TrustRadius: an HG Insights company

Ahrefs

Score9.1 out of 10

382 Reviews and Ratings

Top Performing Features

+15%

Global SEO

The tool integrates with non-U.S.-based search engines and works in multiple languages.

Cat avg: 8.3

+7%

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

Cat avg: 8.9

+14%

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Cat avg: 8.2

+13%

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Cat avg: 8.3

Worst Performing Features

-34%

Page grader

The tool scores each page of your website for SEO.

Cat avg: 7.8

-24%

Site recommendations

The tool recommends site structure improvements and other tasks to help with SEO.

Cat avg: 7.2

-28%

Mobile SEO

The tool helps optimize your website for searches done on mobile devices.

Cat avg: 8.4

Ahrefs Features from Reviews

SEO

Core features related to search engine optimization

7.8-2%
  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.9

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.5

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

    Category average: 8.3

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.8

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

    Category average: 7.2

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

SEO Channels

Features related to optimizing your website for specific channels

7.5-4%
  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.8

  • Social SEO

    The tool tracks social mentions and backlinks and their impact on SEO.

    Category average: 7.2

  • Mobile SEO

    The tool helps optimize your website for searches done on mobile devices.

    Category average: 8.4

  • Global SEO

    The tool integrates with non-U.S.-based search engines and works in multiple languages.

    Category average: 8.3

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.8-1%
  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.9

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

Ahrefs Features from the Vendor

SEO

Vendor-reviewed
  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

  • Page grader

    The tool scores each page of your website for SEO.

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

  • Task management

    Users can track and manage the tasks associated with SEO.

SEO Channels

Vendor-reviewed
  • Local SEO

    The tool helps optimize your website for local searches.

  • Social SEO

    The tool tracks social mentions and backlinks and their impact on SEO.

  • Mobile SEO

    The tool helps optimize your website for searches done on mobile devices.

  • Global SEO

    The tool integrates with non-U.S.-based search engines and works in multiple languages.

SEO Platform & Account Management

Vendor-reviewed
  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.