Great, easy to use tool
April 28, 2022

Great, easy to use tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We used Litmus as an inbox monitor tool and for analytics. We had a constant challenge on the length of the email which engagement analytics helped with. Providing clear stats to stakeholders on reading time helped us to improve overall engagement. Great tool and very easy to set up. Inbox rendering was also helpful to address any changes to ESPs rendering engines without a need to test everything manually.

Pros

  • inbox rendering
  • analytics
  • easy set up

Cons

  • would be good to have a scroll report for longer emails
  • refreshing tabs can be quite slow
  • better insight on email engagement
  • time saved on testing
  • spam report
I am not aware of anything else to what we had available - the inbox test. analytics, spam reports...

Do you think Litmus from Validity delivers good value for the price?

Not sure

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus from Validity go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus from Validity again?

Yes

Litmus is a great tool overall. I really liked using it and it gave me enough information to have difficult conversations with my stakeholders. Setting up a campaign can be done but a non-technical person. Even for the least experienced members of the marketing team, this should be a very easy tool to use

Litmus from Validity Feature Ratings

Email & Online Marketing
8.5
Mobile optimization
9
Email deliverability reporting
8
Reporting & Analytics
9.0
Standard reports
9
Custom reports
9
Pre-Send Testing
8.8
URL Validation
7
Link Tracking
8
Spam Testing
10
Email Previews
10

Comments

  • Becca Gage | TrustRadius Reviewer
    Becca Gage
    (Vendor Representative) commented 4 years ago
    Hi, That's great to hear that you were able to look to the read time data and adjust your campaigns resulting in more engagement. Keep up the great work and thanks for the feedback! --Becca Gage, Customer Marketing at Litmus

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