TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightLocal

    Score10 out of 10
    N/ABrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

    $39

    per month

    Whitespark Local Citation Finder

    Score10 out of 10
    N/AThe Local Citation Finder is a local SEO tools for tracking the performance of a business’s online citations. It reveals what listings competitors have that the business is missing, uncovers new opportunities, and helps users take control of citations. The Local Citation Finder aims tomake it easy to manage and grow citations, which the vendor states builds authority, establishes trust, and improves an online presence. Find and track all citations. Identify the…

    $39

    per month

    Pricing
    BrightLocalWhitespark Local Citation Finder
    Editions & Modules
    Track Plan
    $39
    per month
    Manage Plan
    $49
    per month
    Grow Plan
    $59
    per month
    Small Business
    $39.00
    per month
    Specialist
    $49.00
    per month
    Agency
    $59.00
    per month
    Enterprise
    $149.00
    per month
    Offerings
    Pricing Offerings
    BrightLocalWhitespark Local Citation Finder
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.Save ~20% by paying for your subscription in full with our yearly billing option.
    More Pricing Information
    Community Pulse
    BrightLocalWhitespark Local Citation Finder
    Considered Both Products
    BrightLocal
    No answer on this topic
    Whitespark
    Chose Whitespark Local Citation Finder
    We have used BrightLocal in the past, which was a great platform. The biggest difference between Whitespark and BrightLocal is its usability. BrightLocal can be difficult to navigate, while Whitespark is much more straightforward and easily navigatable. Within our large …
    Incentivized
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    No answers on this topic
    Features
    BrightLocalWhitespark Local Citation Finder
    SEO
    Comparison of SEO features of BrightLocal and Whitespark Local Citation Finder
    Feature
    BrightLocal
    6.7
    12 Ratings
    14% below category average
    Whitespark Local Citation Finder
    -
    Ratings
    Keyword analysis7.08 Ratings00 Ratings
    Backlink management4.05 Ratings00 Ratings
    SERP ranking tracking7.711 Ratings00 Ratings
    Page grader7.52 Ratings00 Ratings
    Competitive analysis7.611 Ratings00 Ratings
    Site audit / diagnostics9.98 Ratings00 Ratings
    Site recommendations6.64 Ratings00 Ratings
    Task management3.56 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightLocal and Whitespark Local Citation Finder
    Feature
    BrightLocal
    8.6
    13 Ratings
    12% above category average
    Whitespark Local Citation Finder
    -
    Ratings
    Local SEO8.613 Ratings00 Ratings
    Social SEO7.96 Ratings00 Ratings
    Mobile SEO10.04 Ratings00 Ratings
    Global SEO7.72 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightLocal and Whitespark Local Citation Finder
    Feature
    BrightLocal
    9.2
    11 Ratings
    8% above category average
    Whitespark Local Citation Finder
    -
    Ratings
    Multi-domain support8.59 Ratings00 Ratings
    Integration with web analytics tools9.910 Ratings00 Ratings
    Best Alternatives
    BrightLocalWhitespark Local Citation Finder
    Small Businesses
    Nozzle
    Score10 out of 10
    Google Business Profile
    Score8.6 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Google Business Profile
    Score8.6 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrightLocalWhitespark Local Citation Finder
    Likelihood to Recommend
    8.6
    (14 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BrightLocalWhitespark Local Citation Finder
    Likelihood to Recommend
    BrightLocal
    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Incentivized
    Read full review
    Whitespark
    We have a client base within our organization of about ~5,000, so it can be difficult to keep track of all of their marketing status/standings. The Whitespark Local Citation Finder removes the aspect of human error and ensures that we are providing fast, reliable results for thousands of our clients. Being able to see our competitor's citation summary is a large advantage, not other products such as this provides.
    Incentivized
    Read full review
    Pros
    BrightLocal
    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Incentivized
    Read full review
    Whitespark
    • The information within the finder is very accurate, which eliminates us having to dig through the internet for citations.
    • The reports are automated for you, so there's no extra work on the user's end.
    Incentivized
    Read full review
    Cons
    BrightLocal
    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Incentivized
    Read full review
    Whitespark
    • One small improvement I'd recommend is creating the ability to connect to 3rd party platforms, such as Google Data Studio
    Incentivized
    Read full review
    Support Rating
    BrightLocal
    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Incentivized
    Read full review
    Whitespark
    No answers on this topic
    Alternatives Considered
    BrightLocal
    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review
    Whitespark
    We have used BrightLocal in the past, which was a great platform. The biggest difference between Whitespark and BrightLocal is its usability. BrightLocal can be difficult to navigate, while Whitespark is much more straightforward and easily navigatable. Within our large organization, we also use the Whitespark Rank Tracker, so being able to utilize multiple Whitespark products streamlines a lot of our processes.
    Incentivized
    Read full review
    Return on Investment
    BrightLocal
    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Incentivized
    Read full review
    Whitespark
    • The positive ROI has been seen through our client's renewal %. Since we are able to provide accurate reporting, they trust the work that is presented to them more than not.
    Incentivized
    Read full review
    ScreenShots

    BrightLocal Screenshots

    Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

    Whitespark Local Citation Finder Screenshots

    Screenshot of Campaign Overview - Set up a campaign for each of your business locations to track your citations across the web, see which competitors rank for your target keywords, and discover new citation opportunities.Screenshot of Campaign Setup - Quickly set your business up, add your top 5 most important keywords, and unleash the power of the Local Citation Finder.Screenshot of Opportunities - The Local Citation Finder identifies all the citations for your top ranked competition and compares them against the citations you already have to reveal the exact citation opportunities you’re missing out on. A single search uncovers hundreds of opportunities that you can get to improve your local search rankings.Screenshot of Filters (Verified Listing Submission) - Results are automatically sorted by “submittability”, so you can go straight to the sites that will let you quickly and easily submit your business to get a new citation and link for your business.Screenshot of Competitor Comparison - See  who are your top competitors, and uncover new listing opportunities. Add more competitors, filter results by a specific keyword, or export your data to CSV or PDF.