VisitorTrack

• ROI for marketing campaigns
• ROI for sales efforts to gauge how people evaluate us during decision making

Salesforce Commerce Cloud, ECI e-automate, ECI FMAudit

• In our case, we make our money back every month and more.
• But don't misunderstand me, not all of our marketing lists generated from folks who stop by have been successful. Nobody can do that.

LinkedIn Marketing Solutions

Microsoft Office 2016, Slack, Snagit

• The number of leads to our Sales force has increased since implementing the program.
• Lead conversion is seamless.
• Prospects who are contacted from a lead appreciate the fact that we can give them the meat and potatoes so to speak. It saves a lot of valuable time for both the client and the sales department.

• VisitorTrack gives us the gift of awareness - which organization, what pages, what sequence, and when, with access to contacts (which can be filtered). We don't have to wait for someone to fill out a Contact Us form anymore. We can usually find a relevant human that visited our site before they have time to get up and use the bathroom. Thanks to VisitorTrack, our quantity of leads has probably exploded by 100 fold.
• Our sales team members save a lot of time by making smart targeted calls instead of using junky lists sold by list hawkers.
• We've been able to improve customer service as well because we can tell when our current customers are visiting our site, what they are looking at, and which product updates they are downloading. When we ask customers to visit a page or get content, our team can verify that the customer cooperated and orchestrate next steps.

Google Analytics and VisiStat

• Ability to identify some key search terms used and make sure they have a presence on our web site
• Ability to see when new prospects visit our site so we can time follow ups accordingly
• Ability to set triggers on high value prospects which helps save time (I am a one man team)