6sense

Score8.7 out of 10

406 Reviews and Ratings

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6sense

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What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.

Categories & Use Cases

Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 8.4
3rd party intent signals
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
Category average: 8.1
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 8.2

Automated workflow & orchestration
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Category average: 7.7
Personalization
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
Category average: 7.8
Syndicated content
Republished content on third-party sites.
Category average: 7.6

#1 most frequent

Information

40.2%

1,109 installations of 2,762

#2 most frequent

Professional, Scientific, and Technical Services

29.4%

813 installations of 2,762

“Yes, the software 6sense has helped us match anonymous buying signals to accounts and its had a very meaningful and positive impact on both our sales and marketing teams.”
— Rev Ops, Assent (1001-5000 employees)

#3 most frequent

Manufacturing

6.8%

187 installations of 2,762

Will Clarkson View profile

AE in Sales at SOCi (201-500 employees employees)

Use Cases and Deployment Scope

To tier my prospect list and make sure that I am only reaching out to potential buyers with somewhat warm intentions. By tiering my book based on intent data, I have better conversations with prospects knowing that they are actively looking for a tool and ideally speaking with the person searching.

Pros

Buyer intent
Increase conversion rate
Help drive revenue

Cons

Give me more leads!
Sometimes hard to navigate at the start
Sometimes prospects wouldn't know what I was talking about

Return on Investment

Pipeline generated
Meetings with the correct people
Higher win rates

Alternatives Considered

Chorus by ZoomInfo

Other Software Used

LinkedIn Sales Navigator, ZoomInfo Sales, Groove, a Clari company

Utban Ali View profile

Rev Ops in Marketing at Assent (1001-5000 employees employees)

Use Cases and Deployment Scope

We use 6sense in our organization to leverage its predictive modeling to look for new accounts. This helps our reps to target the right accounts and save time. The data taxonomy feature helps us to use AI and give us insights

Pros

Data modeling
Predictive insights
Recommend hot accounts

Cons

UI is not friendly
Support is a bit slow
Training material is not that great

Return on Investment

deals sizes have increased
pipeline grew by 25%
account list got refined by 35%

Alternatives Considered

Demandbase One

Other Software Used

ZoomInfo Sales, ZoomInfo Operations, Outreach, Gong

Verified User

Professional in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We use 6sense to gain valuable sales insights and target high-potential accounts through its advanced keyword search and advertising capabilities. This platform helps us focus our efforts only on accounts that show genuine interest in our products, based on their online behavior and keyword activity. By identifying intent signals early, 6sense eliminates the need to prospect uninterested accounts, saving time and resources. Our primary use of the tool is for both sales insights and targeted advertising, enabling our teams to prioritize accounts more effectively and personalize outreach strategies based on real-time data.

Pros

Intent data and keyword searches displayed by account
Advertising segments
Go-to-market alignment

Cons

Data enrichment
Account matching
Analytics

Return on Investment

Focused ABM
Detect early stage interest
Revenue increase

Other Software Used

Salesforce Data Cloud, Adobe Marketo Engage, Google Ads

Verified User

Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We mainly use 6sense for intent data, who is coming on to the website and visiting certain pages along with the Bombora and keyword intent. We're trying to get in front of certain accounts at the right time with the right message. The sales team uses the sales intelligence dashboard to help prioritize accounts, and marketing uses the segments for building audiences both on display ads and LinkedIn campaigns.

Pros

Website Intent
Segment building
integrations into other systems

Cons

Reporting
Logging in without SSO is a huge pain
Contact info isn't the greatest for our industries

Return on Investment

I think we jumped the gun to early with 6sense with such a small team
It has helped positively affect campaigns and website activity
We know of a couple meetings generated by 6sense
I don't have a lot of hard numbers though

Alternatives Considered

Terminus ABM Platform and RollWorks

Other Software Used

HubSpot CRM, Gong, HubSpot Marketing Hub

Verified User

Consultant in Information Technology (5001-10,000 employees employees)

Use Cases and Deployment Scope

IT's being used to manage contact, find leads and convert them into opportunity. We are using it to simplify for sales people to identify, track and convert contacts into leads quickly without losing the progress in real time. It keeps the contact data upto date and being migrated with salesforce it gives us the benefit of updating large number of records very efficiently.

Pros

Data Updation
Lead Tracking
Reporting
Migration and Data uploads

Cons

UI Interface - Its way too dull and boring
Data load time is so slow that at times it doesnt feel productive at all
Make it more user friendly
Reporting and Dashboard needs to be enhanced by adding multiple functionalities for performing calculations at detailed level

Return on Investment

Lead opportunities
Contacts Identification
Account maintenance

Alternatives Considered

ServiceNow Now Platform

Other Software Used

Salesforce CRM Analytics, ServiceNow Now Platform

6sense

What is 6sense?

Categories & Use Cases

Key Features

Top Performing Features

Standard visitor segmentation

3rd party intent signals

Account identification

Areas for Improvement

Automated workflow & orchestration

Personalization

Syndicated content

Most Frequent Users

Information

Professional, Scientific, and Technical Services

Manufacturing

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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