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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.4 out of 10
    N/AApollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…

    $59

    per month per user

    HubSpot Sales Hub

    Score8.5 out of 10
    N/AHubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.

    $15

    per month per seat

    Pricing
    Apollo.ioHubSpot Sales Hub
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Sales Hub Starter
    $15
    per month per seat
    Sales Hub Professional
    $100
    per month per seat
    Sales Hub Enterprise
    $150
    per month per seat
    Offerings
    Pricing Offerings
    Apollo.ioHubSpot Sales Hub
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.Discount available for annual billing.
    More Pricing Information
    Community Pulse
    Apollo.ioHubSpot Sales Hub
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    The phone numbers given by Cognism weren't accurate and it was too expensive. HubSpot Sales Hub is less intuitive and not as easy to use when setting up email sequences.
    Incentivized
    Chose Apollo.io
    I liked the interface of Cognism much more. I think the data quality was also slightly better. Cognism did not have the lookalike feature though.

    Jobin was great to be able to create LinkedIn sequences.
    Incentivized
    Chose Apollo.io
    because it does the work of an outbound/outreach platform, as well as a prospecting platform – all in the same place.
    Incentivized
    Chose Apollo.io
    Access to data, enabling the ability to find leads and contacts at scale, is the primary driver.
    Incentivized
    Chose Apollo.io
    It is much more user-friendly and has better data than Apollo.
    Incentivized
    Chose Apollo.io
    It was chosen before I arrived at the company. Either way, Apollo is the best available tool on the market based on the features and services it provides.

