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Tumblr

Score9.3 out of 10

64 Reviews and Ratings

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What is Tumblr?

Tumblr is a very easy to use microblogging platform and social networking website, owned and operated by Tumblr, Inc. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs, as well as make their blogs private.

Categories & Use Cases

Most Frequent Users

Top 3 industries using Tumblr
Based on HG Insights installation data
View all Reviews
#1 most frequent

Professional, Scientific, and Technical Services

8.6%

5,277 installations of 61,613

#2 most frequent

Information

5.0%

3,070 installations of 61,613

#3 most frequent

Manufacturing

3.9%

2,386 installations of 61,613

Reviews

What users are saying about Tumblr.
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Awesome tool for tumbling flow of publications

Incentivized
Mohit GoenkaView profile
Director of Engineering in Engineering at Verizon Media (5001-10,000 employees employees)

Pros

  • Displaying structured information
  • Providing multiple formatting tools
  • Selection of templates

Cons

  • Page layout cannot be fully altered
  • Display formats need to be chosen from the templates
  • There are no sorting options

Return on Investment

  • It helps reach broader audience
  • It is free to use
  • Publication of content could be done by anyone

Alternatives Considered

Facebook Pages Manager and WordPress

Other Software Used

Jenkins, Sauce Labs, Slack

Great way to start conversations, but the limited feature set and scope hampers its impact.

Incentivized
Verified User
Executive in Human Resources (11-50 employees employees)

Pros

  • Simple microblogging platform that is easy to use.
  • Easy to follow and share your own content.
  • Wide variety of content for users to link to and respond to.

Cons

  • Better filters to limit offensive or not safe for work content.
  • More options for responding to posts.
  • More robust privacy options to cater to a wider variety of users and needs.

Return on Investment

  • Positive: Increased engagement with staff.
  • Positive: Stronger feeling of community and additional areas for dialogue in a less business-like setting.
  • Negative: Additional privacy and policy considerations that may not be necessary for other platforms.

Alternatives Considered

Workplace by Facebook, Ceridian Dayforce and Microsoft Teams

Other Software Used

Microsoft Teams, Ceridian Powerpay, Workplace by Facebook

Great for reaching liberal teens and young adults. Not recommended for B2B use. Ever.

Incentivized
Matthew HardestyView profile
Founder in Information Technology at Uptica (1-10 employees employees)

Pros

  • Tumblr's demographics may serve some businesses very well.
  • We notice a higher rate of engagement with content shared on Tumblr vs. other leading social media.
  • It's very easy to build a Tumblr following (and typically quicker than Facebook).

Cons

  • Tumblr doesn't provide detailed engagement statistics (other than interactions over a predefined set of date ranges).
  • Reblogging items from another Tumblr blog is cumbersome and results in multiple page redirects/refreshes.
  • Tumblr's design and feature development is not well organized. These changes introduce variables that must be explained when reporting on KPIs.

Return on Investment

  • Tumblr takes time to manage and, thus, the way many clients evaluate ROI is subjectively based on brand impression.

Other Software Used

Facebook for Business, Hootsuite Pro, IFTTT

Tumblr is Trustworthy

Incentivized
Constance ConklinView profile
Professor, at Olivet College, Retired (51-200 employees employees)

Pros

  • The ability to follow blogs that deal with very specific topics and POV is very useful, as they are generally well written and highly on point.
  • Being able to use a visual example within a "digital community" to say "is this what you mean?" is priceless.
  • When a team is "word smithing" something, such as a mission statement, using examples from Tumblr is very effective.

Cons

  • The search function could be more robust and detailed.
  • I personally like the randomized visual layout of examples, but some team members found it to be annoying.
  • The "recommended for you" feature rarely makes a lot of sense to me...

Return on Investment

  • Saves time and effort by not wasting efforts on untenable issues.
  • Helps creative thinkers get to the point rapidly.
  • Brings multiple approaches/ideas to the virtual table.

Other Software Used

Adobe Analytics, Microsoft Application Virtualization

Tumble into Tumblr

Sara Gee
Retail Sales Representative in Sales at Crystal Works (11-50 employees employees)

Pros

  • Tumblr is very accessible as a download for cell phones.
  • It's free to use.
  • It allows for employees who might not otherwise have the opportunity to express creativity at work to do so for the benefit of your business.

Cons

  • It can be hard to get followers, similar to Twitter.
  • Also similar to Twitter, its possible to get followers that are in no way interested in your business and seeking to promote themselves.
  • If you want to use Tumblr to promote your products online, it can be a trial and error process that can be frustrating for businesses that have little experience with photography.

Return on Investment

  • It has increased the visibility of our business overall.
  • We are able to tell which items are clients are more likely to buy before we even put them on display.
  • It give employees an opportunity to use their own creativity to help generate revenue for the business.

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