#1 most frequent
United States of America
49.8%8,114 installations of 16,302
What is Zapier?
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
Categories & Use Cases
Videos
Top Performing Features
Pre-built connectors
Pre-built, tested connectors to a wide variety of applications such as ERP, CRM, HCM, Marketing Automation, etc.
Category average: 8.3
Data security features
Data security features include rights management, LDAP integration, password encryption, etc.
Category average: 7.8
Data quality services
Software includes capability to perform data profiling, deduplication, cleansing etc.
Category average: 7.9
Areas for Improvement
Support for real-time and batch integration
Software supports both real-time and batch integrations
Category average: 7.6
Monitoring console
Central console for monitoring resource utilization, system health, ability to start and stop processes, etc.
Category average: 7.5
Connector modification
Provision for modification of pre-built connectors to suit specific environments
Category average: 7.5
Who Buys & Uses Zapier
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
5.6%916 installations of 16,302
#3 most frequent
Canada
5.6%905 installations of 16,302
Robust Automation Solution
Use Cases and Deployment Scope
We use Zapier to automate workflows related to customer data across different platforms. It enables us to capture user data from various applications and centralize the data for stakeholders who may not have access to the source app. The goal being to eventually build a central customer health score, but we're starting small with individual elements.
Pros
- No code Zap builder - You don't have to understand APIs to retrieve and send data where you need it
- Suggested data - within the builder, Zapier recommend data elements that would complement the triggers/actions you have.
- Tooltips - Zapier has great tooltips and explanations for everything (triggers, actions, specific data fields) that really help you understand what you're building and if will help you achieve your goal
- Configure/Testing process - each Zap step has a built in testing process to ensure the Zap will work before you finish the whole thing. You don't have to worry about building the whole flow only to realize you missed a critical step that completely messes up the whole thing
Cons
- Although the Zap testing is built into each step, I find it inconvenient to test individual actions once the Zap is published. If I know the issue is in action 8 or 15 and need to test the flow with a new trigger record, I have to start at the top with a new record and manually all the steps up to that point. Maybe it already exists, but I would love to select a new test record and automatically perform selected steps all at once, (i.e. actions 1-8 in one click).
Return on Investment
- With one Zap I easily save an hour of work each day, enabling me to take of more nuanced challenges that don't have a regular flow. The more successful Zaps you build, the more potential savings. It's amazing to think about.
Usability
Alternatives Considered
Microsoft Power Automate
Zapier ZAPs
Use Cases and Deployment Scope
In our org Zapier is used to automate our workflow which involves multiple departments various tools. It's save lot of time and maintain the workflow and streamlining the process gives effective results in Onboarding, Off boarding tasks. Event based driven architecture, Reduce the manual effort. Maintains the history of workflows for Troubleshooting.
Pros
- Workflow maintaining
- Integration with multiple tools
- Logging
Cons
- Handling some complex Logic (Loops and Branchs)extend the workflow time
Return on Investment
- Automation of repetitive tasks
- Eliminated manual data entry between our Order flow and Onboarding Task
- Integrating with various tools used in our Environment
Usability
Other Software Used
PagerDuty
Zapier rocks.
Use Cases and Deployment Scope
Zapier helps me develop more complex workflows involving different apps. I build most of the solutions using No-Code tools, and Zapier is a great companion on this journey. Its ease of use makes it accessible to everyone regardless of their technical background. It is truly for all!
Pros
- Integrating different apps.
- Very clean and easy to use UX.
- Makes workflow thinking intuitive.
Cons
- Pricing can get complicated.
- Establishing different scenarios for your workflows.
- Improve AI functionalities.
Return on Investment
- I could save almost 30% of my team time by using Zapier on recurring tasks.
Usability
Alternatives Considered
Softr and Airtable
Other Software Used
Softr, Airtable, CURSOR-CRM
Time saver!
Use Cases and Deployment Scope
In our organization, Zapier has been an absolute lifesaver. We use it to automate repetitive tasks and ensure all our apps talk to each other without manual effort. Before Zapier, many of our workflows were disconnected, and we spent too much time moving data from one tool to another. Anytime someone fills out a form on our website—whether it’s Google Forms or Typeform—Zapier automatically takes that data and sends it straight to our CRM. We don’t have to manually input anything anymore, which means we never miss a lead, and it’s instant. Plus, we’ve set up Zaps that send out follow-up emails right away, which saves us a ton of time on outreach. Overall, Zapier handles a lot of the tedious stuff, like data entry and notifications, so that we can focus on the bigger picture. It's seriously saved me hours of work each week, reducing the chances of human error, which is huge for us. I advocate for "work smarter, not harder," and Zapier makes that possible.
Pros
- Connecting multiple applications.
- Simple and easy to use.
- Lots of options for automation.
- Helpful customer support.
Cons
- Integrations with Wix.
- Additional pricing tiers.
Return on Investment
- Collected hundreds of leads.
- Saves dozens of abandoned cart sales.
- Helped repurpose existing content to speed up processes.
Usability
Other Software Used
Systeme.io, Wix
The Automation Tool
Use Cases and Deployment Scope
We enjoy using Zapier for most of our API connections, both internal and external. The automation and workflows work instantly are quite intuitive to understand even by employees that are not IT related or tech savy. We integrate market specific tools as well as our global suite via it and have data flowing and interactions going between all systems via Zapier. Zapping works perfectly even for advanced processes that require certain layers, filters, and steps.
Pros
- API
- Workflows
- Integrations
- Flexibility of setup
Cons
- Support
- Chat
Return on Investment
- Cheaper and Proper Integrations
- Real time consumption tracking
- Reporting on usage and cost saving
Usability
Other Software Used
Zoho Analytics