TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Khoros Social Media Management

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
    Pricing
    Khoros Social Media Management
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Khoros Social Media Management
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Khoros Social Media Management
    Considered Both Products
    Khoros (Formerly Spredfast + Lithium)
    Chose Khoros Social Media Management
    I think Khoros Social Media Management is at the middle of platforms such as Sprinklr and Emplifi in the top, and Zoho Social at the bottom. I'd chose Khoros Social Media Management again for a middle-size to small-size company I work with, if their social media needs aren't …
    Incentivized
    Chose Khoros Social Media Management
    This is the only software I used for social media tasks.
    Incentivized
    Chose Khoros Social Media Management
    Sprout has more feature and more options for social networks.
    Incentivized
    Chose Khoros Social Media Management
    The insights given by khoros are deep and relevant to the team.
    Also Khoros has a better user interface then SocialBee.
    Incentivized
    Chose Khoros Social Media Management
    Sprout is much more user friendly and aesthetic. The mobile app is also much more useable.
    Incentivized
    Chose Khoros Social Media Management
    I wasn't part of the selection process.
    Incentivized
    Chose Khoros Social Media Management
    I have heard its cheaper, so for the price, it's a good return on Investment.
    Incentivized
    Chose Khoros Social Media Management
    Khoros met a specific technical need that other vendors couldn't provide for us. However, in terms of interface and performance, my impression was that there was little difference between it and its closest competitors.
    Incentivized
    Chose Khoros Social Media Management
    I like Later a lot because it lets us implement the link in bio and make Facebook + Instagram posts at the same time, which cuts time in half.
    Incentivized
    Chose Khoros Social Media Management
    Far beyond the capabilities of social studio with reports and keeping up with the changing landscape and features on social
    Incentivized
    Chose Khoros Social Media Management
    We have not used other tools.
    Incentivized
    Chose Khoros Social Media Management
    Instead of using multiple platforms to schedule content, report, and moderate it is now all under one umbrella with Khoros.
    Incentivized
    Chose Khoros Social Media Management
    I wasn't involved with choosing Khoros.
    Incentivized
    Chose Khoros Social Media Management
    On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana.
    Incentivized
    Chose Khoros Social Media Management
    I'm not part of the selection process
    Incentivized
    Chose Khoros Social Media Management
    Sprinklr proved to be a strong competitor when we initially looked at social media management platforms. However, the price point, complexity of implementation and of use were important contingency point where Khoros outperformed its competition by providing and simple to …
    Incentivized
    Chose Khoros Social Media Management
    I've used a number of other Marketing software over my 13yrs of working in social media. I would say that Khoros stacks up relatively well against it's competitors. It may not be the number one but it suited our needs.
    Incentivized
    Chose Khoros Social Media Management
    Khoros offers more specific labels for customer posts
    Incentivized
    Chose Khoros Social Media Management
    I would say Khoros is among the better platforms I've evaluated, near the top of the pack.
    Incentivized
    Chose Khoros Social Media Management
    N/A
    Incentivized
    Chose Khoros Social Media Management
    Khoros is by far the easiest to use
    Spinklr has more functions with ads for TWitter and you can keep track of budget easily on Sprinklr but it is an absolute MONSTER for the interface. I am a certified Sprinklr admin and I still have problems figuring stuff out.
    Hootsuite is …
    Incentivized
    Chose Khoros Social Media Management
    only used Khoros (Spredfast)
    Incentivized
    Chose Khoros Social Media Management
    We would prefer to have everything done under one software rather than having to switch between software because Khoros doesn't have everything we need.
    Incentivized
    Chose Khoros Social Media Management
    I would prefer Khoros over Sprinklr. For Opal, we believe it has a better content calendar mechanism and has more functions to CREATE content.
    Incentivized
    Key User Insights
    Would buy again
    89%
    Would buy again
    105 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    75 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    107 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    50 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    52 Answers
    Features
    Khoros Social Media Management
    Listening/monitoring
    Comparison of Listening/monitoring features of Khoros Social Media Management
    Feature
    Khoros Social Media Management
    7.9
    120 Ratings
    2% above category average
    Boolean keyword searches9.093 Ratings
    Filtering out noise/spam6.9102 Ratings
    Sentiment analysis8.991 Ratings
    Broad channel coverage7.0113 Ratings
    Publishing
