TrustRadius Insights for Supermetrics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Supermetrics is a versatile tool that allows users to import data from various media publishers and analytics services into their preferred business intelligence tools, spreadsheets, and reporting tools. Users appreciate the strong customization capabilities of Supermetrics, which enables them to select the most beneficial metrics and fields based on their specific needs. By consolidating data from social media platforms into one place, Supermetrics saves users a significant amount of time and helps them establish benchmarks within their industry. This is particularly useful for monthly client reports in digital marketing agencies where data from sources like Facebook Ads and Google My Business are integrated. The software addresses the need for actionable and insightful reports, providing users with holistic monitoring of campaign performance, budgets, and other important metrics. With Supermetrics, users can connect key data systems and marketing platforms, ensuring consistent visibility across all levels of their business. By providing powerful insights across marketing, sales, and customer service, Supermetrics has supported users in making informed business decisions. Additionally, users have found value in automating reporting for presentations and utilizing Supermetrics as an ETL tool to import data into other applications. For instance, Supermetrics seamlessly integrates non-Google data sources with Google Data Studio to provide consolidated and automated reporting data for client dashboards. Moreover, users rely on Supermetrics to pull data from multiple ad platforms regularly and retrieve scheduled data from Google Analytics. This software proves helpful in saving time and simplifying report creation for various purposes. Its ability to sync and consolidate crucial direct-to-consumer and advertising data into one dashboard makes it a valuable tool for analyzing overall business performance.
Supermetrics is used for retrieving information from a traffic analysis platform Google analytics. This has been used to retrieve data on a schedule. These Supermetrics sheets data are then used for powering up the reporting tools used in my organization.
Pros
Supermetrics is easy to use, the ui is helpful for creating queries.
Supermetrics allows to run the created queries on triggers.
Supermetrics allows to connect with different data sources like Google analytics etc .,
Supermetrics sends alert on the failure of queries to the desired email address
Cons
Supermetrics fails queries due to errors frequently
Supermetric errors are hard to be fixed from user side
Supermetrics should include a help page to resolve the errors
Likelihood to Recommend
Supermetrics is very well suited for retrieving huge data sets. Supermetrics can be used in scenarios where the daily refresh of data needs to be done. Supermetrics can be used only when the data results are within the maximum row limit of the spreadsheet, it can be used to retrieve huge data sets exceeding the row limit.
VU
Verified User
Analyst in Social Media (Publishing company, 10,001+ employees)
We use Supermetrics for Sheets and as Connector for Google Data Studio mostly. Supermetrics is useful for automated reports. We create different automations for different purposes. Especially for a company like a digital marketing agency, it is essential to have a solution like Supermetrics, dealing with a lot of different companies means creating reports in a wide variety. With Supermetrics, we may have the data that we want in seconds without sampling. We create different dashboards in Google Data Studio with Supermetrics Google Analytics connector and different automation reports in Sheets such as daily, weekly or monthly reports. Supermetrics saved a lot of time of ours and made our reports super easy to create.
Pros
Unsampled Data
Very Fast
Many Connectors for Differents Tools
User Friendly UI
Automated Reports with Triggers
Cons
Not allowing multiple users.
Running of queries is slow for big data.
Too expensive.
Likelihood to Recommend
Supermetrics doesn't allow multiple users at the same time and it is a very expensive tool. So if you want to use Supermetrics with your team from the same account at the same time it is not possible. This is a big problem for our team because sometimes we have to work at the same time on different reports. This is why we are going to search for cheaper alternatives to Supermetrics.
VU
Verified User
Analyst in Marketing (Internet company, 11-50 employees)