Yay to Whitespark!
Use Cases and Deployment Scope
Whitespark Local Citation Finder allows our organization to monitor our client's information on 3rd party listing sites to ensure consumers are finding accurate information when looking for a service that one of our clients provides. It is important for online marketing to continuously monitor citations because there are so many out there and a lot of the time information that you may think is accurate will revert. The Whitespark Local Citation Finder gives you the opportunity to quickly access important listing sites for all of our clients.
Pros
- The information within the finder is very accurate, which eliminates us having to dig through the internet for citations.
- The reports are automated for you, so there's no extra work on the user's end.
Cons
- One small improvement I'd recommend is creating the ability to connect to 3rd party platforms, such as Google Data Studio
Return on Investment
- The positive ROI has been seen through our client's renewal %. Since we are able to provide accurate reporting, they trust the work that is presented to them more than not.
Alternatives Considered
BrightLocal




