Wishpond Propel IQ

Score1.2 out of 10

15 Reviews and Ratings

What is Wishpond Propel IQ?

Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity.

Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email Marketing, Lead Management, Lead Scoring, and Lead Profiles.

The vendor says with over 20 integrations with various email marketing and CRM platforms, Wishpond is a powerful tool for any online marketing strategy. Wishpond is focused on small and medium-sized businesses who want to use online marketing to gather qualified leads for their business growth.

Categories & Use Cases

Media

Mobile-responsive Landing Pages, optimized with A/B split tests.

Leads Insights - Displays their website activity, emails they’ve opened, etc.

Personalized emails to Leads based on their activity and personal detail.

1 / 5

Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 6.6
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 6.4
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 6

Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 6
Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 4.5
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 5.1

Shelly Kramer View profile

owner in Corporate at Pearls and Shells LLC - Shelly Perlman Creative Studios (1-10 employees employees)

Use Cases and Deployment Scope

I paid for a year's worth of service on the premise that if the design didn't fit, we would get a refund. I tried to play nice and gave several chances, only to be shunned.

1) Low-level design work - they kept coming back with the same concept, just changing a thing here and there. In my opinion, I could have literally paid a high schooler to do a better job.

2). Before I paid, my website was "PERFECT." After paying for months of SEO and email marketing services, I was told that they can't deliver due to my site being on word-press. They offered to re-design my site. I said no and asked for my money back - they said NO! In my opinion, they are dishonest, I would never recommend working with them.

Pros

In my opinion, nothing

Cons

In my opinion, design
In my opinion, service
In my opinion, honesty

Return on Investment

In my experience, I've lost time
In my experience, I've lost money
In my experience, I've lost faith

José Ricardo Pacheco Vieyra

Growth Manager in Marketing at Raw Apothecary MX (11-50 employees employees)

Pros

Create landing pages.
Create pop ups with smart behaviors.
Sending marketing campaigns.
Smart flows.

Cons

Integration with apps (shopify specially).
Constant bugs
Creating discount coupons for each person.
More personalization inside the marketing campaigns.

Return on Investment

Our ROI improve significantly.
The acquisition was better.
The LVT of our clients increased.

Alternatives Considered

Klaviyo

Other Software Used

Klaviyo, Shopify

Verified User

Consultant in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

Over-promised and under-delivered. I spent over $8k and the team didn't produce one customer call, not one. We operate in a mature market and to say the team overpromised is an understatement. Run don't walk from this company.

Pros

analytics

Cons

delivering on promises
working to ensure successful business outcome
willingness to provide financial flexibilty when service isn't working

Return on Investment

loss of revenue
time lost

Verified User

Executive (1-10 employees employees)

Use Cases and Deployment Scope

As a busy businessowner I trusted Wishpond to run my SEO, Google and Meta advertising, and create/implement a marketing plan to grow my business. As part of this they were to create advertising campaigns, advise me on ways to increase traffic, and monitor and provide reporting on how these were going while suggesting tweaks to make them more efficient.

Cons

They added keywords to campaigns we'd specifically said not to.
They should tweak campaigns with a 0.06 ROAS.
They should provide the services that are promised.

Return on Investment

Wishpond has achieved a 0.06 ROAS in Google Adwords.
Wispond has lost me thousands of dollars in ad spend and 'management' of the campaigns.
Trying to deal with Wishpond has taken me away from doing the normal day-to-day activities.
There is no area that using Wishpond has not been incredibly negative, despite my trying to sort things out numerous times.

Alternatives Considered

MailerLite

Other Software Used

WooCommerce, MailerLite, Stackby

Alison Walkley View profile

Digital Marketing Manager in Marketing at A.J. Walkley (201-500 employees employees)

Pros

Wishpond tracks lead very well, so I could see where certain users were coming from, which benefited Marketing to know where to put our budget.
Wishpond had an easy-to-use interface, making contest set-up simple for myself and any of my team members who were utilizing it.
Wishpond had a great Customer Service team! I could go in and send a message with a concern, knowing I would get a response within an hour or two.

Cons

Wishpond charges by lead, so if we went over a certain about of leads attained, we could no longer access more unless we spent more with them.
As a separate platform, we had to purchase another social media platform for scheduling along with Wishpond, which squeezed our budget.
We would have liked to see more types of contest options and templates to use.

Return on Investment

We saw a high ROI in terms of new followers on our Facebook pages as a result of the contests we ran, going up by an average of 100 followers per contest.
We also saw more followers on our other social platforms while contests were running, with an average of 25 additional followers on our Instagram and Twitter accounts that could be tied to the contests.
Finally, we also saw an uptick in tickets purchased for the next event around our contests, going up an average of 5%.

Alternatives Considered

AgoraPulse

Other Software Used

AgoraPulse, Constant Contact, Pardot

HubSpot Marketing Hub

Keap

Leadpages

Wishpond Propel IQ

What is Wishpond Propel IQ?

Categories & Use Cases

Media

Key Features

Top Performing Features

Email deliverability reporting

List management

Standard reports

Areas for Improvement

Customizability

Integration with Salesforce.com

Triggered drip sequences

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Use Cases and Deployment Scope

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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