Overall great product and value for our business needs
April 07, 2024

Overall great product and value for our business needs

Alex Gant | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use On24 for external facing client webinars. We want to showcase our expertise to our clients but also provide them with updates on industry trends and engage them in scientific and commercial conversations and dialogue to stay up on trends and up-to-date in a variety of areas across all of our businesses. We have events that range from panel discussions, lecture style presentations, and fireside chats with invited guests and clients.

Pros

  • Immediate analytics following webcasts
  • Quick and efficient tech support
  • Recommendations on ways to improve engagement

Cons

  • Extra emails to participants more than 1 day after the webinar would be nice so we could have some extra touchpoints
  • Some overarching year-over-year analysis would be great
  • The ability to omit specific events from data reviews in case we don't want to include a smaller invitation-only event or internal event into our data scores and averages
  • Immediate delivery of attendance and leads for business development
  • Registration handled all in one place is great
  • The URL to the event not changing makes it seamless and easy for staff to not have to constantly ask where to find the URL to share with a client since it never changes
I think there are always ways for technology platforms to grow or to adapt to flexible needs and different needs for different industries. I think our current needs are being met, but I'm not sure how many different types of formats we could realistically use the platform for other than what we're doing now. We'd need to try some things and get use cases, but that takes time and resources we're limited on.

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

There are some scenarios where we have wanted to use On24 but could not due to some limitations. It would be nice to allow someone to have a login for private events that other admins could not access. Internal events are maybe not ideal for On24 because the internal staff data, engagement, and attendance numbers would impact the overall data and engagement from clients

ON24 Feature Ratings

6.7
Email marketing
6
Audience engagement
7
Event analytics
7
Not Rated
Audience polling
Not Rated
Q&A
Not Rated
Not Rated
Branding options
Not Rated
Integration to Marketing Automation
Not Rated
Attendee list export
Not Rated
Not Rated
Participant roles & permissions
Not Rated
Confidential attendee list
Not Rated
Not Rated
Calendar integration
Not Rated
Record meetings / events
Not Rated
Slideshows
Not Rated
Event registration
Not Rated
Mobile Capabilities ()
Not Rated

Comments

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