AdRoll Information Reviews & Insights

Score3.7 out of 10

112 Reviews and Ratings

Community insights

TrustRadius Insights for AdRoll are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Interface: Many users have found the interface of the platform to be up-to-date and easy to use. It has been described as convenient for organizing campaigns and ads, making it a user-friendly option.

Efficient Campaign Setup: Several reviewers have praised the quick and easy campaign setup process offered by the platform. They highlight that campaigns can be set up in minutes, saving time and effort.

Valuable Reporting Features: The new reporting features provided by the platform have been seen as an upgrade by users. They appreciate that these features no longer require excessive filters, providing easy-to-read metrics and valuable information for evaluating campaign performance.

AdRoll Reviews

8 Reviews

InformationComputer Software4Internet2Publishing2

User-friendly platform

Rating: 9 out of 10

Incentivized

May 16, 2018

Use Cases and Deployment Scope

Our marketing team uses AdRoll for retargeting and prospecting.

Pros

Creating prospecting lists to attract new users.
Making a user-friendly experience for retargeting.
An account management team to make success easy.

Cons

The focus on view through conversions isn't helpful for teams that need to track through the pipeline
ABM seems like a great tool, but the subscription cost is prohibitive

Likelihood to Recommend

AdRoll prospecting does a great job of bringing in new clients through prospecting.

Verified User

Manager in Marketing (Internet company, 51-200 employees)

Vetted Review

5 years of experience

AdRoll is a powerful retargeting platform

Rating: 9 out of 10

Incentivized

February 6, 2018

Use Cases and Deployment Scope

Currently, AdRoll is being used solely for retargeting purposes which is managed by our demand gen marketing team. We have not explored the prospecting or email capabilities. We selected AdRoll due to their background in B2B marketing and ability to access multiple ad exchanges.

Pros

Ease of use
Robust segment abilities
Reach across multiple ad exchanges

Cons

B2B targeting capabilities (company size, job function/role)

Likelihood to Recommend

I think AdRoll is a great fit for any company looking to build a retargeting marketing channel. They're well suited for all verticals (B2B, B2C, Ecommerce). Being focused on B2B requires some additional features that almost all providers are currently lacking. I have been told that AdRoll is investing heavily in these additional features in 2018. Looking forward to seeing what comes.

Logan England

Manager, Paid Media in Marketing at Workfront (Computer Software, 501-1000 employees)

Vetted Review

1 year of experience

View profile

Retarget Website Traffic and SaaS Users

Rating: 7 out of 10

Incentivized

February 6, 2018

Use Cases and Deployment Scope

We used AdRoll to retarget various groups of website visitors and product users to move them further down the funnel of becoming a paid user. Our solution was a freemium solution with both an individual and team paid plan. We had AdRoll deeply integrated to be able to track both website visitors as well as users.

Pros

Retarget website visitors based on the specific pages they visited
Retarget product users based on the pages/features they did OR did not use
Increase product usage by targeting high potential users with value of our paid solution
Increase product sign ups but targeting website visitors who are actively engaged with our brand but DID NOT sign up yet

Cons

When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works

Likelihood to Recommend

It's great to supplement the work you are already doing to get visitors to the website - use AdRoll to retarget people who have visited your website > visited X page OR done X action > to push them further along your funnel
It's also interesting to use to retarget users who you believe are high-value but HAVE NOT completed a specific action. For example, you could retarget your engaged users who DID NOT visit your plan upgrade page yet OR perhaps they did not discover a page/feature that is critical to them becoming an avid user.
It's not a fallback option for solving your traffic volume issues. You need a good amount of traffic for retargeting to be relevant.

Verified User

Director in Marketing (Computer Software company, 11-50 employees)

Vetted Review

4 years of experience

Love AdRoll as an easy to use retargeting tool!

Rating: 10 out of 10

Incentivized

September 6, 2017

Use Cases and Deployment Scope

I use AdRoll in my role as a digital marketing manager to retarget our website visitors with display ads and Facebook ads. As a member of the lead gen/revenue marketing team, I am focused on converting new leads at the top of the marketing funnel. Adroll helps bring in a consistent number of conversions on our content each month, depending on what we are promoting in our display ads. AdRoll helps us keep website visitors engaged after they visit for the first time.

Pros

Ad placement. Our ads see good engagement where AdRoll places them.
Campaign customization. There are many targeting and budget options within the campaign setup.
Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.

Cons

I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
Examples of high performing display ads, suggestions on how to improve design and conversions.
Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.

Likelihood to Recommend

AdRoll is super helpful if you are looking to re-engage specific segments of your website traffic. It works best if you have enough web traffic each month to set up ad groups that include and exclude groups of visitors for more targeted ad campaigns. AdRoll also offers great options for retargeting on Facebook which is usually super effective.

Verified User

Manager in Marketing (Computer Software company, 11-50 employees)

Vetted Review

2 years of experience

Get Your Retargeting Fix Accomplished Effectively With AdRoll...

