Everest (Return Path + 250ok) Reviews & Insights

Score10 out of 10

51 Reviews and Ratings

Community insights

TrustRadius Insights for Everest (Return Path + 250ok) are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Valuable IP reputation insights: Several users have found the IP reputation insights provided by Return Path to be valuable. They appreciate the consulting and advice offered, as well as the individualized attention given to understand their products and services.

Convenient integration with Exact Target: Many users like that Return Path is embedded in their instance of Exact Target, allowing them to review their entire email program without needing to use a separate tool. This convenience is seen as a positive aspect.

Useful inbox placement insights: A number of users find the inbox placement insights provided by Return Path to be useful. They appreciate the data that informs them about their inbox placements, spam, missing emails, and complaints. This information is seen as valuable in determining their progress.

Reviews

27 Reviews

Ok software torched by terrible sales practice

Rating: 1 out of 10

April 28, 2022

Use Cases and Deployment Scope

Pieces of the product are good, some are ok and some are underwhelming. The Everest suite is a roll-up of several email SAAS firms into one new home, we used some but not all before. First-year of the new company was fine, with reasonable pricing and apparent terms. However, we didn't notice hidden in a linked doc in small print a 60-day notice clause. When they got in touch to renew 45 days before the contract ended (as had happened for the previous 5 years) we asked to shrink our service. This is not allowed under the terms unless you cancel 60 days before the end and then renew afresh. So we were forced to renew as the previous year, the end of a 6-year relationship and terrible CS. Don't use these guys, they are sharky at the extreme and not apologetic about it. They are clearly maximizing the bottom line by getting ready for some form of exit event. We have handed in our notice (365 days ahead now) and won't be using these again ever.

Pros

Email Validation
Having the only Hotmail certification program

Cons

Acting a partner
Clear contract terms

Likelihood to Recommend

Email certification works on Micorosft base email validation, with the world moving to Gmail it's simply less useful.

Verified User

C-Level Executive in Corporate (11-50 employees)

Vetted Review

6 years of experience

The biggest name in email deliverability

Rating: 10 out of 10

January 26, 2022

Use Cases and Deployment Scope

We use Everest Return Path at ShopStyle to monitor email deliverability of our daily sale alerts and marketing newsletters. It is an essential part of our email program as it helps us ensure our emails do not get marked as spam by the various ESPs. We experience send/deliverability issues relatively frequently with Microsoft (Hotmail, Outlook), and Return Path helps us identify these issues and remedy them by optimizing our emails and sending IP addresses to improve our email campaigns.

Pros

Ensure deliverability
Optimize inbox placement
Measure email campaign performance

Cons

Pricier than the smaller providers out there.
A/B testing functionality works OK but not great.
Issues with dynamically generated email content.

Likelihood to Recommend

Everest Return Path is essential to any email marketing program (for both marketers and engineers alike). Everest Return Path is one of the most well known and recognized names in the email deliverability space, so reputation is not a question. The product offering/features are robust - however this may be a drawback for smaller companies who want to implement and/or integrate Return Path with other marketing tools (e.g. Salesforce, SendGrid).

Verified User

Manager in Marketing (1-10 employees)

Vetted Review

5 years of experience

Everest (Return Path + 250ok) is the best for the mid-market to enterprise segment

Rating: 9 out of 10

Incentivized

January 20, 2022

Use Cases and Deployment Scope

We use Everest (Return Path + 250ok) within our organization to focus on upping deliverability, cleaning up our lists and sender reputation, and becoming more familiar with how our emails are performing within individual email inboxes and email providers. We also use the platform to test out our email design and what is working/not working and what could be flagged as a spam issue.

Pros

List validation
Design testing
Inbox placement

Cons

Onboarding process with reps
Upstart timeline for new customer
Clearer instruction for each module

Likelihood to Recommend

Everest (Return Path + 250ok) is well suited for companies leveraging a marketing automation platform and is in the mid-market to enterprise segment. Everest (Return Path + 250ok) is not suitable, or really ideal, for smaller companies with database sizes less than 50k-100k that are not in the mid-market to the enterprise segment.

