#1 most frequent
United States of America
21.4%5,102 installations of 23,805
What is Everest (Return Path + 250ok)?
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs.
Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.
Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.
Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.
Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.
Categories & Use Cases
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Screenshot of Inbox Placement Understand inbox placement rates by mailbox provider.
Top Performing Features
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.6
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Inbox Display
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
Category average: 8.3
Areas for Improvement
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2
Custom reports
Users can create custom reports.
Category average: 7.4
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Who Buys & Uses Everest (Return Path + 250ok)
#2 most frequent
India
7.8%1,853 installations of 23,805
#3 most frequent
Germany
7.0%1,670 installations of 23,805
Everest (Return Path + 250ok) is the best for the mid-market to enterprise segment
Use Cases and Deployment Scope
We use Everest (Return Path + 250ok) within our organization to focus on upping deliverability, cleaning up our lists and sender reputation, and becoming more familiar with how our emails are performing within individual email inboxes and email providers. We also use the platform to test out our email design and what is working/not working and what could be flagged as a spam issue.
Pros
- List validation
- Design testing
- Inbox placement
Cons
- Onboarding process with reps
- Upstart timeline for new customer
- Clearer instruction for each module
Return on Investment
- Better deliverability
- Cleaner lists
- Fewer spam traps
Alternatives Considered
Litmus
An important tool for any marketing automation strategy
Pros
- IP reputation insights
- Consulting and advice
- Inbox placement insights
Cons
- Using more of their tools.
Return on Investment
- Clear insight into inbox placement.
- Visibility on individual ESP reactions and reputations.
- Reduction in negative stats such as Microsoft SRD.
- Clean, secure and reputable IP strength across the board.
In-depth and at a glance, Everest has all of the data you could ever need
Pros
- In-depth data on user engagement with email campaigns
- Spam and design testing for a huge number of email clients
- Detailed deliverability tracking and support
Cons
- Slow and somewhat sticky migration progress
Return on Investment
- A consistent platform to track our deliverability and performance
250ok is a must for those who care about email deliverability
Pros
- Inbox Placement measurement
- Deliverability by domain
- Clues as to possible causes of deliverability issues
Cons
- There's some data that their sister company ReturnPath has that they're missing
Return on Investment
- Increases the ease to identify deliverability issues
- Helps save time resolving problems
- Easy alerting to raise awareness of what's going on
Alternatives Considered
Return Path
My Return Path Review
Pros
- Sender certification
- Inbox monitoring
- ISP remediation
Cons
- ESP integration
- Customer reporting
Return on Investment
- Increased inbox placement
- IP optimization
- Increased OR/CTR
