Funnel IQ vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Funnel IQ
Score 8.4 out of 10
N/A
The Funnel IQ product provides a platform that delivers GTM data.N/A
Supermetrics
Score 10.0 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month
Pricing
Funnel IQSupermetrics
Editions & Modules
No answers on this topic
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
Funnel IQSupermetrics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
Funnel IQSupermetrics
Features
Funnel IQSupermetrics
Security
Comparison of Security features of Product A and Product B
Funnel IQ
7.8
5 Ratings
2% below category average
Supermetrics
-
Ratings
Role-based user permissions7.85 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Funnel IQ
8.0
5 Ratings
2% above category average
Supermetrics
-
Ratings
Tag library8.65 Ratings00 Ratings
Tag variable mapping8.25 Ratings00 Ratings
Ease of writing custom tags8.85 Ratings00 Ratings
Rules-driven tag execution8.05 Ratings00 Ratings
Tag performance monitoring8.85 Ratings00 Ratings
Page load times6.85 Ratings00 Ratings
Mobile app tagging7.54 Ratings00 Ratings
Library of JavaScript extensions7.34 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Funnel IQ
8.3
5 Ratings
4% above category average
Supermetrics
-
Ratings
Event tracking8.25 Ratings00 Ratings
Mobile event tracking8.54 Ratings00 Ratings
Data distribution management8.55 Ratings00 Ratings
Universal data layer8.45 Ratings00 Ratings
Automated error checking8.04 Ratings00 Ratings
Best Alternatives
Funnel IQSupermetrics
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.8 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.8 out of 10
Alteryx Platform
Alteryx Platform
Score 9.0 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.3 out of 10
Alteryx Platform
Alteryx Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Funnel IQSupermetrics
Likelihood to Recommend
8.4
(5 ratings)
9.9
(12 ratings)
Usability
8.6
(5 ratings)
-
(0 ratings)
Support Rating
8.4
(5 ratings)
-
(0 ratings)
User Testimonials
Funnel IQSupermetrics
Likelihood to Recommend
Funnel IQ
Well suited: Easy to use. Well suited for a detailed revenue report, pipeline funnels can be maintained easily. The new integration is smooth. Compare the cost of integration services and their value addition to the product. Less appropriate: Bulky databased with millions of data is hard to connect and it also slows down the response.
Read full review
Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
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Pros
Funnel IQ
  • Monitoring a Go To Market plan.
  • Integrations with tools like Slack.
  • Ease of access to marketable data.
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Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
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Cons
Funnel IQ
  • For me, Funnel IQ is key facilitator tool which aligns key areas, software and professionals in my organisations together, in the revenue generation project. No reservations on the quality derived from this platform.
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Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
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Usability
Funnel IQ
This product is great and very useful. The whole feature set has been created considering the customer's problem. This is really adding value to our organization by providing revenue insights and a great dashboard. We could also identify some problems internally which was causing a problem in our revenue operations but now it's going well.
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Supermetrics
No answers on this topic
Support Rating
Funnel IQ
In our case, the support was quite good, it was not excellent but we do not have any type of complaint about this, the process was quite smooth and we felt supported throughout the process of implementing the tool in our work, having our doubts resolved in a matter of minutes, something that is really appreciated in processes like these.
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Supermetrics
No answers on this topic
Alternatives Considered
Funnel IQ
if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.
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Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
Funnel IQ
  • More time back to focus on the GTM plan (less time chasing data).
  • Ease of scale for GTM plans.
  • More impactful GTM retrospectives.
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Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
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ScreenShots

Supermetrics Screenshots

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