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Supermetrics

Score10 out of 10

27 Reviews and Ratings

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What is Supermetrics?

Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

Categories & Use Cases

Media

1 / 5

Reviews

What users are saying about Supermetrics.
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Effective and Easy

Incentivized
Verified User
Analyst in Manufacturing (51-200 employees employees)

Use Cases and Deployment Scope

We use Supermetrics to pull data from multiple ad platforms that we use for our clients.

Pros

  • Makes pulling data easier and quicker
  • Can automate queries
  • Good for less-technical people

Cons

  • Doesn't have all fields
  • Fields do not always correlate with fields in ad platform.
  • More user friendly

Most Important Features

  • Ease of use, efficient
  • Time effective

Return on Investment

  • Made data alignment faster
  • More time for analyzing data, less time spent making sure it is correct

Other Software Used

Tableau Desktop, Google BigQuery, Shopify

Supermetrics Offers Google Value For Data API Connections

Incentivized
Timothy McCormackView profile
VP, Media & Analytics in Marketing at BIGEYE (11-50 employees employees)

Use Cases and Deployment Scope

Supermetrics powers our data analytics and reporting capabilities by importing API data from media publishers and analytics services such as Google Analytics into business intelligence tools such as BigQuery, spreadsheets in Google Sheets, and reporting tools such as Google Data Studio. It offers strong customization capabilities allowing you to choose the metrics and fields that are most beneficial to you but is limited somewhat by the areas allowed in the API integrations from the data sources.

Pros

  • Data analytics
  • Budget management
  • Customized reporting

Cons

  • Upsell for certain data sources
  • Refreshing feeds can be clunky at times

Most Important Features

  • API integrations
  • Reporting
  • Analytics

Return on Investment

  • Decrease in hours in manually pulling data
  • Refresh budgets and pacing spreadsheet with spend data daily

Other Software Used

Google Data Studio, Amazon Redshift, Google Sheets

Great tool for data collection!

Incentivized
Trevor IrishView profile
Digital Marketing Analyst II in Marketing at The Vollrath Company (1001-5000 employees employees)

Use Cases and Deployment Scope

Supermetrics allows us to create tools in Data Studio that help us more efficiently collect data from Social Media. Being able to have the data all in one place saves a lot of time for us, and helps us baseline our efforts in our industry.

Pros

  • Customer service is exceptional.
  • The tool is reliable and has great uptime.
  • Has a large amount of dimensions and metrics to choose from.

Cons

  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.

Most Important Features

  • Public social media data APIs.
  • Published date for YouTube.
  • Fast and knowledgable customer service.

Return on Investment

  • We have been able to create baselines for social media in our industry.
  • We can better understand the benefits of advertising with companies.
  • We can collect so much more data thanks to the time saving.

Alternatives Considered

Google Data Studio

Other Software Used

BrightEdge, SimilarWeb PRO, Navisite Productivity and Collaboration (Microsoft Office 365 and MDM)

Simple. Powerful.

Incentivized
Quinton BowenView profile
Director, Marketing Channels in Marketing at Carrus (201-500 employees employees)

Use Cases and Deployment Scope

All of our data systems were fragmented and there was no clear line of sight into business performance. With Supermetrics we have connected our key data systems and marketing platforms to provide consistent data visibility throughout all levels of the business. Since implementing Supermetrics, we've gleaned powerful insights that span marketing, sales, and customer service and have helped us make good business decisions.

Pros

  • Scheduled refreshes
  • Extensive list of connectors
  • Ease of configuration

Cons

  • Expanded data formatting options
  • Auto-retry when data fails to update (Facebook API timeout problem specifically).

Most Important Features

  • Google Ads data connector
  • Facebook Ads data connector
  • Database connector
  • Google Analytics data connector
  • Refresh schedule

Return on Investment

  • Supermetrics has helped us compare a true CPA across multiple campaigns, ad platforms, and verticals and has greatly influenced campaign and budget optimization.

Excellent tool but not cheap. You get what you pay for I guess.

Incentivized
Ken SchaeferView profile
Director, SEO & Analytics in Marketing at Beeby Clark+Meyler (11-50 employees employees)

Use Cases and Deployment Scope

We use Supermetrics to automate reporting for presentations and as an ETL tool to import data into other tools.

Pros

  • Supermetrics is easy to use to do API data connections.
  • Automating reporting from marketing platforms.
  • Sharing files via email on a schedule is easy.

Cons

  • I have times when support was slower than expected but the answers were always helpful.

Most Important Features

  • Ease of use
  • Automation

Return on Investment

  • It provides a significant time savings.

Other Software Used

Google Ads (formerly AdWords), Facebook Business Manager (formerly Pages Manager), Google Sheets, Microsoft Excel

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