyword position tracking, keyword research, etc.
    Incentivized
    BrightEdge
    Chose BrightEdge
    Better keyword tracking and reporting, however Ahrefs is easier to set up and faster in some cases. Ahrefs keyword search volume is better and more accurate. Competitive analysis is similar, Ahrefs simply does not have the charting capabilities that BrightEdge has and the …
    Incentivized
    Chose BrightEdge
    Customer service is top notch, better UI in the platform.
    Incentivized
    Chose BrightEdge
    Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it.
    Incentivized
    Chose BrightEdge
    Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the …
    Incentivized
    Chose BrightEdge
    I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a …
    Incentivized
    Chose BrightEdge
    seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords …
    Incentivized
    Chose BrightEdge
    While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. …
    Incentivized
    Chose BrightEdge
    All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the …
    Incentivized
    Chose BrightEdge
    BrightEdge is much more user-friendly than Searchmetrics. The platform can be adopted at a much quicker rate by team members that arent SEOs.
    Incentivized
    Chose BrightEdge
    I personally didn't get to work with Conductor a great deal, but I know many of my colleagues who used Conductor extensively didn't like quite as much.
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    37 Answers
    100%
    Would buy again
    24 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    33 Answers
    100%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    38 Answers
    100%
    Happy with the feature set
    24 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    32 Answers
    100%
    Lived up to sales and marketing promises
    20 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    35 Answers
    100%
    Implementation went as expected
    21 Answers
    Features
    AhrefsBrightEdge
    SEO
    Comparison of SEO features of Ahrefs and BrightEdge
    Feature
    Ahrefs
    7.8
    71 Ratings
    1% above category average
    BrightEdge
    7.4
    47 Ratings
    4% below category average
    Keyword analysis9.668 Ratings8.047 Ratings
    Backlink management8.569 Ratings7.041 Ratings
    SERP ranking tracking9.467 Ratings8.045 Ratings
    Page grader5.261 Ratings5.040 Ratings
    Competitive analysis9.469 Ratings10.047 Ratings
    Site audit / diagnostics8.064 Ratings7.044 Ratings
    Site recommendations5.660 Ratings5.047 Ratings
    Task management7.032 Ratings8.941 Ratings
    SEO Channels
    Comparison of SEO Channels features of Ahrefs and BrightEdge
    Feature
    Ahrefs
    7.6
    62 Ratings
    0% below category average
    BrightEdge
    9.0
    45 Ratings
    17% above category average
    Local SEO8.450 Ratings9.036 Ratings
    Social SEO6.147 Ratings9.031 Ratings
    Mobile SEO6.046 Ratings9.042 Ratings
    Global SEO9.656 Ratings9.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Ahrefs and BrightEdge
    Feature
    Ahrefs
    8.9
    59 Ratings
    5% above category average
    BrightEdge
    9.0
    45 Ratings
    6% above category average
    Multi-domain support9.456 Ratings9.036 Ratings
    Integration with web analytics tools8.429 Ratings9.044 Ratings
    Best Alternatives
    AhrefsBrightEdge
    Small Businesses
    Nozzle
    Score10 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AhrefsBrightEdge
    Likelihood to Recommend
    9.7
    (76 ratings)
    8.0
    (79 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    10.0
    (35 ratings)
    Usability
    9.3
    (4 ratings)
    10.0
    (11 ratings)
    Support Rating
    8.8
    (14 ratings)
    9.0
    (14 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.3
    (2 ratings)
    User Testimonials
    AhrefsBrightEdge
    Likelihood to Recommend
    Ahrefs
    Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
    Incentivized
    Read full review
    BrightEdge
    BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.
    Incentivized
    Read full review
    Pros
    Ahrefs
    • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
    • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
    • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
    • It provides us the detailed keyword research with volume, CPC, and other information.
    Incentivized
    Read full review
    BrightEdge
    • Instant - Keyword research tool is by far our team's favorite item on the platform
    • DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
    • Professional services have been attentive when asking for changes
    Read full review
    Cons
    Ahrefs
    • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
    • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
    Incentivized
    Read full review
    BrightEdge
    • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
    • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
    • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
    Incentivized
    Read full review
    Likelihood to Renew
    Ahrefs
    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review
    BrightEdge
    I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
    Read full review
    Usability
    Ahrefs
    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review
    BrightEdge
    Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.
    Incentivized
    Read full review
    Support Rating
    Ahrefs
    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Incentivized
    Read full review
    BrightEdge
    This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
    Read full review
    Implementation Rating
    Ahrefs
    No answers on this topic
    BrightEdge
    For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
    Read full review
    Alternatives Considered
    Ahrefs
    Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
    Incentivized
    Read full review
    BrightEdge
    While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
    Read full review
    Return on Investment
    Ahrefs
    • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
    • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
    • Aherfs Site Explorer has been helpful in identifying 404 error pages.
    Incentivized
    Read full review
    BrightEdge
    • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
    • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
    Incentivized
    Read full review
    ScreenShots

    Ahrefs Screenshots

    Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings