LeadLander vs. VisitorTrack

Lead Lander is great for an organization that is trying to get a better handle on who is visiting their website. Not just the website in general but you can look to see who is visiting each page within a site. This is beneficial when using the data to make digital marketing decisions, especially PPC.

Incentivized

For any entity that cares about efficiency and accuracy for marketing, VisitorTrack is a low-cost solution that can easily narrow down your sales funnel by channeling sales efforts into more serious prospects who visited your site after a campaign.

Incentivized

• The dashboard is very nice. I love that it is the first thing you see when you log in.
• For us, being able to leave notes on organizations is key. That way we know the last time they looked at our information, who contacted the organization and what the conversation entailed. There is never any question of what has happened in the past.
• I also really enjoy being able to do Lead Scoring. This makes it super easy for the field especially to see who is accessing the pages most important to them. The fact that the colors display in the daily email alerts is really beneficial.

Incentivized

• Responds to the needs of users, both in case-by-case basis and by integrating feedback into future improvements
• Great sales team
• Responds quickly and personally

• We were not aware of the ability to sync with SalesForce and/or LinkedIn with our initial deployment of the product. With more hands on training and even online courses available, Leadlander could increase and accelerate usage of their product

• Only complaint is having to log in on every visit as opposed to being recognized when I visit, but it is a minor issue

Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.

Incentivized

VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.

Incentivized

We use a number of other prospecting tools, but none that scrape website attendance information.

Incentivized

We use Google Analytics to get site statistics and page flows, but detail is insufficient and you certainly won't get contact records from Google. At the end of our first year with VisitorTrack, we evaluated VisiStat in a side-by-side bakeoff. VisiStat can get very expensive quickly if you need to procure contact records for your site visitors. Based on our consumption of contact data from VisitorTrack, I estimated we'd pay twice as much or more for VisiStat... and we liked VisitorTrack's reporting capability better, and VisitorTrack offered us a renewal discount, so staying with VisitorTrack was really a no brainer.

• We have won many new customers that visited our website but didn't request a demonstration. Therefore, the return is at least two or three customers a year.
• I often chase after business that is not a good fit for our product. Many companies are too small or use the wrong platform for our solution.
• Frequently, we receive prospective leads that can't be identified.
• It's a great way to come up with new companies that perhaps you didn't think about as leads.

Incentivized

• In our case, we make our money back every month and more.
• But don't misunderstand me, not all of our marketing lists generated from folks who stop by have been successful. Nobody can do that.

Incentivized