Hootsuite

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hootsuite	Score 7.9 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$149 per month Starts at 1 user, 5 social accounts

Pricing

Hootsuite

Editions & Modules

Standard: $99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

Offerings

Pricing Offerings
Hootsuite
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

Optional

Additional Details

Plans can be paid monthly or annually, with a discount for annual pricing.

More Pricing Information

Community Pulse
	Hootsuite
Considered Both Products	Hootsuite Chris Cartwright Social Media Manager Chose Hootsuite Much more finished product than Adobe Social. The reporting tools are far better than Adobe, and they are much better at improving their product and adapting to changes with the big social networks. Incentivized Helpful? Casey Schmalacker Vice President Chose Hootsuite I stopped using Hootsuite because Zoho Social is much better for a whole systems approach. Helpful? Verified User Employee Chose Hootsuite We chose Hootsuite over Buffer, Sprout Social, and Later for its comprehensive dashboard, robust analytics, and support for multiple team members and social networks. While Buffer and Later are great for simplicity and visuals, and Sprout excels in CRM, Hootsuite offers a … Incentivized Helpful? Verified User Employee Chose Hootsuite Price is unbeatable Incentivized Helpful? Verified User Administrator Chose Hootsuite I was introduced to Hootsuite by a colleague and quickly adopted it because it meets all my social media management needs. Its scheduling, monitoring, and analytics tools allow me to maintain a consistent and engaging presence without daily effort. Since it streamlines my … Incentivized Helpful? Manny Sarmiento President Chose Hootsuite Hootsuite has a much broader reach of social media channels. Hootsuite has kept their product up to date with technology. TweetDeck is just about dead if it isnt already Incentivized Helpful? Verified User Manager Chose Hootsuite SproutSocial comes out on top but the (much) higher price point reflects that. I chose Hootsuite as a more budget friendly solution, with similar features Incentivized Helpful? Verified User Employee Chose Hootsuite Compared to Later, Hootsuite offers greater flexibility in content creation and planning, allowing for more comprehensive and tailored strategies across various social platforms. Additionally, Hootsuite excels in providing a wider array of training resources and detailed … Incentivized Helpful? Verified User Manager Chose Hootsuite Hootsuite offered everything we needed at a much more competitive price. Incentivized Helpful? Stephen Terrill Marketing and Communications Coordinator Chose Hootsuite Hootsuite is all-encompassing and does not try to hide features behind paywalls. When you do not have a feature based on your chosen plan, it does not present the option like other platforms tend to do. Incentivized Helpful? Verified User Professional Chose Hootsuite More simplicity in use.Offer to manage several social networks very competitive, but with a structure that is not always transparent. The biggest handycap of this platform (from Hootsuite) is its price. Incentivized Helpful? Verified User Professional Chose Hootsuite With Meta Business Manager, you are limited to posting on Facebook and Instagram. Whereas with Hootsuite, you do not have these limitations and can post beyond these two platforms. I do enjoy using Meta Business Manager. It has some of the same features as Hootsuite and there's … Incentivized Helpful? Verified User Employee Chose Hootsuite I do find Hootsuite to be more user-friendly, cleaner, and includes much more reporting for the price. Sprout Social charges quite a bit more for fewer reports and fewer included aspects, like listening and ads. The interface is more aesthetically pleasing, as well, and seems … Incentivized Helpful? Verified User Employee Chose Hootsuite Sprout is a superior product and has more in-depth features, however, they are more expensive than Hootsuite. Sprout has great customer support and also offers many training options. I haven't noticed that with Hootsuite. It's easy to navigate both of their interfaces - I don't … Incentivized Helpful? DE Danielle Edwards Development Communications Specialist Chose Hootsuite For those who have limited time to spend scheduling, analyzing, and reporting on social media metrics, Hootsuite makes it easy to get the job done, done well, and impress leadership. For our nonprofit, it offers all of the benefits that many others offer, but makes it easy to … Incentivized Helpful? Verified User Employee Chose Hootsuite Sprinklr is far superior for user engagement. However, as far as I know, it does not have post scheduling or maintenance. I would recommend Hootsuite over Khoros and Social Studio. Incentivized Helpful? Verified User Strategist Chose Hootsuite HubSpot and SocialPilot suck they're not that easy to use. Later does stack up against Hootsuite with features already mentioned. They also have more color and branding on their website and I know that's a small thing but I'm surprised Hootsuite is all white. Incentivized Helpful? Verified User Employee Chose Hootsuite Our team had a budget of $1000 annually for a social media management tool. We wanted functionality like Sprout Social but we couldn't afford the price tag. Hootsuite was our next best because we got almost all or similar functions of Sprout Social within our budget and more! … Incentivized Helpful? Verified User Employee Chose Hootsuite Tried trials of other software and was disappointed compared to Hootsuite.com. Buffer and Later.com had limited functionality. MetaBusiness Suite and MailChimp offer a limited number of platforms you can post too. HubSpot and SproutSocial were extremely costly and geared toward … Incentivized Helpful? Verified User Strategist Chose Hootsuite There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer … Incentivized Helpful? Todd Betzold Content Manager Chose Hootsuite Hootsuite is the best of these options, as the layout is better and connection to platforms [is] easier. The free version is pretty good too, but the paid version is even better. Lots of options and just an overall great time using Hootsuite compared to other platforms we have … Incentivized Helpful? IO Idaliz Ortiz Morales Director of Marketing and Communications Chose Hootsuite Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the … Helpful?

