Simple Automation that brings results

We use Groove on our team to automate our sales outreach. We create many different flows or cadences depending on what industries we are reaching out to. We used to send emails one by one which would take up hours of our time each day that we could have spent doing prospecting or cold calling. Our team also uses AB testing to see which of our subject lines are performing best. Groove also lets us see if attaching documents to our outreach either hurts or helps get a response from a potential client. In realtime, Groove displays on its home page if and when prospects are opening our emails in real-time. This lets us know a few things. If our client clicked on any links we sent, if the employee is continuing to review our email, and overall just if they are interested in what we are looking to offer them. Within Groove there is an analytics tab as well. This lets me see how my reps are competing against the reps on other teams we have across other departments. Each week - we are able to send out weekly metrics so each team member does not have to keep an eye on their productivity on their own.