Item: Litmus from Validity
Rating: 9
Author: Verified User

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

Our team has been using Litmus for several years now, and I didn't know of its existence when I originally joined the company. We use it in our Campaign Team that mainly does email marketing. Before each send, we run a spam test on our emails to make sure our bounce rate is as low as possible. The checklist function is a big plus, where you can check how your email looks in all browsers, email clients and across all devices. Integration is Salesforce Marketing Cloud is available but is quite pricy. That's the only downside I see for now. Litmus helped us hugely by showing us how our mails look in Dark Mode, which is getting increasingly popular amongst our readers. This is something our team didn't consider yet but was well worth looking at!

Pros and Cons

Pros

Spam testing
Compare mails across browsers, email clients, and devices
Easy: Set up a Litmus address, send your mail to that address, and test away!
Tips on improving mail for Outlook
Tips on preparing for Dark Mode

Cons

Price of Salesforce integration
Only possible to compare one email in 2 different versions - I would like to compare four at once.

Return on Investment

Team has to spend less time testing each other's emails
Shorter review cycles
Taking every client's mailing environment into account

Alternatives Considered

I have not used any other tools yet. I am not the decision maker of the software we use in our team.

Other Software Used

Salesforce Marketing Cloud Email Studio, KNIME Analytics Platform, FileZilla

Likelihood to Recommend

Before testing our emails internally in our team, we use Litmus to do the first check. This helps us fix bugs that we should have seen ourselves in the first place, and helps us grasp an understanding of what email client-specific bugs we need to fix. In general, it helps us save a lot of time (team members spend less time reporting bugs to each other). For optimal time saving, Salesforce integration would come in handy, but this is a bit too expensive!

Make sure to use Litmus when you have some time. It can take a while to download all preview images and it takes some time to take a good look at all of the different email versions in all browsers/email clients/devices. Litmus is a great tool, but you need to take the time to use it optimally. For quick sends (e.g. within a few hours), it's less optimal.

Litmus from Validity Feature Ratings

Comments

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Makes our emails look great for all of our users!