#1 most frequent
France
32.1%96 installations of 299
What is Qualifio?
Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify their digital audiences.
Categories & Use Cases
Media
1 / 5
Top Performing Features
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Category average: 6.9
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Category average: 9
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 8.9
Areas for Improvement
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Category average: 9.3
Who Buys & Uses Qualifio
#2 most frequent
Spain
16.7%50 installations of 299
#3 most frequent
Belgium
15.4%46 installations of 299
Easy to use, intuitive and efficient
Use Cases and Deployment Scope
We are using Qualifio to drive loyalty acquisition through simple games with a high potential to engage our audience, in addition to more traditional acquisition channels/partnerships with a loyalty acquisition objective.
Pros
- User-friendly reporting dashboard
- Intuitive campaign creation process
- Great support from the customer success team
- Multiple campaign (game) forms to choose from
Cons
- Some terms in campaign creation template are very tech and might be difficult to understand for new users
- It's quite difficult to edit look&feel of a campaign, it could be more intuitive
Most Important Features
- Opportunity to create simple games like wheel of fortune or jackpot/instant win
- Easy to copy and edit existing campaigns instead of creating new campaign from scratch
Return on Investment
- Significant increase in loyalty acquisition
- An important decrease in a global Cost per Acquisition
- More diverse acquisition strategy
Other Software Used
Sprinklr Modern Marketing & Advertising, Sprinklr Modern Research
