Fivetran vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fivetran
Score 8.4 out of 10
N/A
Fivetran replicates applications, databases, events and files into a high-performance data warehouse, after a five minute setup. The vendor says their standardized cloud pipelines are fully managed and zero-maintenance. The vendor says Fivetran began with a realization: For modern companies using cloud-based software and storage, traditional ETL tools badly underperformed, and the complicated configurations they required often led to project failures. To streamline and accelerate…
$0.01
per credit
Supermetrics
Score 10.0 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month per user
Pricing
FivetranSupermetrics
Editions & Modules
Starter
$0.01
per credit
Standard
$0.01
per credit
Enterprise
$0.01
per credit
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
FivetranSupermetrics
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsIn addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
FivetranSupermetrics
Features
FivetranSupermetrics
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Fivetran
10.0
Ratings
18% above category average
Supermetrics
-
Ratings
Connect to traditional data sources10.00 Ratings00 Ratings
Connecto to Big Data and NoSQL10.00 Ratings00 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Fivetran
7.4
Ratings
10% below category average
Supermetrics
-
Ratings
Simple transformations7.50 Ratings00 Ratings
Complex transformations7.30 Ratings00 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Fivetran
6.2
Ratings
25% below category average
Supermetrics
-
Ratings
Data model creation2.00 Ratings00 Ratings
Metadata management4.00 Ratings00 Ratings
Business rules and workflow8.00 Ratings00 Ratings
Collaboration7.80 Ratings00 Ratings
Testing and debugging9.00 Ratings00 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Fivetran
8.3
Ratings
2% above category average
Supermetrics
-
Ratings
Integration with data quality tools8.30 Ratings00 Ratings
Integration with MDM tools8.30 Ratings00 Ratings
User Ratings
FivetranSupermetrics
Likelihood to Recommend
8.2
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
FivetranSupermetrics
Likelihood to Recommend
[Fivetran is] very well suited when you are using popular and common data sources, such as the major ad platforms, and SaaS platforms such as Salesforce. If the majority of your data sources are custom internal applications or databases, may be less value as you aren't leveraging the delivered connectors.
Read full review
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
Read full review
Pros
  • Simplified ETL from a wide range of data sources
  • Stable and painless data pipeline
  • Granular control over what parts of the data source are loaded
Read full review
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
Read full review
Cons
  • Doesn't include support for a Kinesis stream as a data source so couldn't be used for some use cases under consideration
  • Doesn't support the use of "BEFORE DELETE" triggers
  • No support for serverless Aurora
Read full review
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
Read full review
Usability
Very easy and intuitive to setup and maintain as there usually are not that many options. Very well documented (e.g. how to setup each connector, how the schema looks like, any specific features of this connector etc.). Also the operation is intuitive, e.g. you have status pages, log pages, configuration pages etc. for each connector.
Read full review
No answers on this topic
Performance
It runs pretty well and gets our data from point A to point cluster quickly enough. Honestly, it's not something I think about unless it breaks and that's pretty rare.
Read full review
No answers on this topic
Alternatives Considered
Fivetran came well with the connectors' availability and updates with the source changes. We had an idea on data requirements in our case which helped us to work out on cost implication and take a decision for Fivetran as a data provider for our organization. These were 2 places where Fivetran out-performed, other vendors.
Read full review
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
Read full review
Return on Investment
  • Saved a lot of manual development days (unable to quantify)
  • Accelerated the time to add a new source to the data warehouse a lot
Read full review
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Read full review
ScreenShots

Supermetrics Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of