    Comparison of Publishing features of Khoros Social Media Management
    Feature
    Khoros Social Media Management
    8.6
    151 Ratings
    7% above category average
    Content planning and scheduling9.5149 Ratings
    Audience targeting8.0115 Ratings
    Content optimization9.09 Ratings
    Workflow management8.0133 Ratings
    Engagement
    Comparison of Engagement features of Khoros Social Media Management
    Feature
    Khoros Social Media Management
    8.8
    116 Ratings
    10% above category average
    Automated routing and prioritization8.594 Ratings
    Customer interaction histories8.0106 Ratings
    Bulk actions9.997 Ratings
    Marketing
    Comparison of Marketing features of Khoros Social Media Management
    Feature
    Khoros Social Media Management
    7.6
    106 Ratings
    2% below category average
    Lead generation8.050 Ratings
    Content marketing7.589 Ratings
    Paid media management7.12 Ratings
    Campaigns and promotions8.093 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Khoros Social Media Management
    Feature
    Khoros Social Media Management
    7.5
    150 Ratings
    12% below category average
    Twitter8.0141 Ratings
    Facebook8.0146 Ratings
    LinkedIn6.0107 Ratings
    Google+9.018 Ratings
    Instagram8.5135 Ratings
    Pinterest6.048 Ratings
    YouTube7.333 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Khoros Social Media Management
    Feature
    Khoros Social Media Management
    8.9
    134 Ratings
    12% above category average
    Campaign success analytics8.5124 Ratings
    Real-time tracking9.4123 Ratings
    Competitor analysis8.979 Ratings
    Account management
    Comparison of Account management features of Khoros Social Media Management
    Feature
    Khoros Social Media Management
    8.0
    139 Ratings
    0% below category average
    Role-based user permissions & privileges9.0135 Ratings
    Mobile access7.0114 Ratings
    Best Alternatives
    Khoros Social Media Management
    Small Businesses
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternatives
    User Ratings
    Khoros Social Media Management
    Likelihood to Recommend
    8.0
    (187 ratings)
    Likelihood to Renew
    8.0
    (34 ratings)
    Usability
    8.5
    (29 ratings)
    Availability
    9.7
    (11 ratings)
    Performance
    8.0
    (8 ratings)
    Support Rating
    7.7
    (31 ratings)
    In-Person Training
    8.9
    (7 ratings)
    Online Training
    6.0
    (7 ratings)
    Implementation Rating
    7.7
    (24 ratings)
    Ease of integration
    5.5
    (4 ratings)
    Product Scalability
    7.0
    (125 ratings)
    User Testimonials
    Khoros Social Media Management
    Likelihood to Recommend
    Khoros (Formerly Spredfast + Lithium)
    While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
    Incentivized
    Read full review
    Pros
    Khoros (Formerly Spredfast + Lithium)
    • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
    • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
    • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
    Incentivized
    Read full review
    Cons
    Khoros (Formerly Spredfast + Lithium)
    • Look and feel of the interface could use a refresh as it's not very exciting to use
    • Improve analytics features and accuracy
    • Facilitate bulk actions
    • Better alerts/visibility of collaborative actions and assigned tasks
    • Clearer communication around new feature releases and announcements
    Read full review
    Likelihood to Renew
    Khoros (Formerly Spredfast + Lithium)
    There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
    Read full review
    Usability
    Khoros (Formerly Spredfast + Lithium)
    Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
    Incentivized
    Read full review
    Reliability and Availability
    Khoros (Formerly Spredfast + Lithium)
    • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
    Read full review
    Performance
    Khoros (Formerly Spredfast + Lithium)
    Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
    Read full review
    Support Rating
    Khoros (Formerly Spredfast + Lithium)
    Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
    Incentivized
    Read full review
    In-Person Training
    Khoros (Formerly Spredfast + Lithium)
    • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
    Read full review
    Online Training
    Khoros (Formerly Spredfast + Lithium)
    it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
    Read full review
    Implementation Rating
    Khoros (Formerly Spredfast + Lithium)
    The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
    Incentivized
    Read full review
    Alternatives Considered
    Khoros (Formerly Spredfast + Lithium)
    On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
    Read full review
    Scalability
    Khoros (Formerly Spredfast + Lithium)
    Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
    Read full review
    Return on Investment
    Khoros (Formerly Spredfast + Lithium)
    • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
    • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
    • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
    Incentivized
    Read full review
    ScreenShots

    Khoros Social Media Management Screenshots

    Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.