#1 most frequent
United States of America
73.3%247 installations of 337
What is TrueLoyal?
TrueLoyal (formerly Zinrelo) is a loyalty program software, designed to foster customer engagement and enhance customer retention. It integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy aims to incentivize customers to make frequent purchases, actively engage with the brand, and ultimately become vocal advocates.
Categories & Use Cases
Media
1 / 6
Screenshot of MULTI DIMENSIONAL LOYALTY PLATFORM
Who Buys & Uses TrueLoyal
#2 most frequent
Canada
3.9%13 installations of 337
#3 most frequent
Australia
3.3%11 installations of 337
Easy to on-board, easy to use, does what it claims.
Pros
- After on-boarding is complete Zinrelo generally functions without the need for human intervention.
- Zinrelo keeps a record of every rewards transaction. With this, there is never a need to wonder how or why reward points were added or subtracted from a customer account.
- Zinrelo customer service was extremely helpful and responsive on the few occasions I needed their assistance.
Cons
- Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
- Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
- Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.
Most Important Features
- Record-keeping.
- Reward flexibility.
Return on Investment
- Increased customer retention.
- Increased average order value.
Alternatives Considered
Yotpo
It is Wonderful Working with Zinrelo
Pros
- Customer service is fantastic.
- They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
- They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.
Cons
- We wish that double points promotions worked seamlessly though our API that is tied in with our Netsuite account. We have to award bonus points with a csv import if we run a promotion, and we have to wait until our return period has passed. Zinrelo is in the process of fixing this for us to that it will work through the API, however. :)
- Zinrelo does not use our time zone. It is about 5 hours off from our time, so it makes it a little more difficult when you look at the back end data, and would also affect the cut of times for promotions run through Zinrelo.
- When we get returns though Paypal, we have to manually remove the points from the customer account. Zinrelo is looking into fixing this for us, because their customer service is so great!
Most Important Features
- Zinrelo lets us customize the number of points earned, and the cutoffs for earning a reward.
- It offers nice reminders for customers, to let them know when they are close to earning a reward, or have rewards in their account to spend.
- We are able to control when points expire.
Return on Investment
- We get wonderful feedback from our customers, regarding the program, so we definitely think it was worth the investment.
Other Software Used
NetSuite ERP, Searchspring
