#1 most frequent
United States of America
100.0%5 installations of 5
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels.
Categories & Use Cases
Media
Screenshot of With unified reporting across your social media, blog, email, ads, website analytics, automation, CRM, and more, TrackMaven makes it easy to prove the impact of your marketing activities. Understand how all of your top-of-funnel efforts contribute to bottom-of-funnel results such as website traffic, conversions, and sales.
Who Buys & Uses TrackMaven
Competitive Intelligence at the Granular Level
Pros
- Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
- Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
- Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
- Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
- Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
Cons
- Content Feed - functionality rests with third party integration, would like to see this data updated more often
- ROI Calculations - would love to be able to input metrics for ROI and see it calculated across KPI charts and Funnel Analysis
- Software Integrations - would love to see a TrackMaven app integration with Hootsuite, our SMMS system, in order to create truly comprehensive and granular analytical reports on social media efforts across all verticals
Return on Investment
- Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
- Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
- Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely
TrackMaven rules!
Pros
- Reports. Build is easy and they look terrific in presentations.
- Ease. It's REALLY easy for anyone to use.
- Looking at your competitors. Being able to look at our share of voice vs. our competitors is really great.
Cons
- Inclusion of paid analysis (which I understand is about to happen).
Return on Investment
- We've been able to show, through TrackMaven's tools, that our content strategy works.
Other Software Used
Radian6, Sprinklr
Great solution for data normalization and impact
Pros
- Competitive tracking.
- Normalization of data across brands and platforms.
- Clean API.
Cons
- Templated reports.
- Use case examples for deeper adoption and utilization.
Return on Investment
- Trackmaven has been very valuable in defining brand health in times of crisis.
- Trackmaven has been very valuable for new brand or campaign launches
Other Software Used
Sprinklr, Slack, Basecamp, Microsoft Office 365
TrackMaven: In a nutshell
Pros
- Efficient - All social platforms within a single login.
- Dashboards - New dashboards that are easy to navigate & customize.
- Content Feed - Customized feed that can present posts from competitive brands.
Cons
- For our current needs, TrackMaven performs well with everything being fairly easy to use. I would suggest that you reach out to their support team to have someone walk you through the product.
Return on Investment
- We are only beginning to explore utilizing more tools for analyzing ROI and TrackMaven could be part of the shift that we make from "just reporting".
Alternatives Considered
NetBase
Other Software Used
Tableau Desktop, Tableau Online, Google Tag Manager
Better Content, Indeed
Pros
- It gives you a macro and micro view of your digital presence.
- Their staff insights add valuable "human" analysis to complement the platform.
- They respond to questions and feedback with a quickness.
Cons
- There is still some meat on the bone in terms of connecting its users as a community. They're off to a great start, but this will take some time.
Return on Investment
- Finding and strategizing content has become far more efficient.
- We've seen more than 5X overall gains within the course of a year for social interactions.
