Everest (Return Path + 250ok) Manufacturing Reviews & Insights

Score10 out of 10

51 Reviews and Ratings

Community insights

TrustRadius Insights for Everest (Return Path + 250ok) are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Valuable IP reputation insights: Several users have found the IP reputation insights provided by Return Path to be valuable. They appreciate the consulting and advice offered, as well as the individualized attention given to understand their products and services.

Convenient integration with Exact Target: Many users like that Return Path is embedded in their instance of Exact Target, allowing them to review their entire email program without needing to use a separate tool. This convenience is seen as a positive aspect.

Useful inbox placement insights: A number of users find the inbox placement insights provided by Return Path to be useful. They appreciate the data that informs them about their inbox placements, spam, missing emails, and complaints. This information is seen as valuable in determining their progress.

Reviews

2 Reviews

Manufacturing

Everest (Return Path + 250ok) is the best for the mid-market to enterprise segment

Rating: 9 out of 10

Incentivized

January 20, 2022

Use Cases and Deployment Scope

We use Everest (Return Path + 250ok) within our organization to focus on upping deliverability, cleaning up our lists and sender reputation, and becoming more familiar with how our emails are performing within individual email inboxes and email providers. We also use the platform to test out our email design and what is working/not working and what could be flagged as a spam issue.

Pros

List validation
Design testing
Inbox placement

Cons

Onboarding process with reps
Upstart timeline for new customer
Clearer instruction for each module

Likelihood to Recommend

Everest (Return Path + 250ok) is well suited for companies leveraging a marketing automation platform and is in the mid-market to enterprise segment. Everest (Return Path + 250ok) is not suitable, or really ideal, for smaller companies with database sizes less than 50k-100k that are not in the mid-market to the enterprise segment.

Akande Davis

Growth Marketing Strategist in Marketing at Digital Pew (Consumer Goods, 1001-5000 employees)

Vetted Review

1 year of experience

View profile

Return Path Email Delivery Program Review

Rating: 9 out of 10

Incentivized

July 15, 2014

Use Cases and Deployment Scope

Return Path was used to help ensure that we were white listed with the various ISPs and to ensure that we had a high rate of deliverability with minimal bounce rates. We also used Return Path to proactively manage email delivery.

Pros

White listing as no other company was able to deliver the same level of white listing and partnership that Return Path was able to offer
A single portal that provides access to all of the monitoring and reporting in one place.
Technical account managers that can provide point of contact to trouble shoot issues with specific ISPs email delivery issues.

Cons

There are a number of ISPs that do not partner with Return Path, I think Apple me.com, Gmail, and several others which leaves room for improvement.
Although Return Path offers great features, they come at a price, and as our ecommerce site decreased in email requirements, our contracted costs with Return Path continued to stay the same or increase in price.

Likelihood to Recommend

Some of the important things to know are: Will you manage and control the domain that you are sending email from? How many emails do you plan to send on a monthly basis / annual basis? Will the emails be transactional or marketing in nature? What is the value to the business for emails getting delivered and open by the customer versus if they are sent to a junk email, or not being looked at by your customers?

Dan Sixbury, PMP, MBA

Web Infrastructure Senior Analyst in Information Technology at Hallmark Cards (Consumer Goods, 5001-10,000 employees)

Vetted Review

4 years of experience

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