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AdRoll

Score3.7 out of 10

112 Reviews and Ratings

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What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features AdRoll has to offer, as determined by TrustRadius' reviewers.
Based on 112 ratings of AdRoll's features
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Top Performing Features

  • Ad deployment

    Allows users to quickly and easily deploy new ad campaigns from within the tool.

    Category average: 8.2

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 7.5

  • Data Transfer

    Transfer of data to ad exchanges to match third-party to segments.

    Category average: 7.7

Areas for Improvement

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 6.4

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.4

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.5

Reviews

What users are saying about AdRoll.
View all reviews

A one-stop-shop for your advertising campaigns

Incentivized
Michael DiMaria
Digital Marketing Manager in Marketing at Jim's Formal Wear (51-200 employees employees)

Pros

  • Campaign and ad organization
  • Bulk uploading feature
  • Web ad placement on the web

Cons

  • have to clear internet cache for it to work properly every once in awhile
  • Data takes a while to update
  • Platform updates always affect experience for longer than expected

Return on Investment

  • Good ad optimizations
  • When running multiple campaigns at once there is a higher ROI
  • Running a smaller amount of campaigns the ROI isn't there since Adroll isn't needed

Alternatives Considered

Marketing Solutions by Criteo

AdRoll: A retargeting platform that can be used as a supplement to traditional channels

Incentivized
Lee L KennedyView profile
Analytics Director in Marketing at TLo Ventures (1-10 employees employees)

Use Cases and Deployment Scope

We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebook Ads, Google Ads, and Microsoft Ads. We use it on the paid marketing side of things, and it fits in well with our other paid media channels.

Pros

  • Variety of advertising media types and sizes
  • Variety of audiences you can choose from to advertise to
  • The interface is pretty up to date and easy to use

Cons

  • I'm not sure I trust AdRoll's attributed "revenue". It appears to be significantly overcalculating its effectiveness.
  • I find the interface a bit confusing in a few places like if you want to see reporting for specific audiences split out.
  • Switching between editing campaigns and viewing campaign metrics is a bit confusing.

Return on Investment

  • It has positively impacted ROI by providing another channel we can serve our display ads. According to their attribution, it's doing very well.
  • I'm not sure it's been a worthwhile investment though, as the direct traffic from adroll ads is basically 0.

Alternatives Considered

Google Ads (formerly AdWords), Microsoft Advertising (formerly Bing Ads) and Facebook for Business

Usability

Adroll has definitely met our expectations

Incentivized
zachary ehrlich
PPC Director in Marketing at Doctors Internet (51-200 employees employees)

Pros

  • the retargeting definitely triggers
  • Their design team helps create the ads
  • Customer service is good

Cons

  • Customer service is good, not great. We've been shuffled around a lot
  • The dashboard is sometimes confusing
  • Credit cards often give us issues. Sometimes they reject the cards for no reason

Return on Investment

  • More impressions
  • More clicks
  • Few clicks overall though, but more than 0

AdRoll Works! Reach a wider audience and get quality traffic

Incentivized
Garegin Baghdasaryan
Senior Digital Media Manager in Marketing at Apollo Interactive (11-50 employees employees)

Use Cases and Deployment Scope

We've used Adroll to reach a wider audience for our Marketing needs.

Pros

  • Remarketing
  • Brand Awarness
  • DIsplay
  • Email
  • Social Media

Cons

  • User Interface for setting up campaigns.

Return on Investment

  • High quality traffic.
  • Improved conversion rates on Display.
  • Helped us target users who had been on our site before.

Alternatives Considered

Taboola

Usability

The only retargeting platform you will ever need.

Incentivized
Rajiv Chidambaram, BE, MBAView profile
Marketing Manager in Marketing at Dye and Durham (201-500 employees employees)

Pros

  • Dynamic Retargeting
  • Lookalike Targeting Feature
  • Marketing Recipes

Cons

  • Some metrics are not easy to track and attribute
  • Better integration with Hubspot/MAP tools

Return on Investment

  • Higher quality and quantity of MQLs
  • Better quality website traffic
  • Optimizing ad spend and budget

Alternatives Considered

Basis, by Centro and Google Marketing Platform (formerly DoubleClick)

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