Marketo Review by Daily User
Updated August 20, 2019

Marketo Review by Daily User

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is currently used by corporate marketing as the only function. We use it to manage our lead database as well as host programs (events, lead nurturing and engagement, company email announcements, etc). We have it integrated with Salesforce CRM to connect with our sales teams as well as Good Data for our reporting purposes. For myself, I'm in Marketo daily -- whether it's looking at data, creating campaigns, or checking on past campaign performance.

Pros

  • Organization of marketing programs - the actual organization of marketing activities can be customized and fit to however best needed to your organization. I use the Marketing Activities tab every day and think it's very user-friendly.
  • Workspaces/partitions - this isn't something we use heavily, but I think it's a great way to keep your data and programs organized.
  • Integration with Salesforce CRM.

Cons

  • I think something to keep in mind is that Marketo has so many bells and whistles to it, that an org does not necessarily need to use all of them in order to make the best use of Marketo for their organization.
  • It's important to make sure everyone that uses it is trained properly in the tool and follows the same organizational structure - otherwise the tool can get messy.
  • I wish Marketo listened to their users more on product improvements. With Marketo Sky, they are promising a lot of features that many have been asking for for years so hopefully this helps and alleviates some need.
Personally, the only other similar products I've used have been Eloqua and MailChimp. MailChimp is good for small businesses, but not for a large enterprise that needs more than email campaigns (which is what I used it for). Eloqua is good for the enterprise, but I've found that Marketo is more user-friendly.
We've found that we prefer data reporting through GoodData than the Marketo tool. But it's all preference.

Adobe Marketo Engage Feature Ratings

8.9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
7.5
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
8
8.0
Calendaring
Not Rated
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.0
Dashboards
6
Standard reports
6
Custom reports
6
8.5
API
7
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Using Marketo

Comments

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