Features

Hootsuite

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Hootsuite 6.5 275 Ratings 17% below category average
Boolean keyword searches	6.1185 Ratings
Filtering out noise/spam	5.6193 Ratings
Sentiment analysis	6.2187 Ratings
Broad channel coverage	8.2255 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Hootsuite 7.7 383 Ratings 4% below category average
Content planning and scheduling	8.9382 Ratings
Audience targeting	6.8260 Ratings
Content optimization	7.4312 Ratings
Workflow management	7.9322 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Hootsuite 7.7 308 Ratings 3% below category average
Automated routing and prioritization	7.3220 Ratings
Customer interaction histories	7.6237 Ratings
Bulk actions	8.2265 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Hootsuite 7.5 295 Ratings 3% below category average
Lead generation	6.6177 Ratings
Content marketing	8.3263 Ratings
Paid media management	7.6175 Ratings
Campaigns and promotions	7.5225 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Hootsuite 9.1 376 Ratings 8% above category average
Twitter	8.7344 Ratings
Facebook	9.6360 Ratings
LinkedIn	9.3314 Ratings
Google+	8.960 Ratings
Instagram	9.5316 Ratings
Pinterest	9.2161 Ratings
YouTube	8.4149 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Hootsuite 8.1 306 Ratings 3% above category average
Campaign success analytics	8.4282 Ratings
Real-time tracking	7.9282 Ratings
Competitor analysis	8.1189 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Hootsuite 7.7 316 Ratings 4% below category average
Role-based user permissions & privileges	8.5268 Ratings
Mobile access	6.8294 Ratings

Best Alternatives
	Hootsuite
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives

User Ratings
	Hootsuite
Likelihood to Recommend	8.0 (444 ratings)
Likelihood to Renew	8.7 (89 ratings)
Usability	8.8 (83 ratings)
Availability	9.8 (21 ratings)
Performance	9.8 (19 ratings)
Support Rating	7.0 (263 ratings)
In-Person Training	6.0 (1 ratings)
Online Training	9.0 (17 ratings)
Implementation Rating	8.0 (39 ratings)
Configurability	7.2 (3 ratings)
Ease of integration	7.6 (2 ratings)
Product Scalability	8.1 (3 ratings)
Vendor post-sale	8.9 (3 ratings)
Vendor pre-sale	8.3 (18 ratings)

User Testimonials
	Hootsuite
Likelihood to Recommend	Hootsuite Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease. Incentivized Joshua Rodriguez Digital Strategy Manager Read full review
Pros	Hootsuite Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts. Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company. Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic. Incentivized Mark Jennings IV Social Media Specialist Read full review
Cons	Hootsuite Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn) We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts Incentivized Nicolas Rigaud Demand Generation Marketing Manager Read full review
Likelihood to Renew	Hootsuite At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products. Incentivized Laura Pence President/Owner Read full review
Usability	Hootsuite The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin IO Idaliz Ortiz Morales Director of Marketing and Communications Read full review
Reliability and Availability	Hootsuite Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it. Verified User Anonymous Read full review
Performance	Hootsuite Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy! Michael Royal CEO Read full review
Support Rating	Hootsuite I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this SS Shreya Sharma Solution Specialist Read full review
In-Person Training	Hootsuite Very easy to teach and learn Jessica Rudolph Search Specialist Read full review
Online Training	Hootsuite The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have. Wes Horrocks Corporate Communications Manager Read full review
Implementation Rating	Hootsuite • Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts. Verified User Anonymous Read full review
Alternatives Considered	Hootsuite Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me! Incentivized MT Maria Trujillo Publicist Read full review
Scalability	Hootsuite We are only using in marketing and have been able to scale. Incentivized PP Parag Poddar Marketing Lead Read full review
Return on Investment	Hootsuite I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content) It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform. Incentivized HK HEIDI KAY Director of Social Media and Brand Management Read full review
ScreenShots	Hootsuite Screenshots