TrackMaven Information Reviews & Insights

Score8.5 out of 10

23 Reviews and Ratings

Community insights

TrustRadius Insights for TrackMaven are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy to Use: Many users have found the platform to be extremely easy to use, with a highly intuitive and user-friendly interface that makes it effortless to filter out unwanted information. The simplicity of the platform has been praised by multiple reviewers, who appreciate how quickly they can navigate through the various features.

Comprehensive Data Collection and Aggregation: Reviewers consistently express their appreciation for TrackMaven's comprehensive data collection and aggregation capabilities. This robust functionality allows users to gather an extensive range of data points from different social media platforms, providing them with a holistic view of their digital presence. Several users have mentioned that this level of data depth sets TrackMaven apart from other similar software packages they have used in the past.

Competitive Benchmarking: One standout feature highlighted by many users is TrackMaven's competitive benchmarking capability. This tool enables them to compare their performance against other brands' social pages in real-time. Users value being able to gain insights into industry trends and stay ahead of competitors. The ability to monitor key metrics across multiple brands provides valuable context for making informed decisions about content strategy and overall brand positioning.

TrackMaven Reviews

6 Reviews

InformationComputer Software3Broadcast Media1Media Production2

Better Content, Indeed

Rating: 10 out of 10

Incentivized

August 28, 2015

Use Cases and Deployment Scope

Better content through data-driven insight? Their promise is accurate. We’ve used TrackMaven to identify short and long term opportunities across nearly every social platform in terms of topics, pacing, wording, and a host of other granular aspects that otherwise wouldn’t fit on the same chart.

Pros

It gives you a macro and micro view of your digital presence.
Their staff insights add valuable "human" analysis to complement the platform.
They respond to questions and feedback with a quickness.

Cons

There is still some meat on the bone in terms of connecting its users as a community. They're off to a great start, but this will take some time.

Likelihood to Recommend

TrackMaven is not a "set it and forget it" technology. It's a great compass, but someone still needs to steer toward the waypoints it illuminates.

Matt Siegel

Sr. Manager, Content Marketing in Marketing at VideoBlocks (Media Production, 11-50 employees)

Vetted Review

1 year of experience

Superb Social Metrics and Support

Rating: 10 out of 10

Incentivized

August 26, 2015

Use Cases and Deployment Scope

My team and I use TrackMaven for social performance and competitive benchmarking. It's great for pulling metrics, setting benchmarks, and developing competitive tracking campaigns.

Pros

Social performance: you can find out just how well each specific post did. I like to use it to find out what was the best performing post on every platform on a weekly basis.
Metrics: You pull a variety of metrics that you wouldn't be able to do as easily within the social platforms themselves. It's not clunky or cumbersome at all and TrackMaven gives you the option to export it into charts that are easy to share with your management team.
Competitive benchmarking: Their "average interactions per post normalized across 1000 fans" helps you figure out exactly how well you are doing compared to other brand social pages.

Cons

Press coverage is hard to pull as easily as the social coverage.
I wish there was a way to determine influencers / who's talking about you.

Likelihood to Recommend

This is definitely more of a social tool than a PR tool, but my whole team benefits from it!

Shanna Cook

Social Media Marketing Manager in Marketing at Marketo (Computer Software, 501-1000 employees)

Vetted Review

1 year of experience

View profile

Platform will help you become a social guru

Rating: 8 out of 10

August 13, 2015

Use Cases and Deployment Scope

We use TrackMaven to track internal metrics on primarily our social efforts.

Pros

Customer service
Easy to use platform
Robust platform

Cons

Making visualizers easier to use
Tracking media articles
Tracking media results

Likelihood to Recommend

I think for someone using this as a social tracking tool, you will be impressed with the metrics it provides. From a media listening standpoint, I think there is room for improvement. TrackMaven seems to cater more to social performance.

Kelsey Printz

Public Relations Specialist in Marketing at Marketo (Computer Software, 501-1000 employees)

Vetted Review

TrackMaven can get your social channels moving up and to the right!

Rating: 10 out of 10

April 20, 2015

Use Cases and Deployment Scope

It is being used in the marketing department, more specifically in content and social media marketing. It solves two issues. 1. It gives us an easy to use platform to see what our competition and other respected brands are doing and 2. It gives us the ability to benchmark our progress to make sure we are moving in the right direction.

Pros

Ease of use - Really easy to understand UI
Collects all the data. I've used similar tools that only gave you a partial glimpse into my own or my competitor's activities.
The customer service is top notch!

Cons

The on-boarding materials are a little lackluster. This could be tightened up.
Sharing graphs between company users is something that needs to happen.

Likelihood to Recommend

I think you need to have a significant social presence for the data to provide value. What I mean is you need to be producing content and taking action to see improvement of what you are doing.

Derek Overbey

Sr. Social Media Manager in Marketing at VerticalResponse (Computer Software, 51-200 employees)

Vetted Review

1 year of experience

Right on track!

Rating: 9 out of 10

March 28, 2015

Use Cases and Deployment Scope

TrackMaven is a great window into how our and our competitors' content marketing efforts perform, with real time results and the ability to tag and filter searches through social media platforms, relative impact, absolute engagement and based on a chronological timeline. TrackMaven helps in so many ways.

Pros

Tagging and filtering features in the real time activity feed
Customizable email alerts when our content or the content of others go viral.
Visualizer provides a bar, line or area graph that can easily be exported as a CSV, JPG, PDF or SVG.

Cons

Overall the count is great, but there are some times that it's off by a small percentage. Brought it up to their support and dev teams and they are on it!

Likelihood to Recommend

TrackMaven is great for customer and competitor insight.

Brian Platt

Content Marketing Manager in Marketing at VideoBlocks (Media Production, 11-50 employees)

Vetted Review

2 years of experience

Exceptional customer service and trust matters when choosing a product/software/vendor

Rating: 9 out of 10

September 5, 2014

Use Cases and Deployment Scope

We're using Track Maven to gain insight into content that our competitor's are using, how they are using it, and what works vs. what does not. We leverage that intelligence to formulate the best strategy for our social media marketing channels.

Pros

Customer service is excellent. Knowledgeable, willing to take the time and train in person if you are near their offices, and willing to go the extra mile.
User friendly interface.
Track Maven stays on top of trends happening in the social media industry and offers this additional insight to clients.

Cons

So far we don't have improvement suggestions yet. WE have a new team and have not been using them too long.

Likelihood to Recommend

Yes, [I] would definitely recommend TrackMaven -- not only is it a great product but it has smart and trustworthy people behind it.

As a manager overseeing the users, before you purchase TrackMaven, I would make sure you have a social media manager in place who can use it daily and get the most out of it. Like everything else it takes daily care -- listening and leveraging the tools and insights provided. Make it really work for you.

Verified User

Director in Marketing (Broadcast Media company, 501-1000 employees)

Vetted Review

1 year of experience