Everest (Return Path + 250ok) Other Services (except Public Administration) Reviews & Insights

Score10 out of 10

51 Reviews and Ratings

Community insights

TrustRadius Insights for Everest (Return Path + 250ok) are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Valuable IP reputation insights: Several users have found the IP reputation insights provided by Return Path to be valuable. They appreciate the consulting and advice offered, as well as the individualized attention given to understand their products and services.

Convenient integration with Exact Target: Many users like that Return Path is embedded in their instance of Exact Target, allowing them to review their entire email program without needing to use a separate tool. This convenience is seen as a positive aspect.

Useful inbox placement insights: A number of users find the inbox placement insights provided by Return Path to be useful. They appreciate the data that informs them about their inbox placements, spam, missing emails, and complaints. This information is seen as valuable in determining their progress.

Reviews

3 Reviews

Other Services (except Public Administration)

Return Path Review

Rating: 9 out of 10

Incentivized

July 9, 2020

Use Cases and Deployment Scope

My organization uses Return Path to increase email deliverability, as well as monitor our spam scores. We also use Return Path to preview our email templates across different platforms so that we can optimize our email across inboxes. Return Path is not used across our organization, just our Digital department uses it.

Pros

Does increase deliverability
Seems to have good previews of emails in various inboxes
Has a good inbox monitor

Cons

Price point is high

Likelihood to Recommend

If deliverability is a major concern and you don't have an inbox preview then it's a no brainer, as long as you can afford it.

If you have no problem with being marked as spam or bounces and you already have inbox previews, you likely wouldn't need it.

Patrick Lewis

Digital Content Coordinator in Marketing at ACLJ.org (Non-profit Organization Management, 51-200 employees)

Vetted Review

3 years of experience

View profile

250ok an up and coming product to help get your emails into the inbox and out of spam

Rating: 8 out of 10

Incentivized

June 14, 2019

Use Cases and Deployment Scope

We selected 250ok to identify email deliverability issues. Before 250ok, we used a variety of free and paid tools but wanted to manage everything under one account. Currently, we use it primarily to review email campaigns before we send, track engagement, and review potential issues with ESPs. In the future, we plan to increase usage to include DMARC monitoring as well.

Pros

They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.

Cons

Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.

Likelihood to Recommend

Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.

Joe Hallissey

Associate Director - Digital Marketing in Marketing at Mercy Home for Boys & Girls (Non-Profit Organization Management, 201-500 employees)

Vetted Review

1 year of experience

View profile

Visibility into the inbox - at last!

Rating: 9 out of 10

Incentivized

January 8, 2019

Use Cases and Deployment Scope

250ok is used by our Marketing Infrastructure team. We have several team members who are logging in and reviewing the results. We use it to address email deliverability and inbox placement. Before using 250ok, we could only see metrics like opens, clicks, bounces, and unsubscribes. Now we're able to see ISP-level insights on inbox placement.

Pros

Provides a seed list so you can weight the ISPs that are important to you
Provides visual reporting so you can see how your email program is performing overall
Support with knowledgeable team members

Cons

Does not specifically identify which email addresses are spam traps
This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf

Likelihood to Recommend

250ok is suitable for email senders who are on a dedicated IP address. Also, if you have emails from many different sources, this would be a good tool to get an idea of what is being sent on your behalf so you can identify spam/phishing using your name. If you are using a tool where you are on a shared IP address, there would likely be fewer applications for 250ok.

Kevin Scally

Senior Director, Marketing Infrastructure in Marketing at Smile Train (Non-Profit Organization Management, 51-200 employees)

Vetted Review

1 year of experience

View profile

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250ok an up and coming product to help get your emails into the inbox and out of spam

Rating: 8 out of 10

Incentivized

June 14, 2019

Use Cases and Deployment Scope

Pros

They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.

Cons

Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.

Likelihood to Recommend

Joe Hallissey

Associate Director - Digital Marketing in Marketing at Mercy Home for Boys & Girls (Non-Profit Organization Management, 201-500 employees)

Vetted Review

1 year of experience

View profile