TrustRadius Insights for TrackMaven are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Easy to Use: Many users have found the platform to be extremely easy to use, with a highly intuitive and user-friendly interface that makes it effortless to filter out unwanted information. The simplicity of the platform has been praised by multiple reviewers, who appreciate how quickly they can navigate through the various features.
Comprehensive Data Collection and Aggregation: Reviewers consistently express their appreciation for TrackMaven's comprehensive data collection and aggregation capabilities. This robust functionality allows users to gather an extensive range of data points from different social media platforms, providing them with a holistic view of their digital presence. Several users have mentioned that this level of data depth sets TrackMaven apart from other similar software packages they have used in the past.
Competitive Benchmarking: One standout feature highlighted by many users is TrackMaven's competitive benchmarking capability. This tool enables them to compare their performance against other brands' social pages in real-time. Users value being able to gain insights into industry trends and stay ahead of competitors. The ability to monitor key metrics across multiple brands provides valuable context for making informed decisions about content strategy and overall brand positioning.
My organization utilizes TrackMaven for competitive social tracking, as well as the performance of our own brands. It is used by the Social Media department. We also use our services with TrackMaven to supply deep insights for large campaign launches.
Pros
Competitive tracking.
Normalization of data across brands and platforms.
Clean API.
Cons
Templated reports.
Use case examples for deeper adoption and utilization.
Likelihood to Recommend
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
Currently, TrackMaven is being used by our Social department alongside other tools. It aims to provide a hub for our social metrics (Facebook, Twitter, Instagram, YouTube, LinkedIn) so we can access all of the metrics at once, saving time bouncing between the different platforms. Recently, they did receive an update to their dashboards that is easier to navigate than the previous version.
Pros
Efficient - All social platforms within a single login.
Dashboards - New dashboards that are easy to navigate & customize.
Content Feed - Customized feed that can present posts from competitive brands.
Cons
For our current needs, TrackMaven performs well with everything being fairly easy to use. I would suggest that you reach out to their support team to have someone walk you through the product.
Likelihood to Recommend
TrackMaven is well suited for businesses that analyze their overall footprint by channel against other brands. This is especially helpful if you have a heavy focus on social media as you can track each channel individually at one time and against competing brands.
TrackMaven is used for our high school study abroad vertical as an analytic overview of our social media efforts and, primarily, as competitive intelligence. Each of our in-house users requires a different view of the analytics in TrackMaven and we are able to create our own dashboards or collaborate and share them across the organization. I primarily utilize TrackMaven's Content feed to see how our competitors are advertising across seasons, most recent campaign strategies, and across their own brand units. This feature is invaluable and incredibly helpful in planning our own campaigns, language, and competitive search and social advertising campaigns. TrackMaven's support team is responsive and patient as we learn the system and adopt usage in our growing marketing department.
Pros
Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
Cons
Content Feed - functionality rests with third party integration, would like to see this data updated more often
ROI Calculations - would love to be able to input metrics for ROI and see it calculated across KPI charts and Funnel Analysis
Software Integrations - would love to see a TrackMaven app integration with Hootsuite, our SMMS system, in order to create truly comprehensive and granular analytical reports on social media efforts across all verticals
Likelihood to Recommend
TrackMaven is incredibly useful for brands to see an overview of their paid and organic social media efforts in comparison to their closest competitors. I would like to see it implemented across some of our other brand verticals but wonder if the dashboards and reports would become too cumbersome. Where TrackMaven really succeeds is in competitive intelligence and benchmarking, but singular brand analytics could be reported using native sources just as easily.
We use it for analytics, to track what how we match up against competitors and what types of content our competitors are using. Probably most notably, the reports from TrackMaven are the ones that end up in quarterly reports because they look great.
Pros
Reports. Build is easy and they look terrific in presentations.
Ease. It's REALLY easy for anyone to use.
Looking at your competitors. Being able to look at our share of voice vs. our competitors is really great.
Cons
Inclusion of paid analysis (which I understand is about to happen).
Likelihood to Recommend
As a social media professional, TrackMaven is a must. It's affordable and it delivers the goods better than pretty much any vendor. Their customer service is OUT OF THIS WORLD.
Better content through data-driven insight? Their promise is accurate. We’ve used TrackMaven to identify short and long term opportunities across nearly every social platform in terms of topics, pacing, wording, and a host of other granular aspects that otherwise wouldn’t fit on the same chart.