    There is a lot of room for improvement in the UI as it is not as intuitive to manage as it seems initially.
    Incentivized
    HubSpot
    Chose HubSpot Sales Hub
    HubSpot Sales had the features we wanted at a very cost effective price. Some of the other options have a heavier admin burden, and as a small shop, we needed to minimize admin overhead as much as possible. Also, the integration into GSuite/Gmail is super easy, and has been a …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Apollo.ioHubSpot Sales Hub
    Prospecting
    Comparison of Prospecting features of Apollo.io and HubSpot Sales Hub
    Feature
    Apollo.io
    7.9
    17 Ratings
    2% above category average
    HubSpot Sales Hub
    -
    Ratings
    Advanced search7.517 Ratings00 Ratings
    Identification of new leads7.817 Ratings00 Ratings
    List quality7.717 Ratings00 Ratings
    List upload/download8.316 Ratings00 Ratings
    Ideal customer targeting7.817 Ratings00 Ratings
    Load time/data access8.317 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and HubSpot Sales Hub
    Feature
    Apollo.io
    7.8
    17 Ratings
    0% above category average
    HubSpot Sales Hub
    -
    Ratings
    Contact information7.817 Ratings00 Ratings
    Company information8.217 Ratings00 Ratings
    Industry information7.516 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and HubSpot Sales Hub
    Feature
    Apollo.io
    7.7
    17 Ratings
    4% above category average
    HubSpot Sales Hub
    -
    Ratings
    Lead qualification process7.814 Ratings00 Ratings
    Smart lists and recommendations7.614 Ratings00 Ratings
    Salesforce integration8.38 Ratings00 Ratings
    Company/business profiles7.716 Ratings00 Ratings
    Alerts and reminders7.014 Ratings00 Ratings
    Data hygiene7.215 Ratings00 Ratings
    Automatic data refresh7.315 Ratings00 Ratings
    Tags7.710 Ratings00 Ratings
    Filters and segmentation8.516 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and HubSpot Sales Hub
    Feature
    Apollo.io
    6.9
    12 Ratings
    8% below category average
    HubSpot Sales Hub
    -
    Ratings
    Sales email templates6.812 Ratings00 Ratings
    Append emails to records7.011 Ratings00 Ratings
    Best Alternatives
    Apollo.ioHubSpot Sales Hub
    Small Businesses
    Owler
    Score9.7 out of 10
    Autoklose
    Score8.6 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    Mixmax
    Score8.8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    Groove, a Clari company
    Score6.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioHubSpot Sales Hub
    Likelihood to Recommend
    8.8
    (36 ratings)
    8.7
    (126 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    8.0
    (7 ratings)
    Usability
    8.7
    (6 ratings)
    8.0
    (9 ratings)
    Support Rating
    9.0
    (5 ratings)
    8.3
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Apollo.ioHubSpot Sales Hub
    Likelihood to Recommend
    Apollo.io
    The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
    Incentivized
    Read full review
    HubSpot
    HubSpot Sales HUB is well suited for teams who want to run a sales team, grow their business, and continue to do so efficiently. The amazing elements of HubSpot Sales HUB is how the UI facilitates the work to begin with. Beyond the features and capabilities, the UI helps make what you and your team want to accomplish easy. The sales teams who have 2-5 people, teams of 20-50, or 500+, the HubSpot Sales HUB will adapt to how you and your organization are structured.
    Read full review
    Pros
    Apollo.io
    • Sequencing automated email campaigns for outbound prospecting (BD Function).
    • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
    • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
    • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
    Incentivized
    Read full review
    HubSpot
    • The task feature of HubSpot has been super helpful for me to organize what activities I am focusing on throughout the day. Instead of having a generalized list of the activities that need to take place today, I can organize that list by calls, emails, to-do's, linked-in, etc. That way I can take an hour of my time and focus on only doing phone calls, only doing emails, etc. It has helped me increase my productivity by making 20 phone calls a day to 100 phone calls throughout the day.
    • Hubspot Sequences are also super helpful in order to plug and play contacts that need similar solutions. The automatic email feature allows me to not have to spend time sending a simple email template. Instead, it automatically sends that email out at the time that THEY would most likely respond.
    • This gives me more time to focus on the tasks that I can't automate, allowing me to be way more productive. I can also customize my sequences to automate when I am reaching out, and what activity I am doing.
    • Sequences give me the ability to create a highly customized approach, with the scalability of a plug and play format.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
    • Notifications when someone opens the marketing email and showing the interest.
    • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
    Incentivized
    Read full review
    HubSpot
    • I find the interface to be a bit unorganized and sometimes the information added about projects looks clogged which sometimes makes it difficult to access specific information.
    • Sometimes we have to deal with different currencies because we have clients all over the world but the exchange rate tool is not always accurate, causing us to slow down our work.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
    Incentivized
    Read full review
    HubSpot
    Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
    Incentivized
    Read full review
    Usability
    Apollo.io
    Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
    Incentivized
    Read full review
    HubSpot
    Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    HubSpot
    Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
    "Hi Stephanie, I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through. Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    HubSpot
    It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
    Read full review
    Alternatives Considered
    Apollo.io
    Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
    Incentivized
    Read full review
    HubSpot
    To be honest, there are great features in all of these competitors but they aren't quite as user-friendly or robust compared to Hubspot. Hubspot's Sales hub was able to add more features to it's platform while remaining very user-friendly and easy to use. I found myself getting lost navigating platforms like Zendesk or Salesforce, there is also a much nicer onboarding experience with Hubspot.
    Read full review
    Return on Investment
    Apollo.io
    • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
    • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
    • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
    Incentivized
    Read full review
    HubSpot
    • Lead Response Time:
    • Prior to Hubspot, this was maybe 24 hours as an average. Now it is MINUTES. We immediately get back to clients and if we aren't able to then we will connect using email automation and sequences without lifting a finger. It's great!
    • Company Growth in difficult times:
    • Despite COVID causing issues on Residential Construction in Washington, we have continued to grow as a business, and part of that is thanks to our amazing Sales team, and part of that credit goings to Hubspot directly. If we didn't have Hubspot we would have shrunk or stayed the same as a company. Hubspot made sure we grew.
    • ROI [return on investment]
    • It's a hard thing to measure but our company has increased its revenue by more than 20% compared to last year. And that is saying a lot for our industry especially with COVID's impact on Residential Construction. I
    • can't measure it precisely but I know beyond any shadow of a doubt that HUBSPOT helped make this possible because our Sales and Marketing Teams are sharper and more capable than they have ever been thanks to this wonderful CRM.
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.