Acquia Digital Experience Platform
209 Reviews and Ratings
What is Acquia Digital Experience Platform?
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management, personalization, campaign management and more that complement the core content and data solutions.
Categories & Use Cases
Videos
Top Performing Features
Library of website themes
A library of website frameworks or themes is available as a starting point for building a website.
Category average: 7.6
Code quality / cleanliness
Code generated by WYSIWYG editor is clean and validates according to W3C standards.
Category average: 7.1
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.2
Areas for Improvement
Community / comment management
Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.
Category average: 7.9
Bulk management
Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.
Category average: 7.3
SEO support
The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.3
FLEXspace.org Appreciates Acquia!
Use Cases and Deployment Scope
We launched FLEXspace.org on the Acquia Platform on the recommendation of our developer. FLEXspace is a complex portal where each "member" is also a mini-administrator, uploading exemplars of different types of technology enabled education spaces. When the version of Drupal reached end of life, our new developer KWALL.com already had a good relationship with Acquia, and the transition has been very smooth with very results! We're anxious to launch the new portal in the coming weeks.
Pros
- It's fast, no lag time
- Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
- Platform is very accessible to those who know how to manage the back end software.
Return on Investment
- A reliable platform = happy user base!
- Ours is a non-profit service, we are happy that people appreciate and recommend the site for its content.
- FLEXspace.org rapidly grew to over 6,000 users from 1,400 educational institutions across 75 countries - it is a joy to watch educators contributing content and sharing ideas.
Other Software Used
Adobe Acrobat, Adobe Premiere Pro, Adobe PhotoShop
Acquia Products and Services Review
Use Cases and Deployment Scope
We use a number of Acquia products and services across our enterprise. We power over 40 core sites and tools internet and intranet. We leverage the Acquia ecosystem, Drupal, site studio, DAM on ACSF and ACE stacks to build operate, enhance both websites and headless APIs which in turn power various BCBSMA portals.
Pros
- Low code, no code ability for business teams to build and maintain their own basic sites and content
- Enables us to have a single source of truth for all our digital assets via the DAM, manage and distribute them across the enterprise and to other third party partner applications
- Allow for rapid creation, spin up, publishing of critical digital content without releases, both intranet, and internet
- Acquia platform and its operational support is outstanding, extremely reliable
Cons
- We like the DAM but it needs improvements in its availability of APIs and plug in integrations. ex. the Brightcove plugin does not support 508c asset accessory files, the DAM does, our understanding is there is no API access to the asset aux files.
Return on Investment
- Enable us to be fast to market with new digital properties
- Enable us to easily create branded templates for our various brands
- Meet government compliance requirements for rapid management and distribution of mandated documents.
Alternatives Considered
Adobe Experience Platform and Redpoint Global rgOne
Other Software Used
Adobe Analytics, Brightcove
An agency look at Acquia DXP
Use Cases and Deployment Scope
In this project we have a big challenge. Deliver 3 websites in a short time while keeping the ability for non technical content editors to create new pages using pre configured components.
We've used Acquia Site Studio together with Acquia Cloud Site Factory to achieve these goals. This combo lead us develop all websites in a record time, allowing our customer to launch them before summer.
We've used Acquia Site Studio together with Acquia Cloud Site Factory to achieve these goals. This combo lead us develop all websites in a record time, allowing our customer to launch them before summer.
Pros
- Source Code Management
- Deploy pipelines
- User management
Cons
- Hosting plans fit for smaller websites
Return on Investment
- Decreased implementation time
- Gave more freedom for content editors
- Provided a good development workflow
Other Software Used
Drupal
Acquia CDP
Use Cases and Deployment Scope
We use the CDP to drive campaign selection and segmentation, and then for the closed loop analysis to understand the performance of our marketing tactics. We also use the CDP for customer, transaction, and product analysis.
Pros
- Targeting of customers
- Quick analysis of customer transaction behavior
- Aggregation of customer metrics for dashboard reporting
Cons
- Campaign segmentation. Limited attributes are available for segmentation. All the attributes for targeting should also be included in segmentation
- Ability to replicate dashboards
- Ability to report on events that are tracked in metrics
Return on Investment
- Reduced mailing costs by half on new customers by using ML models to determine who is the most likely to repurchase
- Shifted spend in digital channels by understanding the LTV of customer for both online and offline sales to drive the most profitable customers
Alternatives Considered
Salesforce Marketing Cloud Email Studio, Infor CRM, Sailthru, Oracle Cloud Platform and QuickPivot
Other Software Used
Sailthru, Google Ads, Incorta