Pros
It gives you a macro and micro view of your digital presence.
Their staff insights add valuable "human" analysis to complement the platform.
They respond to questions and feedback with a quickness.
Cons
There is still some meat on the bone in terms of connecting its users as a community. They're off to a great start, but this will take some time.
Likelihood to Recommend
TrackMaven is not a "set it and forget it" technology. It's a great compass, but someone still needs to steer toward the waypoints it illuminates.
My team and I use TrackMaven for social performance and competitive benchmarking. It's great for pulling metrics, setting benchmarks, and developing competitive tracking campaigns.
Pros
Social performance: you can find out just how well each specific post did. I like to use it to find out what was the best performing post on every platform on a weekly basis.
Metrics: You pull a variety of metrics that you wouldn't be able to do as easily within the social platforms themselves. It's not clunky or cumbersome at all and TrackMaven gives you the option to export it into charts that are easy to share with your management team.
Competitive benchmarking: Their "average interactions per post normalized across 1000 fans" helps you figure out exactly how well you are doing compared to other brand social pages.
Cons
Press coverage is hard to pull as easily as the social coverage.
I wish there was a way to determine influencers / who's talking about you.
Likelihood to Recommend
This is definitely more of a social tool than a PR tool, but my whole team benefits from it!
We use TrackMaven to track internal metrics on primarily our social efforts.
Pros
Customer service
Easy to use platform
Robust platform
Cons
Making visualizers easier to use
Tracking media articles
Tracking media results
Likelihood to Recommend
I think for someone using this as a social tracking tool, you will be impressed with the metrics it provides. From a media listening standpoint, I think there is room for improvement. TrackMaven seems to cater more to social performance.
It is being used in the marketing department, more specifically in content and social media marketing. It solves two issues. 1. It gives us an easy to use platform to see what our competition and other respected brands are doing and 2. It gives us the ability to benchmark our progress to make sure we are moving in the right direction.
Pros
Ease of use - Really easy to understand UI
Collects all the data. I've used similar tools that only gave you a partial glimpse into my own or my competitor's activities.
The customer service is top notch!
Cons
The on-boarding materials are a little lackluster. This could be tightened up.
Sharing graphs between company users is something that needs to happen.
Likelihood to Recommend
I think you need to have a significant social presence for the data to provide value. What I mean is you need to be producing content and taking action to see improvement of what you are doing.
TrackMaven is a great window into how our and our competitors' content marketing efforts perform, with real time results and the ability to tag and filter searches through social media platforms, relative impact, absolute engagement and based on a chronological timeline. TrackMaven helps in so many ways.
Pros
Tagging and filtering features in the real time activity feed
Customizable email alerts when our content or the content of others go viral.
Visualizer provides a bar, line or area graph that can easily be exported as a CSV, JPG, PDF or SVG.
Cons
Overall the count is great, but there are some times that it's off by a small percentage. Brought it up to their support and dev teams and they are on it!
Likelihood to Recommend
TrackMaven is great for customer and competitor insight.
As a communications department, we use TrackMaven to measure our social and earned media performance, monitor trending stories, keep tabs on what other companies and organizations are sharing, and benchmark our successes in content marketing.
Pros
TrackMaven captures a slew of social media metrics and aggregates them in a single place. I still spend some time using native, platform-specific analytics software (e.g., analytics.twitter.com), but much less than I used to. For the most part, TrackMaven collects all the data I need -- every post, every share, every new follower, on every platform -- and feeds it into a single analytics tool.
TrackMaven makes it easy to turn data into insights. A lot of that happens automatically: rather than just telling you how many times your followers interacted with a particular LinkedIn post, for example, TrackMaven will also tell you that it performed 3.6x better than average. With a few clicks, you can see how it stacked up to everything else you posted in a given time period (on that platform or others), or benchmark it (in absolute or relative terms) against other properties you track. We're especially fond of TrackMaven's visualizer tool, which is an intuitive way to measure metrics over time and tease out correlations between them.
TrackMaven's team is simply the best. Whether we're having a quarterly review meeting or chatting over Gmail, TrackMaven has always gone the extra mile to make sure we're getting the most out of their software. Always available, helpful, and fun to work with.
Cons
For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
Likelihood to Recommend
If your organization takes social media seriously and understands the value it can deliver, TrackMaven is a really good buy.
