Content planning and scheduling
Cat avg: 9.1
Top Performing Features
Cat avg: 9.2
Cat avg: 9.2
Cat avg: 8.9
Worst Performing Features
Paid media management
Cat avg: 7.7
Sentiment analysis
Cat avg: 7.7
Lead generation
Cat avg: 7.6
Sprout Social Features from Reviews
Listening/monitoring
7.6-2%
Boolean keyword searches
Category average: 7.8
Filtering out noise/spam
Category average: 6.9
Sentiment analysis
Category average: 7.7
Broad channel coverage
Category average: 8.2
Publishing
8.5+3%
Content planning and scheduling
Category average: 9.1
Audience targeting
Category average: 7.8
Content optimization
Category average: 8
Workflow management
Category average: 8.2
Engagement
8.0-2%
Automated routing and prioritization
Category average: 7.9
Customer interaction histories
Category average: 8.2
Bulk actions
Category average: 8.5
Marketing
7.2-8%
Lead generation
Category average: 7.6
Content marketing
Category average: 8.3
Paid media management
Category average: 7.7
Campaigns and promotions
Category average: 7.8
Channel coverage/integration
8.7-2%
Twitter
Category average: 8.9
Facebook
Category average: 9.2
LinkedIn
Category average: 8.9
Google+
Category average: 9
Instagram
Category average: 9.2
Pinterest
Category average: 8.4
YouTube
Category average: 8.4
Reporting/analytics
8.7+4%
Campaign success analytics
Category average: 8.6
Real-time tracking
Category average: 8.5
Competitor analysis
Category average: 8.3
Account management
7.9-6%
Role-based user permissions & privileges
Category average: 8.7
Mobile access
Category average: 8.1
Sprout Social Features from the Vendor
Listening/monitoring
Vendor-reviewedBoolean keyword searches
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Sentiment analysis
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Vendor-reviewedContent planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Audience targeting
Users can target posts to audience members based on geolocation and other demographics.
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Vendor-reviewedAutomated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Vendor-reviewedLead generation
Users can discover and engage with new prospects, based on certain parameters.
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Channel coverage/integration
Vendor-reviewedTwitter
The software allows users to monitor, publish and respond via Twitter.
Facebook
The software allows users to monitor, publish and respond via Facebook.
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Google+
The software allows users to monitor, publish and respond via Google+.
Instagram
The software allows users to monitor, publish and respond via Instagram.
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Reporting/analytics
Vendor-reviewedCampaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Real-time tracking
The tool tracks mentions and comments in real-time.
Competitor analysis
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Vendor-reviewedRole-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Mobile access
Users can effectively use the software through a mobile or tablet device.