Adobe Analytics

Score7.5 out of 10

839 Reviews and Ratings

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Categories & Use Cases

Media

Screenshot of the Alert Builder in Adobe Analytics.

Screenshot of an Analysis Workspace Training Tutorial in Adobe Analytics

Screenshot of attribution in Adobe Analytics

Screenshot of the Segment Builder in Adobe Analytics

Screenshot of anomaly detection in Adobe Analytics

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Screenshot of the Alert Builder in Adobe Analytics.

Reporting in real-time
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
Category average: 8.7
Event Tracking
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
Category average: 7.9
Pageview Tracking
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
Category average: 8.4

Customizable Dashboards
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Category average: 8
Bounce Rate Measurement
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
Category average: 7.7
Referral Source Tracking
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
Category average: 8.2