Uberflip Professional, Scientific, and Technical Services Reviews & Insights

Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog posts was behind a gate. We had been experimenting with LookBookHQ for a few years prior to moving to Uberflip. We used that to create landing pages for email campaigns.

When we knew we were looking to move away from the in-house created resource center to something new, we evaluated a few options. We initially moved only 2 divisions to the Uberflip system and slowly grew it to 3 and then 4. The back end is very user friendly and allows for a lot of automation, which helps with ensuring data is accurate without a lot of human intervention.

The way we use the system - to power content on our website - is a great use case. It's an easy way to keep all content centralized for each of our divisions. We are able to use the API to deliver content to product/service pages on our website easily so there's no more remembering where you posted a PDF when it needs to be updated. You just update it in one place and it's updated everywhere.

Their blog system is simple and easy to use - it has increased organic traffic to our site significantly since moving from a Typepad blog to this system.

For teams that are looking to create content that's easily accessed, searchable, and to be able to create small landing pages for your events. This tool works very well.

Prior to implementing Uberflip, a common issue amongst both our Sales and Marketing teams was that we didn't have a centralized repository to store all of our content. Since implementing Uberflip, we have found that having one central repository to not only store all relevant internal and external facing content has helped streamline our process for finding content and sharing with prospects but has also ensured that the content that we are sharing externally is the most updated version of a document.

In my prior experience as an SDR using Uberflip, creating customized sales streams for prospects prior to a qualification call as a cadence step didn't seem as useful as when using it post-qualification call or post-demo. Our team has found that it has been most useful when we are able to create one customized landing page for the prospect/account so everything is centralized.

As a services business, thought leadership content was at the center of all of our marketing efforts. With content in a variety of mediums and across a variety of channels, Uberflip helped us centralize all of our content in one destination, and curate experiences for prospects, partners, and customers. We were able to create content destinations for key parts of our customer lifecycle, ABM campaigns for prospects, and co-branded content with partners, all using Uberflip.

Uberflip is a must for marketing teams where content is at the center of your marketing strategy, and/or if you have a variety of audiences that you’re creating content for. Uberflip is probably not a fit for teams who produce small amounts of content and who only produce one type of content for a specific audience.

We use Uberflip to create personalized experiences at scale. We untangled a messy mix of TOFU, MOFU, and BOFU content and consolidated it all in a destination that creates two distinct experiences that benefit our business: Personalisation for web traffic and recommendations based on groupings we can dynamically update and tweak based on our knowledge of our audience Surfacing content to sellers and providing the ability to create personalized streams leveraging our vast library of content

Managing content for both website visitors and sellers Giving sellers the opportunity to personalize streams at scale Integrating with 6sense, MAP, or CRMs Analytics and reporting on content performance Making unique destinations by pain point, solution, or industry Transforming content experiences and being at the cutting edge of content experience

We use Uberflip in a variety of ways. From powering our resource center to content promotion within our marketing webpages to nurture streams, Uberflip allows us to deliver the right content to the right user at the right time. Uberflip has allowed us to scale our consumer content journeys across our website.

Uberflip is well suited for businesses looking to up-level their content journey throughout their website. It is easy to use and requires little technical skill (great to save on internal web developer time). There are abundant integrations to help connect your full martech stack.

We use Uberflip as our content management and experience platform across our marketing team. It allows us to organize our content by use case, audience, funnel stage and more to deliver more relevant and personalized content journeys to our buyers. Additionally, Uberflip's features enhance our digital marketing strategies by helping us track content consumption better, prop up SEO, and extend the life of all mediums of content.

Uberflip solves for some of the biggest, most common B2B marketing challenges all in one place. We're able to take buyers along a content journey and serve up the content that resonates most with them. And on the back end, all of the features give us the power to optimize SEO, get content-specific engagement insights and the flexibility to serve up content onbrand and where we want it.

Uberflip is only as good as the effort you invest in it. If you don't have enough content, this isn't going to deliver much value. If you don't have content folks (or supporting marketing members) that understand the ins and outs of digital marketing, a lot of Uberflip's power is going to go to waste. It's a tool that is fairly easy to use, but I would say that it really shines when you have the talent internally to power it.

The benefits have been many; for example, it allowed us to provide personalized content for greater support to the buyer. Uberflip was an excellent experience to generate potential customers and easily add them to workflows. Uberflip provides a personalized and beneficial efficiency, especially for closing the gap between marketing and sales, and putting our content in front of customers, in a nutshell, is helping to keep all content updated and closed on a single platform.

Uberflip is good and helps a lot with the experience of the content. We noticed a constant increase in the flow of our content. We saved many hours of development. It is easy to maintain this product without the need for the development team. Still, the biggest problem we had was the ability to scale our marketing operations.

We used Uberflip primarily as a content hub. We uploaded all of our content, except blogs, to Uberflip and linked from our main website to the content item. Uberflip was mainly used by the marketing department in terms of management but was used by sales to build out campaigns and customer service for training guides. Uberflip enabled us to house a lot of content without needing to upload it directly to our website or host on a CDN. It also enabled us to easily share content with prospects and customers, while also layering in a CTA and related content.

I feel like small agencies or start-ups would be great for using Uberflip. It takes the hassle of housing all the content on the server out of the picture. It's also great in making the content much more shareable for sales and customer service. Larger companies could use Uberflip, but I feel that it'd be too basic and would require multiple managers.

We use Uberflip on the marketing side as our Content Management System. We brought it on as a solution when we were constantly having to go to a developer to post things on our website. Adding Uberflip to our tech stack made it easy for the Marketing team to update and add content when needed.

Uberflip is great for a team that doesn't have a lot of CSS or HTML experience. It is also great for a company that has a lot of content that they need to organize so it is easily digestible for prospects on the site.

Our marketing, sales, and professional services teams all use Uberflip for different purposes. Marketing uses it to build a comprehensive content library and build personalized landing pages for the 1:1 ads we serve to our target ABM accounts. Our sales team uses it to create targeted content streams (collections of relevant content) for different people and companies they're having conversations with. Our professional services team uses it to organize onboarding content for customers and give them one simple place to access everything they need. We also use Uberflip to report on how people are interacting with our content.

Uberflip is great for organizations with lots of content from different sources. If you have a blog, YouTube channel, Vidyard account, e-books and PDFs, webinars, etc., Uberflip makes it simple to aggregate and organize it all in one place.

Uberflip is also useful for growing businesses. Our headcount has grown by 4X since we started using Uberflip, and it's scaled with us and our changing needs with no problems at all.