What is Sprout Social?
Categories & Use Cases
Media
Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.
Top Performing Features
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 9.2
Areas for Improvement
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.6
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.8
Paid media management
Users can manage and optimize paid social media posts across different channels.
Category average: 7.7
