PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.
N/A
Uberflip
Score8.2 out of 10
N/A
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works.
For $200 monthly the user…
Sr Manager Demand Generation in Marketing at Contentsquare (Computer Software, 1001-5000 employees)
Chose PathFactory
We directly evaluated Uberfip and PathFactory, and PathFactory fit our use case more. They were more marketing user-focused, whereas Uberflip's main user was sales. Integrating insights into our different systems was key, and PathFactory was the only tool that could do that. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sr. Director, Marketing in Marketing at Yotascale (Information Technology & Services, 11-50 employees)
Chose PathFactory
Uberflip did not have the depth of analytics and reporting, and the interface was very difficult to understand. We were never able to get the content insights that we needed on how users engaged with our content from that system.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose PathFactory
While we considered Uberflip, we ultimately chose PathFactory because we felt it met the needs of our business better. We feel the support PathFactory has given us has been more useful than what you would get with Uberflip. We also liked the analytic and dashboard tools better, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Operations Lead in Marketing at Vena Solutions (Financial Services, 201-500 employees)
Chose PathFactory
Used Uberflip for the past 3+ years. A vastly superior product when it comes to hyper-personalization and better user journey mapping across all of out marketing domains.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Specialist in Marketing at Cleo (Information Technology & Services, 201-500 employees)
Chose PathFactory
We chose PathFactory over Uberflip because they seemed better equipped for a B2B software company. In addition, their sales pitch of a Netflix style approach to our content appealed to our entire team.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose PathFactory
We also considered Uberflip for our content strategy. PathFactory appeared to be a better user experience both for the business leveraging it and for users viewing content. I have found that the features and ease of use within PathFactory make it a more robust yet simplified …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose PathFactory
I have nothing against Uberflip, they have a wonderful product as well. I particularly like Pathfactory's playlist-like track layouts, Uberflip uses content hubs with tile-designs. I also have to say that our Pathfactory account team and the whole executive team have been …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Marketing Communications Manager in Marketing at Provation Medical (Information Technology and Services, 201-500 employees)
Chose PathFactory
Uberflip seemed good for the pop-up, next step type of experience, but their page options seemed very one-note and not very attractive. Marketo would have been an easy to "switch-on" option, but every service or feature required another subscription, and even with all the bells …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose PathFactory
We looked at both PathFactory and Uberflip, both companies have some similarities and some differences, and we ultimately went with PathFactory as it better suited our company needs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose PathFactory
While Uberflip has a more modern UI in displaying the content, it is rather limited to flipbooks or PDFs and does not prove the level of insight or experience as PathFactory. Additionally, PathFactory had better reporting and analytics than Uberflip. These two reasons alone …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose PathFactory
Uberflip is very flexible in that you can take content and place it directly within an email as a thumbnail. If PathFactory can do this, I am not aware and apologize. A thumbnail linking directly to the content is simply included within the body of an email in Uberflip.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Digital Channels Strategist at Cisco (Computer Networking, 10,001+ employees)
Chose PathFactory
We also evaluated Folloze, it was not on the product list. I was not involved in the platform evaluation process, so I can't speak too much to this question. I have seen Uberflip demos and it's just a very different platform. In my opinion, Uberflip is built more for larger …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose PathFactory
Pathfactory is better overall in terms of user experience and customer service.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Global Demand Generation Manager in Marketing at Bizzdesign (Computer Software, 51-200 employees)
Chose PathFactory
Similar functionality, easier UX, and lower price. PathFactory seemed a more appropriate tool for an organization of our size where we can't afford to have the whole department engineering a content hub. We needed a quick and easy-to-use tool to deliver value fast.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose PathFactory
Pathfactory is better on several levels: usability, scalability, platform support, integrations, and content consumption control.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Automation Manager in Marketing at Invoca (Computer Software, 201-500 employees)
Chose PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Freelance Writer in Marketing at TrustYou (Computer Software, 51-200 employees)
Chose PathFactory
At the end of the day, it came down to service. I think many content management platforms have similar features, but I felt a sense that PathFactory would care about us after we became customers, and that's exactly what happened. 3 years later, they know we are a happy client, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Chief Marketing Officer in Marketing at TrialScope (Computer Software, 11-50 employees)
Chose PathFactory
I used the incumbent for probably 6 or 7 years across 3 companies. I made the switch due to enhanced analytics engine and the sophistication of the track based content system that is offered by PathFactory. I am very happy with my decision and couldn't imagine doing content …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose PathFactory
PathFactory’s analytics and look and feel were the main reasons for choosing it. Only downside was the price as it’s expensive.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Senior Product Marketing Manager - Retail Banking in Marketing at Deluxe Corporation (Financial Services, 5001-10,000 employees)
Chose PathFactory
I thought PathFactory just had a better solution for helping more areas within our marketing team. We were trying to solve for challenges within demand gen, digital marketing, and other aspects of our team. This was the most robust option we found!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Operations Program Manager in Marketing at Rand Worldwide (Information Technology & Services, 501-1000 employees)
Chose Uberflip
We were evaluating apples and oranges, really. At the time of our evaluation, PathFactory was more of a system (called LookBookHQ at the time) to create individual landing pages. Content was not really centralized or reported on outside of the individual page created.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
ABM Manager in Marketing at NextRoll (Computer Software, 11-50 employees)
Chose Uberflip
Ceros is a completely different type of tool, and didn't have the full functionality we needed. PathFactory was good but lacked some ABM features for customization. Overall, we chose Uberflip because of all the integrations and ABM functionality we were after. They also wow'ed …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Director, Digital Marketing in Marketing at Beamery (Information Technology & Services, 201-500 employees)
Chose Uberflip
We preferred the vision for Uberflip and the team we worked with. It has an aggressive development roadmap and they roll out features quickly, including better integrations with our wider tech stack - including 6sense, salesforce, and Marketo,
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Uberflip
Uberflip is a simpler solution and gets the job done. Yes, there are more bells and whistles with some of the enterprise level solutions, but they are going to be more costly and complex. Uberflip gives you what you need to get the job done for the most part.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We saw ROI within the first 9 months of using PathFactory.
Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
