AdRoll Reviews and Ratings

Rating: 3.7 out of 10

Score

3.7 out of 10

Community insights

TrustRadius Insights for AdRoll are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Interface: Many users have found the interface of the platform to be up-to-date and easy to use. It has been described as convenient for organizing campaigns and ads, making it a user-friendly option.

Efficient Campaign Setup: Several reviewers have praised the quick and easy campaign setup process offered by the platform. They highlight that campaigns can be set up in minutes, saving time and effort.

Valuable Reporting Features: The new reporting features provided by the platform have been seen as an upgrade by users. They appreciate that these features no longer require excessive filters, providing easy-to-read metrics and valuable information for evaluating campaign performance.

Reviews

49 Reviews

In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.

Rating: 1 out of 10

Incentivized

September 11, 2023

Use Cases and Deployment Scope

In my experience, AdRoll used to work fine, but they made an upgrade to their plans and everything stopped working. Now, they don't support other currencies than USD - so be careful to only subscribe to their service if you live in the US. I think the support is terrible, they will do anything to keep your money without them compromising on anything. My experience has been that basically, they will be always right, the customer is never right.

Pros

channel ads

Cons

Support
Customer Service
Functionality
Compatiblity
Support for other currencies
Their offer

Likelihood to Recommend

Verified User

Advisor in Engineering (51-200 employees)

Vetted Review

2 years of experience

Another resource for digital advertising

Rating: 9 out of 10

Incentivized

December 6, 2021

Use Cases and Deployment Scope

We use AdRoll to help us market our business. We are able to target people who have visited our website and send them banner ads through AdRoll. Advertising is getting more and more expensive, AdRoll helps us lower the cost of advertising through their banner ads, targeting abandon carts and visitors.

Pros

Good Analytics
Easy targeting of customers
Easy setup experience

Cons

Creating ads could be easier on the platform
Find more information on where the ads are at
Giving more resources on how to generate better ad creative

Likelihood to Recommend

AdRoll is good for any business that is currently advertising and needs something else to connect with customers outside of the traditional social media ads. If you are spending over $50,000 on ads, I recommend implementing AdRoll into your ad strategy. AdRoll is also great during the holiday season!

Verified User

Partner in Marketing (1-10 employees)

Vetted Review

2 years of experience

AdRoll Works! Reach a wider audience and get quality traffic

Rating: 9 out of 10

Incentivized

November 30, 2021

Use Cases and Deployment Scope

We've used Adroll to reach a wider audience for our Marketing needs.

Pros

Remarketing
Brand Awarness
DIsplay
Email
Social Media

Cons

User Interface for setting up campaigns.

Likelihood to Recommend

Adroll is suited for everyone. If you need to reach a wider audience, it works!

Garegin Baghdasaryan

Senior Digital Media Manager in Marketing at Apollo Interactive (11-50 employees)

Vetted Review

8 years of experience

AdRoll - a must have tool for eCommerce

Rating: 10 out of 10

Incentivized

November 9, 2021

Use Cases and Deployment Scope

All in one suite, perfect for retargeting and dynamistic ads creation to showcase eCommerce products, we started using the email marketing suite in the last couple of months and it worked wonders for our team and stores with dynamic categories working for each customer.

Pros

Email Marketing
Ads creation
Ecommerce retargeting

Cons

Wordpress integration

Likelihood to Recommend

Works best with Shopify websites and bigcommerce, struggles with WordPress.

Ullash Tiwari

Co Founder in Marketing at Vuelo Eyewear (51-200 employees)

Vetted Review

5 years of experience

View profile

AdRoll Makes Display Advertising Very Simple!

Rating: 8 out of 10

Incentivized

November 9, 2021

Use Cases and Deployment Scope

We are using AdRoll to retarget current customers and prospective customers that look like our current customers. We use the AdRoll platform for our company and sister companies. It offers us a chance to showcase products that we want to advertise, that align with our current campaigns, to customers. It also reaches out to new customers and showcases what our company sells.

Pros

A customer service rep can help us out with any campaign questions, any time during the work week.
The platform has a very transparent platform that provides great detail about analytics of the ads.
The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.

Cons

If you have a custom code on your website, it takes your webmaster a while to implement changes.
You need to host your products on the Google Merchant Center to help with abandoned cart ads and emails.
The only option for your budget is to do it by the daily spend.

Likelihood to Recommend

If your website is on BigCommerce or Shopify, it makes it a lot easier than if your site is coded with different languages and you need a Web Developer to implement code changes on your site.

Verified User

Team Lead in Marketing (51-200 employees)

Vetted Review

4 years of experience

AdRoll Success! Easy to use platform that delivers.

Rating: 9 out of 10

Incentivized

November 9, 2021

Use Cases and Deployment Scope

Our company uses AdRoll to promote our products, new releases, and sales. We mostly use it to promote social and web advertisements across multiple platforms. Our marketing team is the primary user.

Pros

Numerous ad types to choose from
Syncs well with Shopify
Provides real-time data

Cons

Video ads I notice take a longer period of time to get pushed out than static ones

Likelihood to Recommend

We find that it is well suited for syncing our products directly through our site and pushing those out through dynamic ads across multiple social platforms. We find these types of ads work best for us, and they update in real-time. For example, if we have a sale the ads will change on their own to reflect the updated pricing.

