Uberflip

To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack and users can easily upgrade with new content with ease.

• Provides more qualified leads to Sales
• Allows you to segment content into specific streams
• Allows for quick and easy change out of content or updates

SnapApp and by Uberflip

Adobe Marketo Engage, Salesforce CMS, Snowflake, Fivetran, Domo

Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog posts was behind a gate. We had been experimenting with LookBookHQ for a few years prior to moving to Uberflip. We used that to create landing pages for email campaigns.

When we knew we were looking to move away from the in-house created resource center to something new, we evaluated a few options. We initially moved only 2 divisions to the Uberflip system and slowly grew it to 3 and then 4. The back end is very user friendly and allows for a lot of automation, which helps with ensuring data is accurate without a lot of human intervention.

• We have increased organic traffic to our website from about 30% monthly to 70% monthly. This is due to having the blogs sit natively on our site.
• Sales can easily access the most recent case studies, and we have added filters to make the system more useable for them (and website visitors)
• Removing signups for on-demand webcast viewing has helped with SEO in 2 ways: We moved to posting to YouTube first, as this increases our rankings and when people come to our site we're able to provide content there with out them needing to leave our site.

PathFactory

6sense, Oracle Marketing, Vidyard

We use uberflip for content management. We have a vast amount of information on our blog to help show organizers and exhibitors have exceptional trades show experiences. We love the user friendly interface and the analytics options. My team is able to quickly add photos and links to make the content more interesting. We recently started creating portfolios on each show we produce and highlight our venue partners.

• Sales enablement- showcasing new products
• Client engagement, offering detailed information in one place for graphics and design.

Adobe Marketo Engage, Airtable, Semrush

It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stakeholders can all utilize to create both general content as well as customized content. We run a lot of ABM programs so we benefit from the features it has to create custom streams of content and send them to our high value prospects.

• Sales Enablement
• Personalization at Scale
• Positive ROI, can tie directly to Uberflip content hub

Ceros and PathFactory

Tableau Online, ZoomInfo Chat, ZoomInfo MarketingOS

We use Uberflip as a content management system, but as we have continued partnering with them they have continuously released more and more functionality that addresses different business pain points. When we started using Uberflip it was to store content, now Uberflip plays a large role in distributing content and helping to make it easy for our entire organization to leverage content within their specific roles. As we have continued to grow, managing and organizing our content for 5 products across 4 audiences has been a challenge but Uberflip has continued to find ways to easier and more intuitively solve our pain points.

• Increased visibility into prospect engagement.
• Increasing company investment in leveraging content.
• Ability to create, manage and organize hundreds of pieces of content.