TrustRadius: an HG Insights company

Qualifio

Score8.9 out of 10

2 Reviews and Ratings

What is Qualifio?

Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify their digital audiences.

According to the vendor, Qualifio enables editorial, marketing, CRM and sales teams to build and publish a wide array of interactive contents, in record time and at a reduced cost, with no IT knowledge.

Qualifio integrates with other corporate IT tools such as CRM, CMS, emailing, Single Sign-On, Analytics, DMP or even payment systems.

Qualifio is well suited for media and brands with multiple brands and users. Along with an access to the online platform, it provides a highly responsive helpdesk, training and best practices workshops, as well as a Studio to build custom campaigns on behalf of clients.

Media

1 / 5

Top Performing Features

  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

    Category average: 6.9

  • Embedded CTAs

    Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

    Category average: 9

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 8.9

Areas for Improvement

  • Forms / Gated content

    Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

    Category average: 9.3

Easy to use, intuitive and efficient

Use Cases and Deployment Scope

We are using Qualifio to drive loyalty acquisition through simple games with a high potential to engage our audience, in addition to more traditional acquisition channels/partnerships with a loyalty acquisition objective.

Pros

  • User-friendly reporting dashboard
  • Intuitive campaign creation process
  • Great support from the customer success team
  • Multiple campaign (game) forms to choose from

Cons

  • Some terms in campaign creation template are very tech and might be difficult to understand for new users
  • It's quite difficult to edit look&feel of a campaign, it could be more intuitive

Most Important Features

  • Opportunity to create simple games like wheel of fortune or jackpot/instant win
  • Easy to copy and edit existing campaigns instead of creating new campaign from scratch

Return on Investment

  • Significant increase in loyalty acquisition
  • An important decrease in a global Cost per Acquisition
  • More diverse acquisition strategy

Other Software Used

Sprinklr Modern Marketing & Advertising, Sprinklr Modern Research