SOCi vs. Whitespark Local Citation Finder

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SOCi
Score 8.4 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
Whitespark Local Citation Finder
Score 10.0 out of 10
N/A
The Local Citation Finder is a local SEO tools for tracking the performance of a business’s online citations. It reveals what listings competitors have that the business is missing, uncovers new opportunities, and helps users take control of citations. The Local Citation Finder aims tomake it easy to manage and grow citations, which the vendor states builds authority, establishes trust, and improves an online presence. Find and track all citations. Identify the…
$39
per month
Pricing
SOCiWhitespark Local Citation Finder
Editions & Modules
No answers on this topic
Small Business
$39.00
per month
Specialist
$49.00
per month
Agency
$59.00
per month
Enterprise
$149.00
per month
Offerings
Pricing Offerings
SOCiWhitespark Local Citation Finder
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSave ~20% by paying for your subscription in full with our yearly billing option.
More Pricing Information
Community Pulse
SOCiWhitespark Local Citation Finder
Best Alternatives
SOCiWhitespark Local Citation Finder
Small Businesses
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Medium-sized Companies
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
SOCiWhitespark Local Citation Finder
Likelihood to Recommend
8.4
(8 ratings)
10.0
(1 ratings)
Usability
8.2
(5 ratings)
-
(0 ratings)
Support Rating
10.0
(4 ratings)
-
(0 ratings)
User Testimonials
SOCiWhitespark Local Citation Finder
Likelihood to Recommend
SOCi, Inc
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
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Whitespark
We have a client base within our organization of about ~5,000, so it can be difficult to keep track of all of their marketing status/standings. The Whitespark Local Citation Finder removes the aspect of human error and ensures that we are providing fast, reliable results for thousands of our clients. Being able to see our competitor's citation summary is a large advantage, not other products such as this provides.
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Pros
SOCi, Inc
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
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Whitespark
  • The information within the finder is very accurate, which eliminates us having to dig through the internet for citations.
  • The reports are automated for you, so there's no extra work on the user's end.
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Cons
SOCi, Inc
  • Their analytics are sub-par to other tools that I use.
  • Their website can be a little clunky until you learn to navigate it.
  • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
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Whitespark
  • One small improvement I'd recommend is creating the ability to connect to 3rd party platforms, such as Google Data Studio
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Usability
SOCi, Inc
There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
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Whitespark
No answers on this topic
Support Rating
SOCi, Inc
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
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Whitespark
No answers on this topic
Alternatives Considered
SOCi, Inc
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
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Whitespark
We have used BrightLocal in the past, which was a great platform. The biggest difference between Whitespark and BrightLocal is its usability. BrightLocal can be difficult to navigate, while Whitespark is much more straightforward and easily navigatable. Within our large organization, we also use the Whitespark Rank Tracker, so being able to utilize multiple Whitespark products streamlines a lot of our processes.
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Return on Investment
SOCi, Inc
  • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
  • It is a affordable local marketing software.
  • It has reliable and efficient support.
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Whitespark
  • The positive ROI has been seen through our client's renewal %. Since we are able to provide accurate reporting, they trust the work that is presented to them more than not.
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ScreenShots

Whitespark Local Citation Finder Screenshots

Screenshot of Campaign Overview - Set up a campaign for each of your business locations to track your citations across the web, see which competitors rank for your target keywords, and discover new citation opportunities.Screenshot of Campaign Setup - Quickly set your business up, add your top 5 most important keywords, and unleash the power of the Local Citation Finder.Screenshot of Opportunities - The Local Citation Finder identifies all the citations for your top ranked competition and compares them against the citations you already have to reveal the exact citation opportunities you’re missing out on. A single search uncovers hundreds of opportunities that you can get to improve your local search rankings.Screenshot of Filters (Verified Listing Submission) - Results are automatically sorted by “submittability”, so you can go straight to the sites that will let you quickly and easily submit your business to get a new citation and link for your business.Screenshot of Competitor Comparison - See  who are your top competitors, and uncover new listing opportunities. Add more competitors, filter results by a specific keyword, or export your data to CSV or PDF.