#1 most frequent
United States of America
70.6%4,878 installations of 6,905
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
Categories & Use Cases
Videos
Top Performing Features
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 8.2
DSP integration
Integration with DSP platforms for ad buying
Category average: 7.5
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Category average: 7.7
Areas for Improvement
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 6.4
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Category average: 6.4
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.5
Who Buys & Uses AdRoll
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
5.6%390 installations of 6,905
#3 most frequent
Australia
5.2%359 installations of 6,905
A one-stop-shop for your advertising campaigns
Pros
- Campaign and ad organization
- Bulk uploading feature
- Web ad placement on the web
Cons
- have to clear internet cache for it to work properly every once in awhile
- Data takes a while to update
- Platform updates always affect experience for longer than expected
Return on Investment
- Good ad optimizations
- When running multiple campaigns at once there is a higher ROI
- Running a smaller amount of campaigns the ROI isn't there since Adroll isn't needed
Alternatives Considered
Marketing Solutions by Criteo
AdRoll: A retargeting platform that can be used as a supplement to traditional channels
Use Cases and Deployment Scope
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebook Ads, Google Ads, and Microsoft Ads. We use it on the paid marketing side of things, and it fits in well with our other paid media channels.
Pros
- Variety of advertising media types and sizes
- Variety of audiences you can choose from to advertise to
- The interface is pretty up to date and easy to use
Cons
- I'm not sure I trust AdRoll's attributed "revenue". It appears to be significantly overcalculating its effectiveness.
- I find the interface a bit confusing in a few places like if you want to see reporting for specific audiences split out.
- Switching between editing campaigns and viewing campaign metrics is a bit confusing.
Return on Investment
- It has positively impacted ROI by providing another channel we can serve our display ads. According to their attribution, it's doing very well.
- I'm not sure it's been a worthwhile investment though, as the direct traffic from adroll ads is basically 0.
Alternatives Considered
Google Ads (formerly AdWords), Microsoft Advertising (formerly Bing Ads) and Facebook for Business
Usability
Adroll has definitely met our expectations
Pros
- the retargeting definitely triggers
- Their design team helps create the ads
- Customer service is good
Cons
- Customer service is good, not great. We've been shuffled around a lot
- The dashboard is sometimes confusing
- Credit cards often give us issues. Sometimes they reject the cards for no reason
Return on Investment
- More impressions
- More clicks
- Few clicks overall though, but more than 0
AdRoll Works! Reach a wider audience and get quality traffic
Use Cases and Deployment Scope
We've used Adroll to reach a wider audience for our Marketing needs.
Pros
- Remarketing
- Brand Awarness
- DIsplay
- Social Media
Cons
- User Interface for setting up campaigns.
Return on Investment
- High quality traffic.
- Improved conversion rates on Display.
- Helped us target users who had been on our site before.
Alternatives Considered
Taboola
Usability
The only retargeting platform you will ever need.
Pros
- Dynamic Retargeting
- Lookalike Targeting Feature
- Marketing Recipes
Cons
- Some metrics are not easy to track and attribute
- Better integration with Hubspot/MAP tools
Return on Investment
- Higher quality and quantity of MQLs
- Better quality website traffic
- Optimizing ad spend and budget
Alternatives Considered
Basis, by Centro and Google Marketing Platform (formerly DoubleClick)