Verified User

Employee in Marketing (1-10 employees)

Vetted Review

3 years of experience

Low budget + Email list upload + HTML 5 ads + Bypass google + Aggressive retargeting

Rating: 9 out of 10

Incentivized

November 9, 2021

Use Cases and Deployment Scope

For retargeting. Affordable retargeting on FB and Google and its partner. I joined the platform because I could upload an email list for CRM retargeting. I usually turn it on when my deals are in pipeline. Because I know my client would have visited the website and I want to reply to my emails. I might switch to their b2b counterpart.

Pros

Aggressive retargeting
HTML Ads
Availablity of Ad formats

Cons

CRM email list upload
Make the UI less complex
Separate email retargeting from the platform

Likelihood to Recommend

Retargeting and HTML ads combo and affordable low budget option

Akshat Kharbanda

Founder in Corporate at BizAmps.com B2B Marketing Agency (11-50 employees)

Vetted Review

2 years of experience

View profile

Retargeting ads made easy

Rating: 9 out of 10

Incentivized

November 9, 2021

Use Cases and Deployment Scope

My company has seen dramatic, impactful results while using Adroll over the last 2-3 years. We typically implement retargeting ads and see success with those. The team likes the ease of use associated with the Adroll program. The visuals provided by the Adroll program help us share results easily with other departments.

Pros

Graphs
Campaign launch process
Customer service chat

Cons

Uploading lists takes a long time
Some ads look blurry
Ad restrictions are difficult

Likelihood to Recommend

Retargeting ad campaigns and social media ads have been great for us while using the Adroll program.

Verified User

Professional in Marketing (10,001+ employees)

Vetted Review

2 years of experience

A one-stop-shop for your advertising campaigns

Rating: 7 out of 10

Incentivized

November 8, 2021

Use Cases and Deployment Scope

We were originally using Adroll to create a one stop shop for most of our advertising and data analytics. It was primarily being used within the marketing department. Facebook and web ads are the primary services that we use within the platform. Adroll i at it's best when doing Facebook retargeting ads and web ad placement. Adroll has helped target more specific audiences. I think the data collection is unique and is extremely helpful. Using various features on AdRoll has also helped with attribution and tracking customer journeys. With a single campaign, I can see that someone saw my display ad, liked our Facebook post, got a dynamic ad on their phone, and then click on one of our Google Ads all before converting. This shows us that Adroll is transparent about their reporting and will not just claim credit for conversion if they did not help in converting. You can easily see the various touchpoints through which helps verify Adroll's aid or help throughout the journey. The insights are some of the most in-depth, yet easiest to read and analyze among a lot of different platforms I have used. The bulk uploading feature is one of my favorite features on the platform. It makes creating new ad campaigns quick and easy. instead of uploading my web ads, then my Facebook ads, and then my Instagram ads, I can upload everything all at once. Once everything is uploaded I can then scroll down and customize each ad all on the same screen. This feature has saved me hours of work and prep time when creating new campaigns.

Pros

Campaign and ad organization
Bulk uploading feature
Web ad placement on the web

Cons

have to clear internet cache for it to work properly every once in awhile
Data takes a while to update
Platform updates always affect experience for longer than expected

Likelihood to Recommend

Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once.

If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix.

Michael DiMaria

Digital Marketing Manager in Marketing at Jim's Formal Wear (51-200 employees)

Vetted Review

4 years of experience

Ok, but not great. Better options available than AdRoll.

Rating: 5 out of 10

Incentivized

November 7, 2021

Use Cases and Deployment Scope

Utilizing AdRoll for display marketing and some website retargeting. It's currently being used by the marketing team and helps create campaigns across multiple channels instead of having to do it one by one. The ability to select your target audience and obtain reporting based on the campaigns is very useful and saves time.

Pros

Reporting
User-Friendly Interface
Wide Audience for targeting

Cons

Results - Not as good as other platforms when running A/B tests
Platform updates - These tend to not be very helpful and often makes the platform more difficult to use

Likelihood to Recommend

If you want to generate a lot of brand awareness and generate lots of traffic - this is for you. If you don't care who is looking, then this will be fine. If you want to generate quality traffic to your site - this isn't for you. There are other platforms that perform better when compared with AdRoll.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

3 years of experience

Loading Reviews List....

Home
,
Ad Serving & Retargeting
,
AdRoll
,
Reviews and Ratings

A one-stop-shop for your advertising campaigns

Rating: 7 out of 10

Incentivized

November 8, 2021

Use Cases and Deployment Scope

Pros

Campaign and ad organization
Bulk uploading feature
Web ad placement on the web

Cons

have to clear internet cache for it to work properly every once in awhile
Data takes a while to update
Platform updates always affect experience for longer than expected

Likelihood to Recommend

If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix.

Michael DiMaria

Digital Marketing Manager in Marketing at Jim's Formal Wear (51-200 employees)

Vetted Review

4 years of experience