Rating: 8 out of 10

Incentivized

March 14, 2017

Use Cases and Deployment Scope

I work for an agency and we've used AdRoll for both our own remarketing and for our clients. It's great to get access to a number of display inventories all in one location. It reduces the amount of work my team needs to do to ensure we're displaying our clients ads in as many places as possible.

Pros

Self Service Platform is easily designed and makes getting a new campaign or making changes easy.
Reporting provides clear insight into the platforms and creative driving sales.
The pricing is reasonable for the time savings that AdRoll produces.

Cons

Support could be more knowledgeable and engaging when helping with problems or just reaching out occasionally to send more recommendations.
More third party integrations would be nice to see.
Call tracking capabilities.

Likelihood to Recommend

I think AdRoll would be best suited for small to mid size businesses or any company that doesn't have the resources to manage the channels separately. I think with larger companies it might be better for them to manage a few of the remarketing channels individually. Their platform is also well suited for getting new team members involved with remarketing and their reporting is easy to translate across all departments.

Verified User

Program Manager in Marketing (Internet company, 11-50 employees)

Vetted Review

2 years of experience

On a roll

Rating: 9 out of 10

Incentivized

October 14, 2016

Use Cases and Deployment Scope

AdRoll supports our retargeting efforts domestically and abroad. Compared to other retargeting vendors, I find that AdRoll puts a lot of emphasis on providing its clients with a robust account team that does 90% of the heavy-lifting to manage the campaigns. From campaign set-up to ad creation and reporting, you can rely on AdRoll to be an extension of your marketing team. We communicate with them on a weekly basis and have bi-monthly calls. All this at no extra cost. If you have a small in-house marketing team, this can be very valuable.

Pros

Dynamic retargeting ads have been very effective with AdRoll. And they've allowed us to slice and dice our catalog very effectively.
Segmentation! Segmentation! Segmentation! From behavioral audience segmenting, to URL based segments, or CRM audiences, there's a lot of flexibility in the platform.

Cons

Reporting by geo would be nice.
Integration with enterprise-level ESPs. Updating CRM lists is currently inefficient.

Likelihood to Recommend

AdRoll is a good solution, but may not be appropriate for a new website or a site with low traffic. Make sure you set some clear CPA goals.

Kelly Saux

Director Direct Response Marketing in Marketing at Pimsleur Language Programs / Simon & Schuster Audio (Publishing, 501-1000 employees)

Vetted Review

3 years of experience

View profile

AdRoll keeps traffic 'rolling' in

Rating: 10 out of 10

Incentivized

March 24, 2016

Use Cases and Deployment Scope

We use AdRoll in our marketing department to retarget visitors to our website who did not complete one of our key forms. The AdRoll banners are used to attract visitors back to our site in hopes of converting them into a lead to pass to our sales department.

Pros

Simple, easy to use interface and dashboard for reporting on metrics.
Easy access to support via a chat button button in the lower right corner of the screen.
Uploading artwork is simple, just drag and drop.

Cons

Setting up visitor segments can be a bit confusing, each time we need to make changes we have to reach out to our AdRoll rep.
Needs more integrations. Would like to integrate AdRoll with Pardot and possibly our CRM.
I would like our AdRoll rep to reach out to us more often to check in, help with things, or offer best practices to help us get the most out of their solution.

Likelihood to Recommend

We've only ever used AdRoll for retargeting and been happy with their product and the results. Companies should clearly test a few similar products and decide what they need and if the product does that. AdRoll is well suited for us.

Billy Barker

Creative Director in Marketing at GPS Insight (Computer Software, 51-200 employees)

Vetted Review

4 years of experience

View profile

AdRoll Keeps Us Rolling

Rating: 8 out of 10

April 25, 2014

Use Cases and Deployment Scope

Adroll has boosted our remarketing efforts across the whole company due to it's ease of use and quick set up. The easy set up and metrics make it simple to explain to marketing teams, and track and show results.

Pros

It has easy set up, you can have a campaign set up in minutes.
The metrics are easy to read and provide the information we're looking for.
The support team have been helpful and responsive.

Cons

Their invoicing process can be confusing. The invoices do not provide enough information, such as an itemized list of the amount spent on each campaign in that invoice, which campaigns are included in the billed invoice, and a date range.
Editing campaigns (dates, budget, etc) can be difficult once a campaign has started.
The "campaigns purchased" vs. "deliveries billed" invoices can get confusing at times.

Likelihood to Recommend

The main hurdle is web traffic. If a new site is launched it likely wont have enough web traffic to make a remarketing campaign effective.

Adam Sabados

Digital Media Coordinator in Marketing at Tyndale House Publishers (Publishing, 201-500 employees)

Vetted Review

1 year of experience

View profile

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Love AdRoll as an easy to use retargeting tool!

Rating: 10 out of 10

Incentivized

September 6, 2017

Use Cases and Deployment Scope

Pros

Ad placement. Our ads see good engagement where AdRoll places them.
Campaign customization. There are many targeting and budget options within the campaign setup.
Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.

Cons

I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
Examples of high performing display ads, suggestions on how to improve design and conversions.
Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.

Likelihood to Recommend

Verified User

Manager in Marketing (Computer Software company, 11-50 employees)

Vetted Review

2 years of experience