Akande Davis

Growth Marketing Strategist in Marketing at Digital Pew (1001-5000 employees)

Vetted Review

1 year of experience

View profile

In-depth and at a glance, Everest has all of the data you could ever need

Rating: 9 out of 10

September 18, 2021

Use Cases and Deployment Scope

We are currently using Everest to manage our email deliverability and expand the audiences that we contact daily. By doing so, we're able to maximize the number of folks we can mobilize to vote for Democrats or donate to help elect more Democrats. Ahead of the 2020 election, we also used Return Path to implement a successful customer reactivation program to bring folks back into the fold ahead of a very important moment for our organization.

Pros

In-depth data on user engagement with email campaigns
Spam and design testing for a huge number of email clients
Detailed deliverability tracking and support

Cons

Slow and somewhat sticky migration progress

Likelihood to Recommend

There is so much good, digestible data in Everest! We loved using Return Path's dashboards to get a quick gut check of how our programs are performing day-to-day -- but migrating to Everest has allowed us to get an even more in-depth analysis on our sends when needed. We've used the tool for everything from tracking our Gmail deliverability to testing new wrappers and designs to make sure our emails won't land in spam. I could not say enough good things about this platform.

Jessica Porter

Email and SMS Director in Manufacturing at Democratic National Committee (51-200 employees)

Vetted Review

2 years of experience

An important tool for any marketing automation strategy

Rating: 10 out of 10

June 27, 2021

Use Cases and Deployment Scope

ReturnPath as its formerly known has been an important connection to understanding the relationship we've had with ESPs over the years. While we as a business are focused on how we communicate to our customers, the insight and consultation ReturnPath has provided help us contextualize how we also communicate with the ESPs, by proxy whether in positive or negative ways. It's often a misconception, from colleagues at all levels of business, that we have direct control or even able to communicate with Hotmail and Gmail, etc. directly, we don't. We're building a reputation (IP reputation) with the ESPs, only by trying to build a relationship with our customers. ReturnPath opens that door, in understanding, giving us the insights, we need to interpret how our strategy at large can have meaningful and sometimes unintended consequences, by being solely driven by the customer contact strategy or ROI.

Pros

IP reputation insights
Consulting and advice
Inbox placement insights

Cons

Using more of their tools.

Likelihood to Recommend

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.

Mark Robert Anderson

Senior Salesforce Automation Manager in Information Technology at GoCo Group (201-500 employees)

Vetted Review

7 years of experience

View profile

Manage and Measure Your Email Marketing Effectiveness and Reputation

Rating: 8 out of 10

Incentivized

December 30, 2020

Use Cases and Deployment Scope

Validity Everest (Return Path + 250ok) is used to manage all email marketing deliverability, inbox placement, spam traps/black lists, and feedback loops. It's used across the enterprise for all marketing-type emails that are sent to various stakeholder groups. It solves the business problem of not knowing if your emails are getting through spam filters, ISPs, inbox placement issues, etc.

Pros

Feedback loops
Deliverability reporting
Inbox placement reporting
DMARC reporting

Cons

Integration to big ESPs (ex. Salesforce Marketing Cloud)
Navigation between multiple organizations
SSO/SAML setup

Likelihood to Recommend

It does a good job of helping an email marketing team better understand what happens to the emails they send once they leave their email service provider. From reporting on deliverability by inbox provider (Yahoo, Hotmail, Gmail, etc.) to helping shed light on your overall sender reputation and managing DMARC compliance, it's a robust toolset that is constantly used.

Verified User

Vice-President in Marketing (5001-10,000 employees)

Vetted Review

1 year of experience

Excellent Software to Help With Email Deliverability

Rating: 7 out of 10

Incentivized

October 23, 2020

Use Cases and Deployment Scope

Used by the marketing department only to track all aspects of email deliverability for our sends through Pardot, Marketing Cloud, and Salesforce. We also used it for list cleaning and email analytics (emails opened by device, location, etc.)

Pros

Track emails opened by device.
Track emails opened by location.
Email deliverability by server.

Cons

More support.
More access to email information.
Uploading lists can be time consuming.

