#1 most frequent
United States of America
68.2%6,770 installations of 9,923
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.
Categories & Use Cases
Media
Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.
Top Performing Features
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 9.2
Areas for Improvement
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.6
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.8
Paid media management
Users can manage and optimize paid social media posts across different channels.
Category average: 7.7
Who Buys & Uses Sprout Social
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
6.0%600 installations of 9,923
#3 most frequent
Canada
5.4%535 installations of 9,923
Sprout is worth the money
Use Cases and Deployment Scope
I use Sprout Social to manage client and my company's social media accounts. It helps with time efficiencies with their easy scheduling system, gives robust analytics for better strategic growth and has an organized interactions management system for cross-team timely responses for our audiences (and our client's audiences).
Pros
- Robust reporting
- Easy scheduling
- Organized interactions management
Cons
- There are some features that don't align with what you can do natively on social media platforms, like being able to post more than 10 carousel slides on Instagram, but not on Sprout.
- The data isn't always immediately accurate, it takes time for Sprout to load the accurate data, which can cause reporting discrepancies
- It is on the more expensive side of social media management platforms
Return on Investment
- Time savings!
- Intuitive features, for ease of learning and training employees
Return on Investment
Yes! Through it's reporting, I am able to pull detailed data that helps us make data-informed strategic changes to our client's accounts.
Usability
Alternatives Considered
Agorapulse, Hootsuite, Calendly and Buffer
Other Software Used
Riverside.fm, Harvest, Asana, Airtable, Squarespace, QuickBooks Online
Overall friendly UX and easy use
Use Cases and Deployment Scope
For us, Sprout Social facilitates fairly easy coordination across a large team, collaboration on scheduling various strategic digital content pieces and monitoring the social media activity of our organization's members, as well as compiling performance analytics and reporting for review by external departments and partners. I and my colleagues use the tools on a daily basis.
Pros
- Short approvals processes of social media content
- Visualization of content scheduling in the calendar feature
- Easy quick reporting of simple analytics
- Tagging content and campaigns quickly
Cons
- Adding new and emerging social media platforms
- More intuitive and easy-to-use reporting
Return on Investment
- Positive: Saves time when scheduling social media posts
- Negative: AI suggestions for social drafts are off the mark
- Positive: Saves time in onboarding since most tools are intuitive
Return on Investment
We haven't tested this explicitly so I don't have a confirmed answer to this question. However, we do use Sprout Social's various suggestions and tweaks (such as scheduling posts at suggested times, as rated on a five-star scale) so it's possible our social performance has been slightly boosted by these features.
Usability
Alternatives Considered
Hootsuite and Buffer
Easy to use wish analytics were quicker to refresh
Use Cases and Deployment Scope
Content scheduling and engagement analytics are the main things that we use Sprout Social for. Additionally, it's helpful to have all of our incoming messages put into one space so that they all are seen and responded to! It's easier than struggling to keep up with DMs and comments on multiple platforms at once.
Pros
- Easy to schedule at peak engagement times
- posting/scheduling on multiple platforms at once
- sending emails about weekly engagement
Cons
- Engagement rates are sometimes slow/behind the actual social platform (need to refresh a lot)
- Would love to be able to add unlimited or more users to the account
Return on Investment
- Helped with posting at peak times for engagement
- Easier process to schedule in advance
Return on Investment
Yes it has! It's been easier to analyze engagement and examine what is working and what isn't. In addition, we as a communications team have done our own research about what TYPES of content perform well on each platform and what we should be aiming to post to reach our audiences, all while thinking of accessibility and getting our message across on social as well.
Usability
Alternatives Considered
Buffer and HeyOrca
Other Software Used
Canva
Using Sprout Social for Multi-Accounts
Use Cases and Deployment Scope
I work for a large company that runs about 43 different accounts using Sprout Social. It solves a to of problems for us by allowing us to publish post for each account without getting to overwhelming. We also enjoy seeing the trend reports that can help us determine if campaign is working or not. It's also nice because it can auto send those numbers to each client if you set up auto reports.
Pros
- Very easy and simple UI
- Extremely Helpful Customer Service Help
- Easy to Read & Understand Reporting
Cons
- I'd like to organize my groups by color in the future if possible
- While you can now individualize post per network, I don't love that it becomes 3 separate post afterword
- Some products that we have to pay for in the basic plan we just don't use. I wish it was more selective use.
Return on Investment
- Save time when either posting for all 43 accounts or just posting for 20
- Reporting individual and overall data is something we did not have before
- Responding to Google Reviews in one convenient place saves time
Return on Investment
Yes, Sprout Social has helped measure where we stand with social. It shows us things we can hone in on better as well as if something worked well. It can also track your ads given you have an ad account. Seeing numbers has also helped us also develop more targeted audience per account!
Usability
Alternatives Considered
Hootsuite, Later Social and Buffer
Other Software Used
Trello, Google Workspace, Paycom
Sprout Social Effective but Expensive
Use Cases and Deployment Scope
[...] uses Sprout Social to build, schedule, and report on social media posts across multiple platforms including Instagram, Facebook, LinkedIn, YouTube, and TikTok.
Our team is small, with only four of us inside the platform. Sprout Social offers an approval system that allows us to have multiple eyes on a post before it ever goes live.
Sprout Social's reporting allows for greater insight into our performance metrics.
Our team is small, with only four of us inside the platform. Sprout Social offers an approval system that allows us to have multiple eyes on a post before it ever goes live.
Sprout Social's reporting allows for greater insight into our performance metrics.
Pros
- Reporting.
- Scheduling.
- Approval system.
- Cross-platform insights.
Cons
- Price, too expensive.
- I would like to be able to add video to an Instagram carousel inside of Sprout Social.
Return on Investment
- Time savings.
Usability
Alternatives Considered
Asana
Other Software Used
Asana
