Item: ON24
Rating: 8
Author: Verified User

Overall Satisfaction with ON24

Use Cases and Deployment Scope

Our company does a variety of digital marketing and web consulting across a variety of clients. The digital marketing department uses ON24 primarily for one client in the government sector, although we have used it on occasion for others. The main client's marketing strategy as a whole is inbound relying upon a constant stream of educational and thought leadership campaigns. ON24 allows us to create webinars rapidly using a repeatable process with consistent results; we have created around 80 since the beginning of the COVID-19 pandemic.

Pros and Cons

Pros

The audience tools allow customization that can suit each individual webinar's goals.
The data supported by the registration page are a value add for potential registrants.
The reporting is infinitely valuable in tracking leads and engagement, particularly across the bulk of webinars we do.

Cons

Our guest participants often have connection or usage issues. We have implemented a dry run policy to account for this, but sometimes it requires our IT team to support it.
The PowerPoint upload process is slow, can be confusing (why can the last file never be deleted?), and sometimes alters the design of the deck.
While we like that presenters are saved so their information and photo can be reused, there is no way to access that universal information to update it.

Return on Investment

A sizable portion of our contracted lead totals now correspond to webinar registrants.
We have drastically increased the requests for consultations by implementing ON24's built-in tools.
As a result of the increased requests, our leads also tend to complete the buyer's journey much more quickly (a period that previously took months/years can now be completed in one webinar).

Scalability

The limitations concerning licenses have been less than ideal for our company. We have a variety of departments (project managers, design, marketing, etc.) that complete different parts of the webinar as a whole, and not being able to have separate logins for these users without increasing our bill has been a problem in the past.

Alternatives Considered

Microsoft Teams and Vimeo

As mentioned in a previous question, ON24 handles standard webinars well and we will continue to use it for that. However, other features (multiple sessions, breakout rooms, higher numbers of speakers, etc.) are not supported, or not supported well, so we will likely continue to turn to competitors for those events.

Other Software Used

HubSpot CRM, Basecamp, Adobe PhotoShop, Adobe InDesign

Likelihood to Recommend

ON24 has done well for the standard webinars we produce- a low number of participants, a structured time, single topics, etc. However, it has not been as useful for atypical webinars - those with a high number of speakers, those with multiple panels or sessions in which the same registration page is desired, etc. In those cases we have had to consider other platforms.

ON24 Feature Ratings

Comments

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ON24 supports the basics but struggles with complexity