#1 most frequent
United States of America
74.8%2,087 installations of 2,791
What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.
Categories & Use Cases
Videos
Top Performing Features
Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 8.4
3rd party intent signals
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
Category average: 8.1
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 8.2
Areas for Improvement
Automated workflow & orchestration
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Category average: 7.7
Personalization
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
Category average: 7.8
Syndicated content
Republished content on third-party sites.
Category average: 7.6
Who Buys & Uses 6sense
#1 most frequent
Information
40.2%1,126 installations of 2,800
#2 most frequent
Professional, Scientific, and Technical Services
29.0%812 installations of 2,800
“Yes, the software 6sense has helped us match anonymous buying signals to accounts and its had a very meaningful and positive impact on both our sales and marketing teams.”
#3 most frequent
Manufacturing
7.0%196 installations of 2,800
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
5.6%157 installations of 2,791
#3 most frequent
Canada
3.9%108 installations of 2,791
Pros
- Identifies anonymous website visitors and matches them to target accounts
- Provides robust account engagement and intent data
- Classifies accounts into buying stages for precise targeting
Cons
- Data quality issues, particularly with contact information
- Limited international language support for data enrichment
- User interface described as not friendly or dull
6sense
Use Cases and Deployment Scope
To tier my prospect list and make sure that I am only reaching out to potential buyers with somewhat warm intentions. By tiering my book based on intent data, I have better conversations with prospects knowing that they are actively looking for a tool and ideally speaking with the person searching.
Pros
- Buyer intent
- Increase conversion rate
- Help drive revenue
Cons
- Give me more leads!
- Sometimes hard to navigate at the start
- Sometimes prospects wouldn't know what I was talking about
Return on Investment
- Pipeline generated
- Meetings with the correct people
- Higher win rates
Alternatives Considered
Chorus by ZoomInfo
Other Software Used
LinkedIn Sales Navigator, ZoomInfo Sales, Groove, a Clari company
6sense
Use Cases and Deployment Scope
We use 6sense in our organization to leverage its predictive modeling to look for new accounts. This helps our reps to target the right accounts and save time. The data taxonomy feature helps us to use AI and give us insights
Pros
- Data modeling
- Predictive insights
- Recommend hot accounts
Cons
- UI is not friendly
- Support is a bit slow
- Training material is not that great
Return on Investment
- deals sizes have increased
- pipeline grew by 25%
- account list got refined by 35%
Alternatives Considered
Demandbase One
Other Software Used
ZoomInfo Sales, ZoomInfo Operations, Outreach, Gong
6sense helps unlock buyer intent hidden in anonymous web traffic
Use Cases and Deployment Scope
We use 6sense to gain valuable sales insights and target high-potential accounts through its advanced keyword search and advertising capabilities. This platform helps us focus our efforts only on accounts that show genuine interest in our products, based on their online behavior and keyword activity. By identifying intent signals early, 6sense eliminates the need to prospect uninterested accounts, saving time and resources. Our primary use of the tool is for both sales insights and targeted advertising, enabling our teams to prioritize accounts more effectively and personalize outreach strategies based on real-time data.
Pros
- Intent data and keyword searches displayed by account
- Advertising segments
- Go-to-market alignment
Cons
- Data enrichment
- Account matching
- Analytics
Return on Investment
- Focused ABM
- Detect early stage interest
- Revenue increase
Other Software Used
Salesforce Data Cloud, Adobe Marketo Engage, Google Ads
Great source of intent and lots of capabilities but also a lot of work
Use Cases and Deployment Scope
We mainly use 6sense for intent data, who is coming on to the website and visiting certain pages along with the Bombora and keyword intent. We're trying to get in front of certain accounts at the right time with the right message. The sales team uses the sales intelligence dashboard to help prioritize accounts, and marketing uses the segments for building audiences both on display ads and LinkedIn campaigns.
Pros
- Website Intent
- Segment building
- integrations into other systems
Cons
- Reporting
- Logging in without SSO is a huge pain
- Contact info isn't the greatest for our industries
Return on Investment
- I think we jumped the gun to early with 6sense with such a small team
- It has helped positively affect campaigns and website activity
- We know of a couple meetings generated by 6sense
- I don't have a lot of hard numbers though
Alternatives Considered
Terminus ABM Platform and RollWorks
Other Software Used
HubSpot CRM, Gong, HubSpot Marketing Hub
6sense Review
Use Cases and Deployment Scope
IT's being used to manage contact, find leads and convert them into opportunity. We are using it to simplify for sales people to identify, track and convert contacts into leads quickly without losing the progress in real time. It keeps the contact data upto date and being migrated with salesforce it gives us the benefit of updating large number of records very efficiently.
Pros
- Data Updation
- Lead Tracking
- Reporting
- Migration and Data uploads
Cons
- UI Interface - Its way too dull and boring
- Data load time is so slow that at times it doesnt feel productive at all
- Make it more user friendly
- Reporting and Dashboard needs to be enhanced by adding multiple functionalities for performing calculations at detailed level
Return on Investment
- Lead opportunities
- Contacts Identification
- Account maintenance
Alternatives Considered
ServiceNow Now Platform
Other Software Used
Salesforce CRM Analytics, ServiceNow Now Platform
