Adobe Analytics

Score7.6 out of 10

839 Reviews and Ratings

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Categories & Use Cases

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an Analysis Workspace Training Tutorial in Adobe Analytics

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Reporting in real-time
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
Category average: 8.7
Pageview Tracking
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
Category average: 8.4
Event Tracking
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
Category average: 7.8

Customizable Dashboards
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Category average: 8
Bounce Rate Measurement
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
Category average: 7.7
Referral Source Tracking
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
Category average: 8.2

Aaron Henderson View profile

Marketing Specialist in Marketing at MK Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use Adobe Analytics to have a better experience so that we can track several of our campaigns across multiple platforms in one home. It's just easier to see all at one place than to have to use multiple places to look at singular places and then have to compare using multiple windows - if I can do all in one I'm in for of that.

Pros

Data Integration from multiple sites
track website performance
helps to understand behavior of customers

Cons

Updates would be good
It doesn't seem to be expanding as much as it could.
Maybe a new Home Screen?
Maybe be a bit faster?

Return on Investment

This has let me improve my user engagement - because I can see all
Lets us expand our conversion rates
The modeling features are an advantage

Usability

Alternatives Considered

Google Analytics

Lee Preston View profile

Conversion Rate Optimisation Lead in Marketing at CTI Digital (51-200 employees employees)

Use Cases and Deployment Scope

I use it in a consultant capacity for clients, who use Adobe Analytics to track multiple web estates, either because they're part of the Adobe suite or they want to use something outside of Google Analytics, or because they want to track more steps than just their website. I'll use the data they have and recommend them to collect additional data to play insights back to the client in the scope of recommending CRO / UX improvements to the website based on behaviour observed

Pros

Customisable dashboards
Real time reporting
No limits to dimensions and events

Cons

In my opinion, it's not that friendly to use / there's a steeper learning curve than GA4
In my opinion, the UI isn't great, it's fiddly, and you have to SAVE your reports which even I forget to do
I think it's more complex to implement
I think it's expensive, when there's free alternatives

Return on Investment

Like any analytics tool, it helps clients understand more about on-site behaviour to make changes that impacts conversion rate positively
It can get clients more involved if there are good dashboards built for them to review, which this allows easily

Usability

Alternatives Considered

Google Analytics

Other Software Used

OpenAI API, ChatGPT, Figma, Zuko Analytics, Looker Studio

Verified User

Analyst in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Adobe Analytics to analyze web traffic, marketing channels and Ad cloud performance spend.

We are also use Adobe Analytics to measure our A/B tests and understand our personalization efforts.

I have reporting requirements for scorecards, periodic updates through emails or dashboards. I also schedule automated reports for specific use cases to the concerned stakeholders.

Pros

Web Traffic Data
Marketing Channel Attribution
Automated Dashboards

Cons

More flexibility with the date filters
Enhanced mobile attribution to Play/App Store

Return on Investment

Improved site traffic by 15% Y-o-Y
Increased Return visitor rate - 20%
Increased tool engagement by 15%

Usability

Alternatives Considered

Google Analytics

Other Software Used

Adobe Target, Adobe Experience Platform, Adobe Marketo Engage

Verified User

Technician in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

Adobe Analytics is very helpful product to give us weekly and monthly traffic, engagement and visits to our web properties.

Pros

Visits/Metrics over a period of time
Robust Data collection
Tracking capabilities

Cons

Improving Data integration
Improving User experience
AI powered insights

Return on Investment

Increased visits
Improved User engagement
Increase CTR

Usability

Alternatives Considered

Google Analytics

Other Software Used

Adobe Experience Manager, Adobe Marketo Engage, Adobe Target

Sripriya Venkateswaran

IT Manager for Adobe Analytics in Marketing at AbbVie (10,001+ employees employees)

Use Cases and Deployment Scope

We provide, my team provides the business insights from the data that we collect through our web performances and other channels to their business. So we provide reports and visualizations to our business and then insights

Pros

There are some components that we use it in a very business oriented basis because that's how the product features are built. One is Adobe Workspace and the segments and then the visualization, the different types of visualizations and the insights to the business.

Cons

I think it's coming up in the future, sneak peeks and we saw that. So AI insights and custom dimensions, custom metricses and no limit on EVARs and props, but I think the next product that's called CJA, that's covering it, which is a great thing.

Return on Investment

We use it for more insights, so I believe the customer can perform the evaluation of their campaigns and how they perform. So it's more of a performance analysis, but it satisfied that

Usability

Adobe Analytics

What is Adobe Analytics?

Categories & Use Cases

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Key Features

Top Performing Features

Reporting in real-time

Pageview Tracking

Event Tracking

Areas for Improvement

Customizable Dashboards

Bounce Rate Measurement

Referral Source Tracking

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Other Software Used

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