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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Funnel IQ

    Score8.4 out of 10
    N/AThe Funnel IQ product provides a platform that delivers GTM data.N/A

    Supermetrics

    Score10 out of 10
    N/ASupermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

    $29

    per month

    Pricing
    Funnel IQSupermetrics
    Editions & Modules
    No answers on this topic
    Essential
    $29
    per month per user
    Core
    $159
    per month per user
    Offerings
    Pricing Offerings
    Funnel IQSupermetrics
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsContact vendor for pricing information.In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
    More Pricing Information
    Community Pulse
    Funnel IQSupermetrics
    Considered Both Products
    Funnel IQ
    No answer on this topic
    Supermetrics
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Features
    Funnel IQSupermetrics
    Security
    Comparison of Security features of Funnel IQ and Supermetrics
    Feature
    Funnel IQ
    7.8
    5 Ratings
    2% below category average
    Supermetrics
    -
    Ratings
    Role-based user permissions7.85 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Funnel IQ and Supermetrics
    Feature
    Funnel IQ
    8.0
    5 Ratings
    1% above category average
    Supermetrics
    -
    Ratings
    Tag library8.65 Ratings00 Ratings
    Tag variable mapping8.25 Ratings00 Ratings
    Ease of writing custom tags8.85 Ratings00 Ratings
    Rules-driven tag execution8.05 Ratings00 Ratings
    Tag performance monitoring8.85 Ratings00 Ratings
    Page load times6.85 Ratings00 Ratings
    Mobile app tagging7.54 Ratings00 Ratings
    Library of JavaScript extensions7.34 Ratings00 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Funnel IQ and Supermetrics
    Feature
    Funnel IQ
    8.3
    5 Ratings
    4% above category average
    Supermetrics
    -
    Ratings
    Event tracking8.25 Ratings00 Ratings
    Mobile event tracking8.54 Ratings00 Ratings
    Data distribution management8.55 Ratings00 Ratings
    Universal data layer8.45 Ratings00 Ratings
    Automated error checking8.04 Ratings00 Ratings
    Best Alternatives
    Funnel IQSupermetrics
    Small Businesses
    Google Tag Manager
    Score8.8 out of 10
    Agency Analytics
    Score9.9 out of 10
    Medium-sized Companies
    Adobe Experience Platform Launch
    Score5.1 out of 10
    TrackMaven
    Score8.5 out of 10
    Enterprises
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Funnel IQSupermetrics
    Likelihood to Recommend
    8.4
    (5 ratings)
    10.0
    (12 ratings)
    Usability
    8.6
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    Funnel IQSupermetrics
    Likelihood to Recommend
    Funnel IQ
    Well suited: Easy to use. Well suited for a detailed revenue report, pipeline funnels can be maintained easily. The new integration is smooth. Compare the cost of integration services and their value addition to the product. Less appropriate: Bulky databased with millions of data is hard to connect and it also slows down the response.
    Incentivized
    Read full review
    Supermetrics
    If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
    Incentivized
    Read full review
    Pros
    Funnel IQ
    • Monitoring a Go To Market plan.
    • Integrations with tools like Slack.
    • Ease of access to marketable data.
    Incentivized
    Read full review
    Supermetrics
    • Supermetrics is easy to use, the ui is helpful for creating queries.
    • Supermetrics allows to run the created queries on triggers.
    • Supermetrics allows to connect with different data sources like Google analytics etc .,
    • Supermetrics sends alert on the failure of queries to the desired email address
    Incentivized
    Read full review
    Cons
    Funnel IQ
    • For me, Funnel IQ is key facilitator tool which aligns key areas, software and professionals in my organisations together, in the revenue generation project. No reservations on the quality derived from this platform.
    Incentivized
    Read full review
    Supermetrics
    • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
    • No public data for LinkedIn.
    • Definitely requires knowledge on how to use Google Data Studio.
    Incentivized
    Read full review
    Usability
    Funnel IQ
    This product is great and very useful. The whole feature set has been created considering the customer's problem. This is really adding value to our organization by providing revenue insights and a great dashboard. We could also identify some problems internally which was causing a problem in our revenue operations but now it's going well.
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Support Rating
    Funnel IQ
    In our case, the support was quite good, it was not excellent but we do not have any type of complaint about this, the process was quite smooth and we felt supported throughout the process of implementing the tool in our work, having our doubts resolved in a matter of minutes, something that is really appreciated in processes like these.
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Alternatives Considered
    Funnel IQ
    if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.
    Incentivized
    Read full review
    Supermetrics
    Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
    Incentivized
    Read full review
    Return on Investment
    Funnel IQ
    • More time back to focus on the GTM plan (less time chasing data).
    • Ease of scale for GTM plans.
    • More impactful GTM retrospectives.
    Incentivized
    Read full review
    Supermetrics
    • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
    • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
    • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
    Incentivized
    Read full review
    ScreenShots

    Supermetrics Screenshots

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