On24, powerful webinar experiences for brands everywhere
May 15, 2021

On24, powerful webinar experiences for brands everywhere

Dan Verghese | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use ON24 quite extensively for top-of-funnel brand awareness webinars every month, supported by our various product teams and product ambassadors, along with guests from industry. We also use it from time to time to inform our delivery partner network of forthcoming product updates.

Pros

  • Platform branding, the ability to fully brand the console and registration screens is powerful.
  • The engagement tools are very useful to drive attendee engagement.

Cons

  • Sometimes the background music does not cut out when the webinar starts.
  • More ability for the user to re-size the video player to their needs would be useful.
  • Generated leads to add to our e-marketing database.
  • Driven traffic to our website and increased engagement around new products.
The tool us well suited to high-volume webinars, additional users can be added in a straightforward manner.
We had previously used Webex and found it insufficient for large scale one to many webinars. We also evaluated GoToWebinar when we selected ON24.
It's great for branded, educational webinars aimed at the top or middle of funnel. We don't use it as a direct lead generation tool so cannot comment on it's efficacy there, although the feature set for lead gen looks impressive.

ON24 Feature Ratings

Virtual Event ()
Not Rated
7.5
Audience polling
8
Q&A
7
7.5
Branding options
9
Integration to Marketing Automation
6
8.0
Participant roles & permissions
7
Confidential attendee list
9
8.8
Calendar integration
9
Record meetings / events
9
Slideshows
8
Event registration
9
Mobile Capabilities ()
Not Rated

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