To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack and users can easily upgrade with new content with ease.
Pros
Organizing Content
Align by type
Track consumption
Updates are a breeze
Cons
The interface is a bit wonky at first for newcomers
There should be a best practice schematic available for first initial deployment
Allow certain items (blog) to be stored on customers website pages
Likelihood to Recommend
For customers new to a content management tool, Uberflip is a good first choice in setting up and deploying content. If you do not have tons of content, best to just stage on your website.
We utilize Uberflip for content management of our public facing resource center. Each division utilizes Uberflip to record and host eBooks, Infographics, blogs, and more. It allows us to stay organized and share gated or ungated links with ease.
Pros
Organize content into separate bins
Is searchable
Make content accessible
Pulling links
Cons
The search bar only pops up the correct item if its fully typed out. Making it hard to search for items if you do not know where they are stored.
Likelihood to Recommend
I would recommend Uberflip for large to very large firms between 1,000 and 15,000 employees that need a strong content management system to help build a resources section of their website. For smaller companies the marketing team is likely small enough that it is not neccessary. For larger companies there may be more robust solutions.
VU
Verified User
Contributor in Marketing (Computer Software company, 10,001+ employees)
Our org. uses Uberflip to host our resource center and to aid in account-based marketing efforts. We are able to create targeted marketing and sales streams and embed those in emails and chatbots. We have a moderately custom resource center and use some of the analytics and search engine optimization capabilities.
Pros
Our CSM and the support team are incredible
We take advantage of some of the platform integrations
Making changes is simple
Cons
Customization capabilities
Brand look/feel alignment
We've experienced major issues granting user permissions
Likelihood to Recommend
In my opinion, I think Uberflip is suitable for smaller companies that want the ease of use and a quick execution time for making changes. I also like the account base marketing use case and possibilities. I do not think it is the ideal platform to host aligned branding and a larger-scale resource center like we have been doing.
VU
Verified User
Contributor in Marketing (Computer Software company, 1001-5000 employees)
We use Uberflip as a content management system, but as we have continued partnering with them they have continuously released more and more functionality that addresses different business pain points. When we started using Uberflip it was to store content, now Uberflip plays a large role in distributing content and helping to make it easy for our entire organization to leverage content within their specific roles. As we have continued to grow, managing and organizing our content for 5 products across 4 audiences has been a challenge but Uberflip has continued to find ways to easier and more intuitively solve our pain points.
Pros
Content Management
Sales Enablement
Reporting
Bulk updating/changing
Cons
Integrating with Marketing Automation System
Landing Pages for Demand Generation
Design Functionality
Likelihood to Recommend
Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS.
Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
I use it for my marketing campaigns, i found that this tool is awesome in engaging my buyer's persons with the content. The content we create for the customers it was poor quality until we start using this platform, it gave us insights and better formats that we used in our content to have more engagement and it really works. we start setting our SEO and this tool made easy this task too.
Pros
Create specific content to your buyers
It provides personalized pathways that turn prospects into customers
It help you to attract customers through your chosen channels
Cons
Engage customers at the destination
Create landing pages
A CRM for sabe our customers
Likelihood to Recommend
Uberflip saves us a lot of time because it uses data to create specific content for your target, before of try this tool we did it manually we have to create the content, try it and then analyze our data to take decisions about the content we will be posting then. Now, we have everything in the same place, and is extremely easy. I think there is nothing wrong with the tool but there are many other strategies we use in our marketing journey so the can integrate more of them
VU
Verified User
Manager in Marketing (Computer Software company, 11-50 employees)
We use Uberflip as our content experience platform. Uberflip empowers our Marketing and GTM teams to easily create ABM or personalized experiences at scale to the right people at the right time. At the end of the day, Uberflip is essential for our business and drives faster consumption of content by our best-fit prospects and customers. As an ABM marketer, I use Uberflip for 1:1, 1:few, and programmatic campaigns.
Pros
Easy to use and train sales
Journey acceleration
Experience Management
Hub for all content
Cons
None that I can really think of
CSM handles the few problems we did have with broken code and fixed fast
Likelihood to Recommend
Uberflip works flawlessly throughout the sales cycle. We encourage AEs to adopt using Sales Assist for everything from prospecting, deal acceleration, and up-sell.
We have recently implemented Uberflip to host our 'Learning Hub' which is a resource for both our internal employees and our clients. Uberflip has helped us to organize our large video library so that it is easy to find what you are looking for. Our Client Success Manager, Chris is incredibly approachable, friendly and helpful and he has supported us in each step of the way while we create our Hub.
Pros
Organization of content.
Hosting content.
Providing assistance.
Answering questions.
Cons
Not all features are intuitive and take some training to learn how to use.
Recommended to have a marketing professional on-hand to make your space look nice as the default is very plain.
Likelihood to Recommend
We are using Uberflip in a very unique case, to host our video library. I believe that Uberflip is better suited for hosting a wide assortment of mediums, but it works quite well for my needs.
The Marketing department at Fivetran purchased UberFlip in order to build out a resource center that could help us more easily organize our content and generate demand.
Pros
Organizes content
Integrates with our tech stack
Provides great customer support
Cons
Making design updates
Analytics
Likelihood to Recommend
Uberflip is a great tool if you are looking to provide your prospects, customers, and employees a helpful and intuitive content experience.
It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stakeholders can all utilize to create both general content as well as customized content. We run a lot of ABM programs so we benefit from the features it has to create custom streams of content and send them to our high value prospects.
Pros
Tagging for easy creation of content streams
Integrations with various media sources for quick import
Out-of-the-Box Analytics
CRM/MAP integration
Cons
Hub design and customization - takes way too long to make changes
Explanation up front of what Uberflip can and can't do, its not a robust tool for building content directly within it, its better as a way to aggregate content across sources.
More integrations with other ABM tools
Pricing structure can be a bit rigid, allow for more customization based on company needs
Likelihood to Recommend
If you want an easy to use media aggregation tool that can bring in all of your content types from various sources. It is also great to serve as the tool for creating and publishing articles and blog posts. It is good for custom content and ABM style programs. It is less appropriate if you are looking for a true CMS where you can customize the types of pages and content you are creating and publishing with templated layouts.
TL;DR It is not a Wordpress replacement, but a complement.
We use Uberflip to create an engaging content experience on our website. Our Uberflip Resource Hub houses all of our content and is ultimately used for lead generation by utilizing the gating feature to capture new leads. The Marketing department owns and manages Uberflip, but our Sales department uses the Sales feature that allows them to create personalized streams of content for prospects.
Pros
Easy Administration - It is incredibly easy and efficient to load new content, update old content, and implement forms/gates
The "binge" effect - every page has "Read Next" links for guiding the visitor through to the next piece of content
Includes SEO ability for capturing organic traffic
Cons
The Analytics area was a little hard to navigate, but they just released a new Analytics section that looks like it is much better!
Ability to know exactly who is engaging with content without going to another platform to find the data. They are releasing new integrations to Marketing Automation/CRM platforms that will allow this information to now be included!
Would like the page layouts to be more customizable without the need for custom code or an on-brand team.
Likelihood to Recommend
Uberflip is great for anyone who needs an easy-to-manage content experience for their website and lead generation, a more personalized content experience for ABM, or Sales support. If you are looking for a more customized landing page for gated content (for ads, specific campaigns, etc), it is not going to be great for that, but for general website traffic or customized streams of content, it is fabulous.