Likelihood to Recommend

An overall great tool for tracking email deliverability and making sure you are utilizing email best practices to ensure your emails are hitting the inbox instead of the promotions or spam folders. The onboarding team is very helpful at assisting and providing their knowledge and skills to help you improve your email campaign deliverability.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

1 year of experience

250ok is a must for those who care about email deliverability

Rating: 8 out of 10

Incentivized

September 2, 2020

Use Cases and Deployment Scope

We have to monitor a lot of email sent out of our system and 250ok gave us an easy birds eye view of deliverability issues across clients and narrowed down for specific clients.

Pros

Inbox Placement measurement
Deliverability by domain
Clues as to possible causes of deliverability issues

Cons

There's some data that their sister company ReturnPath has that they're missing

Likelihood to Recommend

If you're having deliverability issues, 250ok is one of the systems I recommend to check out to resolve them. If you have to manage a lot of senders, it features excellent reporting and alerts to let you know where you have problems. I don't think you can be a serious sender without a monitoring service like this.

Brett Schenker

Email Deliverability Specialist in Customer Service at NGP VAN (201-500 employees)

Vetted Review

1 year of experience

View profile

My Return Path Review

Rating: 9 out of 10

Incentivized

July 22, 2020

Use Cases and Deployment Scope

We leverage Return Path for certification, deliverability, and ISP remediation of our email marketing. Unfortunately, it was first implemented when we had delivery issues during critical Q4 holidays. However, now deliverability is being proactively managed on a daily basis.

Pros

Sender certification
Inbox monitoring
ISP remediation

Cons

ESP integration
Customer reporting

Likelihood to Recommend

ReturnPath does a great job with account setup, sender certification, inbox deliverability monitoring, and ISP remediation when needed. One improvement would be with the customization of their platform to the granularity of our business. The biggest difference is always how their customer success teams proactively manage and support our business.

Kevin Hickey

Senior Manager, Marketing Automation & Personalization in Marketing at Carters Inc. (10,001+ employees)

Vetted Review

12 years of experience

View profile

Return Path: the Pro & Cons.

Rating: 8 out of 10

Incentivized

July 18, 2020

Use Cases and Deployment Scope

This is specifically used by the Email Marketing department. Return Path is used as a supporting email delivery tool for sender reputation, inbox placement, and getting the details of each domain in case there is an inbox placement issue. Its dashboard gives us a quick view of performance and issues, based on which we calibrate the email content, email sending list, suppression, etc for better email delivery health.

Pros

Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.

Cons

Email verification service does not work well with small company domains, i.e. if the domain is not Gmail, Yahoo, AOL, etc. and the email belongs to some xyz.com, it does not verify properly.
For a few issues, the support team does not have a clear idea of how to deal with the issue, their knowledge is same as that of our knowledge.
For inbox delivery data the percent system is based on seed list and not our actual list.

Likelihood to Recommend

Scenarios where Return Path is well suited:
1. Large email database.
2. Regular and large size email delivery/blast.
3. Email list with probable hygiene issues with collection, update preferences, segmentation, etc.
4. Email is important to business.

Scenarios where Return Path is less appropriate :
1. Small, well-maintained email database.
2. Small-sized email blast—non-promotional, limited.
3. Small budget organization, no major email dependencies for business promotion.

Amit Khandelwal

Sr Manager Online Marketing in Marketing at Fareportal (1001-5000 employees)

Vetted Review

2 years of experience

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Return Path: the Pro & Cons.

Rating: 8 out of 10

Incentivized

July 18, 2020

Use Cases and Deployment Scope

Pros

Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.

Cons

Email verification service does not work well with small company domains, i.e. if the domain is not Gmail, Yahoo, AOL, etc. and the email belongs to some xyz.com, it does not verify properly.
For a few issues, the support team does not have a clear idea of how to deal with the issue, their knowledge is same as that of our knowledge.
For inbox delivery data the percent system is based on seed list and not our actual list.

Likelihood to Recommend

Amit Khandelwal

Sr Manager Online Marketing in Marketing at Fareportal (1001-5000 employees)

Vetted Review

2 years of experience