Item: EZ Texting
Rating: 10
Author: Joe White

Overall Satisfaction with EZ Texting

Use Cases and Deployment Scope

We use EZ Texting to connect Black voters with the information and issues that are more important to them. We broadcast to our subscribers across our 12 states to provide state-unique messaging to promote civic engagement and organization. It helps us meet our people where they are in the real world, which is usually on their cellphones.

Pros and Cons

Pros

Reports and analytics because they are clear and actionable.
Easy to use interface that is easy to navigate.

Cons

Mobile app needs to operate more like the website in terms of functionality.
Text flow responses should be easier to navigate for brands who want to respond.

Return on Investment

More subscribers.
More engaged subscribers.

Support Rating

It can be sometimes difficult to reach customer service when you have a rapid or urgent need, but when you do they are super friendly and beyond helpful.

Alternatives Considered

Twilio and Spoke

EZ Texting is very different. It provides broadcast text messaging while the others provide P2P text flows. They could all learn from each other.

Likelihood to Recommend

In terms of broadcast texting, in my view it's the gold standard went it comes to functionality, practicality, and usability. This is appropriate for nearly every sector of business, government, non-profit, and education. Broadcast text in the non-profit world is good to keep people updated, but because it doesn't have similar texting flows like P2P platforms, it makes having impactful conversations more tedious.

Comments

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EZ- Texting should be an easy decision... YES!